Edward Perry
Wellington
Summary
Proactive Revenue Manager with strong background in revenue analysis, budgeting and forecasting. Develops and implements revenue strategies and delivers strategic advice.
Overview
9
9
years of professional experience
Work History
REVENUE MANAGER
Motive Group
09.2023 - Current
- Revenue Optimisation: Implement effective revenue management strategies to optimize room rates, occupancy levels, and revenue per available room (RevPAR) for all accommodation properties.
• Market Analysis: Conduct in-depth market research and competitor analysis to identify trends, opportunities, and challenges in the hospitality industry. Utilise this data to make informed pricing and distribution decisions.
• Pricing Strategy: Develop and maintain competitive pricing strategies based on seasonal demand, special events, and market conditions to achieve revenue targets.
• Inventory Management: Monitor room availability and adjust room allocations on various distribution channels, ensuring maximum exposure and revenue generation.
• Forecasting and Budgeting: Collaborate with finance and sales teams to develop revenue forecasts and annual budgets, providing accurate projections for senior management.
• Data Analysis: Utilise revenue management systems and data analytics tools to generate comprehensive reports, identifying areas for revenue improvement and cost-saving opportunities.
• Rate Structure Management: Manage rate plans, discounts, and promotional offers, ensuring they align with business objectives and are appropriately communicated to potential guests.
• Channel Management: Oversee online travel agencies (OTAs), direct booking platforms, and other distribution channels, optimising performance and maintaining positive partnerships.
• Team Collaboration: Collaborate with sales, marketing, and reservations teams to align revenue strategies with marketing initiatives and sales efforts.
• Revenue Meetings: Conducted regular revenue meetings with key stakeholders to communicate performance insights, revenue strategies, and action plans. - Optimized revenue streams through diligent analysis of key performance indicators and demand patterns.
REVENUE & RESERVATIONS MANAGER
Village Accommodation Group
08.2021 - 08.2023
- Maintain and develop the revenue and yield strategies throughout Village Accommodation Group
- Manage the daily rate structure and manipulate rates and bookings to ensure optimum yield on stock
- Being the main contact for GDS set up and management as well as promo development for sales and yield purposes.
- Enhanced customer satisfaction by efficiently managing reservations and providing exceptional service.
- Streamlined reservation processes for increased efficiency and improved guest experience.
- Managed team of reservation agents, ensuring high-quality service and accurate bookings.
- Collaborated with sales and marketing teams to optimize revenue through strategic pricing strategies.
- Maintained strong relationships with key clients, resulting in repeat business and increased bookings.
- Implemented training programs for reservation agents, improving their skills and enhancing overall performance.
- Analyzed booking trends to forecast occupancy rates accurately, informing revenue management decisions.
- Developed policies and procedures for the reservations department, ensuring consistency and adherence to brand standards.
- Conducted regular audits of reservation records, maintaining accuracy and reducing discrepancies.
- Coordinated group bookings for events or conferences, ensuring a seamless process from inquiry to checkout.
- Effectively resolved guest issues related to reservations, resulting in satisfied customers and positive reviews.
- Monitored inventory levels across multiple booking channels, preventing overbooking incidents and maximizing room revenue opportunities.
- Resolved various issues and discrepancies for customers.
REVENUE MANAGER
Village Accommodation Group
01.2019 - 07.2021
- Maintain and develop the revenue and yield strategies throughout Village Accommodation Group
- Manage the daily rate structure and manipulate rates and bookings to ensure optimum yield on stock
- Being the main contact for GDS set up and management as well as promo development for sales and yield purposes.
RESERVATIONS TEAM MEMBER
Village Accommodation Group
07.2018 - 12.2018
- Maintain and develop the customer relationships throughout Village Accommodation Group
- Manage the incoming bookings and enquires for Village Accommodation Group.
- Increased customer satisfaction with prompt and accurate responses to inquiries, addressing concerns, and resolving issues.
- Contributed to a positive work environment by consistently demonstrating professionalism, adaptability, and strong interpersonal skills.
- Maintained strict adherence to company policies and procedures while sustaining high-quality work standards under pressure.
RESERVATIONS SUPERVISOR
James Cook Hotel Grand Chancellor
06.2017 - 06.2018
- Responsible for overseeing the day to running of the reservations department and it’s staff as well as updating hotel inventory online, handling reservation relating complaints, assisting with phone and email reservations, managing all group bookings and creating rosters if the revenue manager is not present.
- Improved customer satisfaction by efficiently managing reservations and addressing guest concerns.
- Mentored team members to enhance their customer service skills, resulting in improved guest feedback.
- Streamlined reservation processes for increased accuracy and reduced booking errors.
- Collaborated with other departments to ensure seamless guest experiences from reservation through checkout.
GROUPS RESERVATION COORDINATOR
Amora Hotel Wellington
08.2014 - 05.2017
- Streamlined group reservation processes by implementing an efficient booking system.
- Improved customer satisfaction with timely and accurate coordination of group reservations.
- Managed high-volume reservation requests for multiple events, ensuring seamless execution.
- Collaborated with sales teams to upsell event packages and maximize revenue potential.
- Streamlined reservations processes by implementing efficient booking procedures and optimizing software usage.
Education
BA - IN MEDIA STUDIES -
Massey University
Palmerston North, NZ12.2004
HIGHER SCHOOL CERTIFICATE (2000) -
AWATAPU COLLEGE
Palmerston North, NZ12.2000
SCHOOL CERTIFICATE (1998) -
AWATAPU COLLEGE
Palmerston North, NZ01.2000
SIXTH FORM CERTIFICATE (1999) -
AWATAPU COLLEGE
Palmerston North, NZ12.1999
Skills
- Property Management Systems - RMS, Clarity, HMS, Opera, Fidelio & Guest Centrix
- Channel Managers/Booking Engines - STAAH & Siteminder
- GDS - Sabre Synxis & Traveclick
- Revenue Management tools - OTA Insight, STR, & Triptease
- Microsoft office - Excel, Outlook, & Word
Languages
ENGLISH
References
References available upon request.
Timeline
REVENUE MANAGER
Motive Group
09.2023 - Current
REVENUE & RESERVATIONS MANAGER
Village Accommodation Group
08.2021 - 08.2023
REVENUE MANAGER
Village Accommodation Group
01.2019 - 07.2021
RESERVATIONS TEAM MEMBER
Village Accommodation Group
07.2018 - 12.2018
RESERVATIONS SUPERVISOR
James Cook Hotel Grand Chancellor
06.2017 - 06.2018
GROUPS RESERVATION COORDINATOR
Amora Hotel Wellington
08.2014 - 05.2017
BA - IN MEDIA STUDIES -
Massey University
HIGHER SCHOOL CERTIFICATE (2000) -
AWATAPU COLLEGE
SCHOOL CERTIFICATE (1998) -
AWATAPU COLLEGE
SIXTH FORM CERTIFICATE (1999) -
AWATAPU COLLEGE
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