Summary
Overview
Work History
Skills
References
Timeline
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Edwin ROBINSON

Bay Of Plenty ,Mt Manganui

Summary

Dynamic proprietor with extensive experience at Harvey Norman, driving significant sales growth, and enhancing overall business performance. Demonstrated expertise in sales strategy and team leadership, consistently achieving top market rankings while improving customer satisfaction. Proficient in supplier negotiation and project management, committed to fostering a diverse workforce and ensuring operational excellence. Successfully hired, trained and mentored seven other proprietors over the last decade, contributing to their ongoing success.

Overview

20
20
years of professional experience

Work History

Proprietor

Harvey Norman
Tauriko, Tauranga
03.2005 - Current
  • Developed strategies that drove sales growth through enhanced team performance.
  • Guided team in mastering product knowledge to achieve customer service excellence.
  • Negotiated supplier terms to optimize costs and ensure timely deliveries.
  • Coordinated logistics with delivery companies to streamline operations and maintain supply chain integrity.
  • Managed supplier relationships to improve service quality and support business growth.
  • Collaborated with head office on advertising initiatives and contributed to product development.
  • Implemented strategic changes that repositioned business as a successful entity.
  • Oversaw daily retail market activities, optimizing processes for improved customer experience.
  • Led strategy and product committees for NZ Harvey Norman.

Propeitor

Harvey Norman
Auckland, Mount Wellington
03.2023 - 03.2025
  • Managed renovation projects, significantly enhancing store appeal and operations.
    Achieved remarkable turnaround, propelling business from 15th to top 5 in the country.
    Promoted diversity strategies, cultivating a more dynamic workforce.
    Guided teams in executing effective operational enhancements.
  • Managed stock levels to ensure optimal inventory control and product availability.
  • Optimized product layout to enhance customer experience and streamline operations.
  • Rebuilt customer trust through consistent service and reliable product offerings.
  • Transformed company performance from loss to break-even, ensuring financial sustainability.
  • Restored NZ-made presents to top-tier market rankings with effective strategies.
  • Led strategy and product committees for NZ Harvey Norman.

Propietor

Harvey Norman
Hamilton , Hamilton
02.2018 - 03.2023
  • Transformed business performance from seventh to first position over four years Straight.
  • Elevated outdoor sales rankings from tenth to first in New Zealand.
  • Achieved substantial growth amid challenges posed by COVID-19 pandemic.
  • Collaborated on multiple committees to enhance NZ Harvey Norman brand presence.
  • Led strategy and product committees for NZ Harvey Norman.
  • Conducted product viewings in Australia to support NZ initiatives.

Proprietor

Harvey Norman
Mount Wellinton , auckland
03.2013 - 02.2018
  • Revamped store culture to prioritize customer focus and improve team engagement.
  • Elevated business from 17th to top 3 within 12 months, achieving number 1 store status nationally for two consecutive years.
  • Recognized as Rookie Proprietor and Proprietor of the Year over four years at Mount Wellington.
  • Established effective processes to enhance team efficiency and operational effectiveness.

Sales Coordinator

Harvey Norman
Nz, NZ
03.2025 - 05.2025
  • Demonstrated exceptional sales and customer service skills across three departments at Harvey Norman, driving business growth.
  • Worked with the furniture sales team in Australia, propelling store into top 10 of 190 locations under CEO's direction.
  • Ranked in top 5% of New Zealand sales within electrical department, enhancing add-ons and average selling price.
  • Achieved number one sales ranking in Ireland's bedding department, generating €1.8 million, exceeding second place by €800k across 18 stores.
  • Placed in top 5% of sales for New Zealand's Furniture Department, consistently outperforming peers.

Skills

  • Sales strategy and market analysis
  • Team leadership and management
  • Supplier negotiation and logistics
  • Inventory management and coordination
  • Customer service and support
  • Product development and visual merchandising
  • Project management and performance improvement
  • Employee training and diversity initiatives
  • Multitasking and time management
  • Verbal communication skills

References

References available upon request.

Timeline

Sales Coordinator

Harvey Norman
03.2025 - 05.2025

Propeitor

Harvey Norman
03.2023 - 03.2025

Propietor

Harvey Norman
02.2018 - 03.2023

Proprietor

Harvey Norman
03.2013 - 02.2018

Proprietor

Harvey Norman
03.2005 - Current
Edwin ROBINSON