Effie Suo

• Planned, briefed, and executed eDM campaigns utilizing platforms such as HubSpot and Klaviyo
• Developed digital strategies on platforms like Meta, LinkedIn, and Google Ads to achieve key performance indicators (KPIs) for client campaigns
• Managed Google and Facebook media buying, to meet ROAS/MER targets
• Took ownership of website performance analysis, leveraging data insights to identify customer behaviours and trends, thereby informing strategic decision-making

Achievements:

• Achieved a 25% increase in eDM campaign engagement by creating new segments and optimizing content delivery timing
• Successfully exceeded client KPIs by 54% through the development and execution of Google ads strategies, the CPA dropped significantly, from $60 to $23
• Consistently met or exceeded Media Efficiency Ratio (MER) targets by effectively managing Google and Facebook media buying, resulting in optimized advertising spend and increased revenue generation
• Identified and capitalized on opportunities to enhance website performance, resulting in a 40% improvement in conversion rates through data-driven analysis of customer behaviours and trends, ultimately driving strategic decision-making and business growth.

• Developed cost-effective, multi-channel strategies and tactics aimed at driving revenue growth and acquiring new customers
• Ensured meticulous measurement and optimization of the marketing funnel, leveraging data-driven insights to enhance performance across all stages
• Collaborated closely with product, sales, and customer service teams to integrate customer feedback and other data points into marketing strategies, fostering alignment and maximizing effectiveness
• Provided comprehensive marketing support for the sales team, aligning efforts to drive lead generation and conversion
• Collaborated with media agency to enhance paid digital campaigns are meet ROAS targets

Achievements:

• Optimized the marketing funnel, leading to a 20% improvement in conversion rates and a 15% reduction in customer acquisition costs
• Successfully launched new CRM system for sales team, developed and implemented on-boarding email automations.

• Developed comprehensive digital marketing strategies, boosting brand awareness, enhancing customer engagement, and driving conversions in alignment with overarching business objectives
• Collaborated with agencies to enhance paid media efficiency and optimize online advertising for positive ROI and month-on-month growth
• Led the transition of the Shopify website from version 1.0 to 2.0, focusing on conversion rate optimization (CRO) and overall website refinement
• Developed and implemented an affiliate program on Rakuten to expand the brand's reach and drive sales

Achievements:

• Successfully launched Amazon in the US as a sales channel, significantly boosting business growth
• Transformed paid media campaigns from negative to positive ROI through A/B testing to find the right target audiences.
• Achieved an exceptional 300% increase in online conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
• Implemented a new affiliate program on Rakuten, resulting in a substantial 20% increase in online revenue.

• Managed high-profile clients including Auckland University, Ford, Mars, Universal studio, and Schneider, overseeing programmatic campaigns across various platforms such as DV360, Google Ads, and The Trade Desk
• Executed end-to-end programmatic campaigns, ensuring seamless implementation and delivery for clients
• Leveraged platforms such as DV360, Google Ads, and The Trade Desk to orchestrate targeted campaigns, maximizing client exposure and engagement
• Conducted in-depth analysis of campaign performance data, extracting actionable insights to optimize strategies and enhance ROI
• Generated comprehensive performance reports, providing valuable insights and recommendations to clients for future campaigns.

Achievements:

• Successfully increased campaign efficiency by 10% through strategic optimization techniques, resulting in decrease of CPA
• Implemented innovative targeting strategies that led to a 40% increase in audience engagement and conversions, exceeding client expectations.