Summary
Overview
Work History
Education
Timeline
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Elaine (Guanyun) Liu

Auckland,AUK

Summary

Strong web2 background & enriched web3 experience, crypto trader since 2020

Overview

8
8
years of professional experience

Work History

Business Development Assistant

RSS3
02.2023 - 11.2023
  • Establish strong relationships with 100+ crypto businesses, including but not limited to exchanges, 30+ wallets, top-tier, and sec-tiered projects.
  • Identify and develop 10+ new business opportunities
  • Behind the scenes for new releases.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Marketing and Business Development

CrossSpace
04.2022 - 09.2022
  • Initiate,plan,create content, and coordinate activities to build up the project's Twitter account from 0 to 20K followers
  • Keep track of the performance of the lead generation campaigns and provide actionable insights and recommendations to improve user acquisition and conversion.
  • Grow and manage 20+ online communities for brand marketing.
  • Plan 16 events, host 20+ spaces,attach 30+ partnerships, and attach 30+ partnership announcements for brand building, community, and network.
  • Pitch and propose collaboration plans with 100+ artists,KOLs,and parties.
  • Create pre-script and coordinate guests before AMA
  • Developed and coordinated marketing materials and content
  • Be part as Binance live host with Aptos Protocol, Sui Protocol, Near Protocol,Outland,and also partner with Mr.Block.

Sales and Marketing Representative

Self-employeed
03.2016 - 10.2021
  • Developed and executed innovative sales strategies through WeChat and other social media platforms, leading to a 600% increase in sales.
  • Created engaging and persuasive content for product descriptions, promotional materials, and social media posts, significantly enhancing customer engagement and brand awareness.
  • Designed and implemented successful advertising campaigns targeting specific customer demographics, resulting a growth in customer base.
  • Provided exceptional customer service by promptly addressing inquiries, resolving issues, and maintaining high customer satisfaction rates.
  • Demonstrated strong organizational and time management skills by effectively balancing multiple tasks and meeting tight deadlines.
  • Analyzed sales data and market trends to adjust strategies and optimize performance.

Education

BBA - Property And Marketing

University of Auckland
Auckland, NZ
01.2023

Timeline

Business Development Assistant

RSS3
02.2023 - 11.2023

Marketing and Business Development

CrossSpace
04.2022 - 09.2022

Sales and Marketing Representative

Self-employeed
03.2016 - 10.2021

BBA - Property And Marketing

University of Auckland

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Elaine (Guanyun) Liu