Elizabeth Gould
Christchurch
Summary
Dynamic creative professional with a proven track record in floral design and customer relationship management. As a former Creative Writer at IIAA and earlier Avenues and Eye publications, I excelled in crafting engaging content while leveraging trend analysis and effective communication to enhance brand visibility. Committed to delivering exceptional service and innovative solutions that exceed client expectations.
Overview
16
16
years of professional experience
2026
2026
years of post-secondary education
Work History
Creative Stylist (floral and design)
Self employed
North Canterbury
01.2018 - 01.2024
- Contract florist to friends, family and local residents.
- Wreath design
- Air BnB design
- Developed strong client relationships through personalized service and attention.
- Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
- Created custom looks for clients based on their individual style and personality.
Air BnB Owner/Operator
Self employed
North Canterbury
01.2018 - 01.2024
- Managed daily operations and workflow of the business.
- Developed marketing strategies to increase customer/guest engagement.
- Oversaw financial planning and budgeting for sustainable growth.
- Maintained relationships with existing clients/guests by providing superior customer service.
- Oversaw budgeting and financial management.
- Created marketing campaigns to attract new customers/guests.
- Hosted special events to boost brand awareness and increase community engagement.
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
Beauty Therapy Owner Operator
Self Employed
Christchurch
01.2010 - 12.2012
- Managed daily operations and customer service for a diverse range of clients.
- Developed marketing strategies to enhance brand visibility and attract new customers.
- Oversaw financial planning, budgeting, and expense management for the business.
- Coordinated scheduling and logistics to ensure timely service delivery to clients.
- Maintained relationships with existing clients by providing superior customer service.
- Developed strategic plans to increase profitability and efficiency.
Creative Writer
IIAA
London
03.2008 - 03.2010
- Developed engaging content for diverse platforms including websites and social media.
- Collaborated with marketing teams to create compelling promotional materials.
- Researched industry trends to inform creative writing projects and strategies.
Education
Christchurch Girls High School
Christchurch, ChristchurchDiploma in Aesthetics -
National School of Aesthetics
Christchurch, ChristchurchCertification Of Completion - Floristry
Create Academy
Various Other Floral Workshops
Skills
- Floral design
- Visual merchandising
- Customer relationship management
- Event planning
- Financial management
- Trend analysis
- Effective communication
- Problem solving
- Attention to detail
- Customer service
- Creative thinking
- Collaboration skills
- Sales expertise
- Creative vision
- Organization
- Active listening
- Fashion styling
- Cosmetology
- Teamwork and collaboration
- Fashion forecasting
- Relationship building and management
- Customer consultation
- Trend awareness
- Photography expertise
- Product knowledge
- Building positive rapport
- Fashion knowledge
Timeline
Creative Stylist (floral and design)
Self employed
01.2018 - 01.2024
Air BnB Owner/Operator
Self employed
01.2018 - 01.2024
Beauty Therapy Owner Operator
Self Employed
01.2010 - 12.2012
Creative Writer
IIAA
03.2008 - 03.2010
Christchurch Girls High School
Diploma in Aesthetics -
National School of Aesthetics
Certification Of Completion - Floristry
Create Academy
Various Other Floral Workshops