Summary
Overview
Work History
Education
Skills
CORE COMPETENCIES
Languages
Timeline
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Ellen Dai

Auckland,New Zealand

Summary

Detail-oriented operations and logistics professional with 10+ years of experience across shipment coordination, distribution, inventory support, and cross-functional operations in the medical device, healthcare consumables, and FMCG sectors.

Experienced in working with warehouses, logistics providers, distributors, and internal teams to support stock visibility, documentation accuracy, and efficient day-to-day operations.

Overview

20
20
years of professional experience

Work History

Business Development Manager | China Market Operations & Commercial Support

Ecostore (FMCG)
China
09.2019 - 08.2024
  • Sole China-based commercial lead overseeing market entry, go-to-market execution, and operational readiness for ecostore’s China business.
  • Market Entry & Licensing – Managed import/export licensing and regulatory registrations, ensuring compliant market entry and operational readiness.
  • Supply Chain & Logistics – Coordinated 10+ annual ocean freight shipments, covering customs, clearance, dispatch, relabelling, warehousing, and distribution.
  • Regulatory & Product Compliance – Managed compliance preparation for ~40 SKUs, including Chinese labelling, claims review, and third-party testing with SGS and CTI.
  • Stock Control & ERP Support – Coordinated with warehouse and logistics partners to maintain shipment records, inventory visibility, and ERP-related operational processes.
  • Trade Shows & Marketing Execution – Led booth setup, on-site activities, marketing materials, video shoots, and Xiaohongshu compliance review, while supporting process improvement.
  • Sales & Partner Coordination – Worked with NZ headquarters, distributors, logistics providers, and warehouse partners to support sales operations.
  • Key Achievements - Expanded the China product portfolio from 0 to 30+ SKUs in general trade channel, while establishing stable import, compliance, and distribution processes to support ongoing market growth.

Senior Marketing | Product Management

3M (Medical Consumables)
01.2016 - 01.2019

Achieved steady growth in a USD 5.4M sterilization chemical indicator product portfolio, enhancing consumables used in 1700+ hospitals in China. Fostered product development and market expansion efforts.

  • Partnered with a nationwide sales team and provide promotion materials, market insights, and commercial direction across the portfolio.
  • Collaborated with cross-functional teams, R&D, sales, regulatory, and logistics to gather requirements of product development and portfolio enhancement.
  • Conducted analysis of Salesforce data to drive business development and optimize operational efficiency.

Customer Training Specialist | Blood Donor Recruitment & Retention

Haemonetics (Medical Device)
01.2011 - 01.2015
  • Delivered training and stakeholder support programmes for blood centres and healthcare institutions, coordinating education activities, events, and cross-functional engagement.

Sales Assistant

Siemens (Communication Device)
01.2007 - 01.2011
  • Supported channel operations through sales data tracking, distributor coordination, and logistics administration for regional business activities.

Student Counsellor

Yangtze University
01.2005 - 01.2007
  • Provided student support and coordinated academic and faculty activities across multiple classes.

Education

Master of Business Management - Data Analysis

Auckland University of Technology
Auckland, NZ
03-2026

Skills

  • Power BI – Dashboard creation, KPI reporting, business insights
  • Excel – Advanced modelling, forecasting, scenario analysis
  • Salesforce – CRM management, sales tracking, pipeline reporting
  • SAP – Supply chain, inventory, and order management workflows

CORE COMPETENCIES

  • Market Entry & Expansion
  • Product & Portfolio Management
  • Data & Business Analysis
  • Customer & Market Insights
  • Project & Programme Management
  • Communication & Relationship Building
  • Commercial Acumen
  • Process Optimisation
  • Supply Chain & Logistics
  • Inventory & Distribution Management

Languages

Chinese
Native or Bilingual
English
Professional Working

Timeline

Business Development Manager | China Market Operations & Commercial Support

Ecostore (FMCG)
09.2019 - 08.2024

Senior Marketing | Product Management

3M (Medical Consumables)
01.2016 - 01.2019

Customer Training Specialist | Blood Donor Recruitment & Retention

Haemonetics (Medical Device)
01.2011 - 01.2015

Sales Assistant

Siemens (Communication Device)
01.2007 - 01.2011

Student Counsellor

Yangtze University
01.2005 - 01.2007

Master of Business Management - Data Analysis

Auckland University of Technology
Ellen Dai