Hi, I’m
Elsa Alfaro
Auckland, New Zealand
Summary
Collaborative leader with dedication to partnering with coworkers to promote an engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse stakeholders in dynamic, fast-paced settings.
Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
14
years of professional experience
Work History
Spotlight Group
Sales Representative
08.2022 - Current
Job overview
- Visits clients to demonstrate and take orders for products and services
- Organize contract and payment details
- Arrange for delivery or installation of products
- Train clients in use of products
- Answer client enquiries, deal with complaints and arrange for servicing of faulty goods
- Keep sales records and predict future market trends
- Find and contact potential clients and develop sales ideas to attract more clients.
APG & Co Ltd
Retail Store Manager
07.2019 - 07.2022
Job overview
- Delivered positive results by controlling monthly operations budget and limiting financial discrepancies
- Created work schedules according to sales volume and number of employees
- Engaged and interacted with customers to create positive shopping experiences and drive revenue growth
- Built talented and valuable team of departmental employees through mentoring, coaching, and teaching sales skills
- Leaded sales revenue by surpassing Monthly sales target with 37% goal attainment and
- Increased sales growth by 26.6% on sales target and 8.8% up previous year sales at QTD
- Consistently achieved monthly conversion rate above 12%
- Achieved and maintained a GP above 70% on a monthly basis.
APG & Co Ltd
Retail Store Manager
11.2018 - 06.2019
Job overview
- Implemented stock controls designed to reduce overall shrinkage levels to less than 0.05 %
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance
- Mentored 6 sales team members in applying effective sales techniques to delivering top-notch customer service
- Increased profits by 13% through effective sales training and troubleshooting profit loss areas.
Emma & Roe by Michael Hill
Retail Store Manager
11.2016 - 06.2018
Job overview
- Increased company’s sales activities spanning per month sales at $60,000
- Expanded customer data base by 42% within first six months of year 2016
- Hired, trained, led, and developed several sales teams to produce winning results between years 2016 and 2018
- Built new team working closely with HR team from Brisbane between years 2016 and 2017
- Awarded for highest KP’S, IPS and AV Sale across my region in 2016
- Conducted performance management of store personnel – evaluating employee performance, delivering timely feedback, and administering performance evaluations.
Michael Hill
Assistant Store Manager
11.2015 - 10.2016
Job overview
- Oversaw activities of 11 team members completing sales and merchandising, disciplining and motivating employees to maximize performance
- Established strong work relationships with finance companies to close deals worth up to $45,000
- Worked in different stores across brand to cover store manager’s annual leave
- Applied knowledge of Retail KPIs to make commercial decisions that drive achievement of established sales targets., /acting manager after 2 months as sales associate
- Established sales goals, manage budgets, devise sales forecasts, and consistently maximize sales and profits
- Worked with corporate management developing local marketing and advertising strategies
- Hired, trained, and coached staff to ensure maximum performance within the store.
Emma & Roe By Michael Hill
Assistant Store Manager / Acting Manager
07.2014 - 11.2015
Job overview
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Established sales goals, manage budgets, devise sales forecasts, and consistently maximize sales and profits.
- Worked with corporate management to develop local marketing strategies.
- Approved regular payroll submissions for employees.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
ASB Showgrounds
Event Coordinator
03.2009 - 05.2014
Job overview
- Supervised onsite team of 35 including caterers and facility management team
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal day of event coordination
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing shows logistics and functionality needs to meet demands
- Accurately calculated and processed expenses during and after events
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
Education
The Career Academy Auckland, NZ
Advanced Certificate in Xero
2022
Michael Hill AcademyBrisbane, Australia
Retail management
2015
EMA Training Auckland, NZ
Performance Management And Human Resources
2012
Auckland City CouncilAuckland, NZ
Liqueur Controller and General Manager Certificate
2011
Auckland UniversityAuckland, NZ
from International Business
2009
Auckland University Auckland, NZ
from Proficient English User
2009
Ipade InstituteMontevideo, Uruguay
from Early Childhood Educator
2007
University of Montevideo Montevideo, Uruguay
from Bachelor of Law
1998
Skills
- Profit and Loss Control
- Effective Working Relationships
- Problem-Solving Strengths
- Operational Efficiency
- Sales Analysis
- Strategic Planning
- Budget Administration
- Staff Recruitment
- Safety and Security Enforcement
- Finance and Accounting Oversight
- Visual Merchandising
- Payroll Administration and Timekeeping
Timeline
Sales Representative
Spotlight Group
08.2022 - Current
Retail Store Manager
APG & Co Ltd
07.2019 - 07.2022
Retail Store Manager
APG & Co Ltd
11.2018 - 06.2019
Retail Store Manager
Emma & Roe by Michael Hill
11.2016 - 06.2018
Assistant Store Manager
Michael Hill
11.2015 - 10.2016
Assistant Store Manager / Acting Manager
Emma & Roe By Michael Hill
07.2014 - 11.2015
Event Coordinator
ASB Showgrounds
03.2009 - 05.2014
The Career Academy
Advanced Certificate in Xero
Michael Hill Academy
Retail management
EMA Training
Performance Management And Human Resources
Auckland City Council
Liqueur Controller and General Manager Certificate
Auckland University
from International Business
Auckland University
from Proficient English User
Ipade Institute
from Early Childhood Educator
University of Montevideo
from Bachelor of Law
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