Emma Rouse

• Provide local and national club marketing support to 12 clubs nationwide.
• Ensure the Les Mills brand is represented accurately both physically within the 12 gyms and online.
• Manage the Les Mills website including building landing pages and providing input into best user experience.
• Manage the email end to end process and optimise email campaigns to increase open and click-through rates.
• Enhance brand visibility by developing and implementing targeted marketing campaigns.
• Track and report on marketing campaign responses.
• Oversee preparation of marketing copy, images, and other collateral for local campaigns and coordinating content for various initiatives including the new Les Mills app.
• Collaborate with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
• Collaborate with the wider team and business to establish successful execution of projects and campaigns.
• Work with budgets to monitor expenditures and control costs.

• Send email communications to customers on business and product updates weekly.
• ·Manage the Harvey Wholesale Facebook, Instagram and Youtube pages.
• Create content on Photoshop for Social Media and Print Media.
• Work with various external suppliers.
• Create reports on Excel and have a keen eye for detail to ensure documents are current.
• Work with external PR and Media companies.
• Manage marketing assets and send out to retailers as needed.

• Working with the marketing manager in the Workplace and Logistics team.
• Collaborate with various agencies to design marketing brochures and masterplans for various properties.
• Assist with other duties as they arise.

• Carrying out Marketing tasks for three retail properties.
• Managing social media accounts.
• Planning and executing campaigns including School Holiday activities, Christmas and Digital.
• Creating and implementing marketing plans and budgets.
• Working to meet objectives for centres including social media growth and centre sales.
• Working on various brands and brand guidelines.
• Managing websites on CMS platforms.
• Working with EDM platforms and writing copy.
• Creating Monthly Marketing Reports showcasing marketing activity including Facebook insights and Google analytics.
• Working with multiple digital and content agencies.
• Managing credit card reconciliations, invoicing and domain renewals.
• Working on photoshoots.
• Being part of the process of creating a leasing video from start to completion.
• Providing marketing admin support to other colleagues in my team as well as Centre Managers in centres when needed.

· Managing The Travel Brokers Facebook page and Helloworld Instagram page.

· Ensuring online product content is accurate, maintained and meets company and customer expectations.

· Using Google Analytics to create daily reports on numerous Helloworld data.

· Working with different parts of the marketing department to ensure that current and ongoing campaigns are displayed accurately on the website.

· Supporting 65+ stores with wedding registry and microsite enquiries.

· Reporting including daily, weekly and monthly reports of Helloworld data.

· Updating and loading content on tourism board websites and the Helloworld Website through a content management system (Savvy).

· Submitting 'hot deals' to local press on a weekly basis.

· Assisting with local store marketing requests from franchisees.

· Assisting with email marketing campaigns (eDM) using SIlverpop software.

· Writing short travel content to be submitted to press.

• Helping set up and run various cricket events (e.g. Super Smash).
• Help manage social media accounts (Facebook and Instagram).
• Use mail chimp to design templates for email invites.
• Event management - Ticketing (printing, organising and sending out tickets).
• Event marketing.