Eve Whitwell
Blenheim,New Zealand
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
20
20
years of professional experience
Work History
Principal Partnerships
IAG Consumer
04.2016 - 12.2024
- RESPONSIBILITIES
- Proactive management and strategic development for IAG consumer strategic partnerships.
- Extensive relationship management with key internal and external partners, such as MTF Finance.
- Identifying partnership opportunities to generate general insurance leads and deliver brand growth.
- Deliver value added propositions that align with brand positioning, to support growth and retention.
- Identify and deliver joint marketing opportunities for all key partners.
- Risk management.
- ACHIEVEMENTS
- Key account management and strong customer engagement with all partners.
- Management of Travel insurance partner throughout challenging Covid period.
- Successful implementation, product extension of State and AMI Simple Life product.
- AMI Roadside Rescue successful growth from 8% to 24% penetration of customer base with strong retention.
Experience and Loyalty Marketing Manager
IAG Direct Insurance
07.2015 - 04.2016
- RESPONSIBILITIES
- Engagement and sponsorship management with Crusaders, Canterbury Rugby, NZ Police, NZ Red Cross, V-Base and others.
- Create marketing strategies for customer loyalty, word of mouth, social media, community, sponsorship, and experiential marketing in alignment with CVP’s, brand positioning, and the CX strategy for State, AMI, and NAC.
- Manage the design and development of the programme of brand communications.
- Ensure customer centricity of community and sponsorship initiatives.
- ACHIEVEMENTS
- Established and maintained strong relationships with key sponsors and partners to meet brand objectives.
- Developed and led community and sponsorships initiatives for AMI, resulting in strong brand metrics and high engagement and enhanced advocacy scores.
- Successful sponsorship reduction due to strategy change resulting in no brand impact.
- Led effective change in FlyBuys points programme.
Channel Marketing Manager
IAG Direct Insurance
01.2015 - 04.2016
- RESPONSIBILITIES
- Key engagement with internal and external partners.
- Lead marketing acquisition strategy, drive positive brand health metrics for DI brands AMI, State and NAC.
- Launch new/refreshed marketing campaigns for State and AMI focused on target growth segments.
- Contribute to future brand architecture and shape future roadmap for DI brands.
- Deliver and develop FY16 channel marketing plan, with results focus, check performance/efficiencies and develop and implement gap initiatives.
- ACHIEVEMENTS
- Led the campaign extension for AMI.
- Rolled out new brand campaign for State – Click. Done, which surpassed results in terms of net items.
- ATL budget managed effectively throughout the fiscal year, during a period of exceptional market competition with new entrants to the market
- Successfully managed team of four.
Category Management Women’s UW and SW
Pacific Brands
12.2004 - 10.2006
- RESPONSIBILITIES
- Key engagement with internal and external partners.
- Development and presentation of seasonal ranges to key partners including Farmers, The Warehouse, FMCG and key independents.
- New Zealand range development and management of the Jockey Woman, Bonds, RIO and Holeproof brands.
- Reporting and analysis of key performance indicators for the category, such as sales, margin attainment, stock targets including monthly sales bridge plan.
- Sales budget management, monthly sales forecasting, and inventory stock management.
- Management of an assistant and a planner within the category.
- ACHIEVEMENTS
- Development of strong relationships with key customers to ensure brand and product range acceptance.
- Achieving sales growth of 7% for 2005 fiscal year compared to prior year, with 20% reduction in stock holding.
- Successful range development and introduction of JW Shapewear, No Pantyline range extensions, Almost Nothing, Bonds Intimates & Bonds Sleepwear.
- Analysis of market and past performance to identify key areas to target for profit and sales growth.
Education
Bachelor of Commerce and Administration - Commerce and Administration, MCIM Member of Chartered Marketing Association
Victoria University of Wellington
Skills
- Extensive experience in managing relationships within the financial industry, including working with banks, brokers and lenders
- Strong financial acumen with an understanding of customer service in financial services
- Proven ability to manage client relationships and support team operations
- High attention to detail and accuracy in managing client files and documentation
- Proficiency with Microsoft programs, CRM systems, and other software
- Excellent communication and organisational skills
- Ability to work in fast-paced environments and meet strict deadlines
- Teamwork and collaboration
- Problem-solving
- Excellent communication
- Critical thinking
- Organizational skills
- Decision-making
Accomplishments
- Collaborated with team of [Number] in the development of [Project name].
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of [Number] staff members.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Achieved [Result] through effectively helping with [Task].
Hobbies and Interests
Snowboarding, Running & gym work, Spending time with family & friends
Timeline
Principal Partnerships
IAG Consumer
04.2016 - 12.2024
Experience and Loyalty Marketing Manager
IAG Direct Insurance
07.2015 - 04.2016
Channel Marketing Manager
IAG Direct Insurance
01.2015 - 04.2016
Category Management Women’s UW and SW
Pacific Brands
12.2004 - 10.2006
Bachelor of Commerce and Administration - Commerce and Administration, MCIM Member of Chartered Marketing Association
Victoria University of Wellington
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