Sibusisiwe Moyo

• Developed creative designs for print and digital marketing campaigns, increasing brand awareness by 25% across key channels.
• Collaborated with the marketing team to launch a successful digital marketing campaign, resulting in a 70% increase in website traffic.
• Developed creative concepts and designs for 20+ projects, including websites, print collateral, and digital campaigns, driving a 30% increase in engagement.
• Developed a comprehensive digital marketing strategy that increased website visits by 35% within the first quarter of implementation.
• Facilitated 10+ stakeholder meetings, ensuring alignment between business needs and project objectives, resulting in a 15% reduction in project delays.
• Conducted regular stakeholder meetings, ensuring alignment between product development and customer needs, leading to a 20% improvement in customer satisfaction.
• Upskilled the UX designers in end-to-end website development, reducing website launch times to a 2 week lead time and increasing development efficiency

• Company Overview: Sector: Financial Services & Automotive Clients Absa, Ford (Global)
• Developed digital marketing strategies and social content plans that supported core business initiatives, resulting in a 25% increase in alignment with overall business objectives.
• Launched tactical, monthly, and quarterly campaigns, driving a 30% increase in campaign frequency and improving customer engagement by 20%.
• Established and maintained productive communication between external and internal stakeholders, improving project collaboration efficiency.
• Managed Ford MEA, AU/NZ, and APAC digital campaigns and e-commerce deliveries, ensuring 100% on-time delivery across 3 regions.
• Implemented collaboration with media partners on social and digital campaigns (GDN Banners, Programmatic, Xaxis, Social Video/Static, Chatbot, PDOOH, Direct Marketing Automation), resulting in a 20% increase in media reach.
• Translated and optimized recommendations from data analysis and reporting, improving campaign performance by 18% across key metrics.
• Identified business growth opportunities through weekly integration meetings with different business units, leading to an increase in cross-departmental collaboration.
• Ensured the business's actions were in line with agreements, procedures, and budgets, achieving a 10% cost savings by reducing overspending.
• Facilitated weekly business unit status meetings for the integration of campaigns, reducing communication gaps and improving project alignment.

Company Overview: Clients: Microsoft

• Ensured 100% of final deliverables met quality standards within an average time-to-market of 4 weeks, reducing lead time by 20% compared to industry average.
• Developed and deployed 15+ global and local campaigns, ensuring 85% were on time, achieving a 30% increase in engagement.
• Managed deployment of 50+ digital assets across 10+ channels, leading to a 25% increase in user interaction, outperforming industry averages for asset performance.
• Analyzed 4+ performance dashboards, optimizing campaigns and improving key metrics like conversion rates by 18%, exceeding the industry average of 10-15%.
• Briefed execution teams on real-time data, resulting in a 20% increase in overall campaign performance.
• Reduced campaign setup time through process improvements, improving efficiency.
• Mentored two market researchers, helping them achieve improvement in performance and internal promotions
• Developed 10+ digital strategies aligned with corporate communication, resulting in a 30% increase in engagement and a 20% increase in brand awareness, surpassing typical industry benchmarks.
• Managed communications across 6+ social media channels, growing the follower base by 20% and maintaining a consistent corporate identity

Clients: Nedbank ,Mastercard Africa, Dubai, and Digitas India, and Tigerbrands

Sector: FMCG, Financial Services

• Attended stakeholder meetings and facilitated digital campaign presentations, resulting in a 15% improvement in stakeholder alignment and decision-making efficiency.
• Managed digital media budgets and planning, ensuring 100% adherence to budget targets, with a 10% reduction in overall media spend.
• Managed website, app, and social media strategic briefs and project management for design teams, ensuring 95% on-time delivery of creative assets across all platforms.
• Facilitated partner agency status meetings and managed contact reports, improving communication efficiency by 20% and ensuring timely updates on campaign progress.
• Implemented project management efficiencies by managing global stakeholders in different time zones, reducing project delays by 25% and increasing team productivity by 18%.
• Worked closely with the data and analytics team for campaign tracking, leading to a 30% improvement in campaign performance through data-driven optimizations.
• Arranged internal project kick-start meetings, ensuring a 100% on-time project initiation rate and improving project turnaround time by 20%.
• Provided communications support for Nedbank's Retail Business Banking, Mastercard's Africa, Dubai, and Digitas India, and Tigerbrands' product lines, achieving a 20% increase in campaign engagement across these key clients.

Clients SANRAL (South Africa National Road Agency Ltd), Caltex, H&M

Sector: Engineering, Technology, Transport, Retail

• Developed road safety digital strategies and managed web and app development, leading to a 20% increase in user engagement across safety platforms.
• Generated cost estimates and managed financial billings, ensuring a 5% under-budget execution on average for each project.
• Attended stakeholder engagements and maintained frequent communication with contractors, consultants, and SMMEs, improving stakeholder satisfaction .
• Traveled to different construction sites to ensure processes are followed in the SANRAL regions, reducing process deviations .
• Ensured project management principles, procedures, and reporting requirements were met to the Department of Transport standards, achieving a 100% compliance rate.
• Conducted market research for projects and participated in project scoping, implementing procurement strategies, and preparing SLAs, resulting in 10% cost savings for contractors.
• Ensured quality assurance checkpoints and approvals were stringently followed, maintaining a 100% pass rate during audits.
• Collated data reports for SANRAL roadside assistance call centers, providing consumer insights that led to the development of 3 new digital initiatives.

Clients: Jameson, Glenfiddich, Unilever
Sector: FMCG

• Coordinated client liaison activities, ensuring seamless communication and satisfaction, achieving a 95% client retention rate and an increase in positive feedback.
• Organized and conducted 15 brand training sessions for both clients and internal staff, improving brand alignment and consistency by 30%.
• Led the selection and recruitment process for Brand Communicators, conducting interviews and assessments, resulting in improvement in team performance and brand representation.
• Managed sourcing and placement of staff for brand promotion campaigns, ensuring a 98% match between talent and project needs, improving campaign effectiveness.
• Oversaw production processes for branded items, from concept to delivery, ensuring 100% quality and brand consistency across all deliverables.
• Sourced branded items and materials, evaluating suppliers and negotiating contracts, resulting in a 10% reduction in costs while maintaining quality standards.
• Handled logistics operations related to branded materials and promotional items, ensuring 100% on-time delivery and distribution to clients and events.