Feagaimaalii Esela
Epsom,AUK
Summary
Experienced visual merchandiser at Farmer's Newmarket, known for effective visual storytelling and adherence to brand standards. Successfully drove seasonal sales growth through creative display solutions and effective team management. Proficient in stock planning and dedicated to delivering outstanding customer service, creating memorable shopping environments.
Overview
5
5
years of professional experience
Work History
VISUAL MERCHANDISER / MERCHANDISER
FARMER'S NEWMARKET
01.2019 - Current
- Designed and maintained visually appealing displays across fashion, beauty, and home department in line with Farmers brand and seasonal campaigns
- Planned and execute floor layouts, mannequin styling, and promotional setups to showcase key trends and new arrivals
- Trained and supported new team members on Farmers merchandising standard, display execution, and visual presentation techniques
- Led or assisted with major floor moves, setups, and stock takes with attention to detail and efficiency
- Coordinated merchandise flow from stockroom to shop floor, ensuring accurate ticketing, pricing, and product placement.
- Provided styling advice and product recommendations to customers, contributing to strong sales performance and customer satisfaction.
- Recognized by management for strong visual presentation, teamwork, and reliability during key trading periods
- Successfully boosted seasonal sales through effective visual storytelling and product displays.
- Trusted to oversee the fashion department during busy shifts and assist with planning major layout changes.
REGISTRATION VOLUNTEER
NZ FASHION WEEK
01.2019 - 12.2019
- Welcomed and registered attendees, ensuring smooth check-in for designers, media, and guests.
- Assisted with issuing passes, proving event information, and directing attendees to the correct areas.
- Maintained a professional and friendly approach while managing high volumes of guest.
- Supported event coordinators with administrative tasks and last-minute changes.
- Contributed to the overall success of the event by delivering excellent customer service and upholding NZ Fashion Week's professional image.
NAIL TECHNICIAN MANAGER
PEARL'S LUXURY NAILS AND SPA
01.2017 - 12.2019
- Managed day-to-day operations of the nail salon, overseeing bookings, staff schedules and customer service.
- Delivered professional nail services including manicures, pedicures, nail art, treatments, ensuring high client satisfaction.
- Maintaining high standards of hygiene, service, and presentation.
- Built strong customer relationship, encouraging repeat business and referrals.
- Assisted with stock management, ordering supplies, and controlling costs to support business profitability.
Education
Certificate Business Administration and Technology - Level 3, and 4
CPIT/ARA Institute of Canterbury
01.2016
Certificate Foundation Studies (Retail) - Level 2
CPIT/ARA Institute of Canterbury
01.2014
Skills
- Visual merchandising strategy
- Team leadership and training
- Store layout presentation
- Brand standards compliance
- Time management and multitasking
- Communication and collaboration
- Problem-solving skills
- Stock planning and placement
- Health and safety protocols
- Creative vision execution
- Customer service expertise
Availability
Available to start after providing two weeks’ notice at my current job. Flexible with hours and days.
Hobbies and Interests
- I have a passion for photography and editing photos.
- Crafting and DIY Projects
- Photography
- Fashion
References
- Lata, Assistant Store Manager, Asmas.newmarket@farmers.co.nz, 021310817, Farmers Trading Company
- Sharon, Visual Merchandising Manager, vmm.newmarket@farmers.co.nz, 021876270, Farmers Trading Company
Timeline
VISUAL MERCHANDISER / MERCHANDISER
FARMER'S NEWMARKET
01.2019 - Current
REGISTRATION VOLUNTEER
NZ FASHION WEEK
01.2019 - 12.2019
NAIL TECHNICIAN MANAGER
PEARL'S LUXURY NAILS AND SPA
01.2017 - 12.2019
Certificate Business Administration and Technology - Level 3, and 4
CPIT/ARA Institute of Canterbury
Certificate Foundation Studies (Retail) - Level 2
CPIT/ARA Institute of Canterbury