Francesca Morelli
Westmere
Summary
Marketing leader with 20+ years of experience in brand strategy, growth marketing, and communications across global markets. A hands-on, creative problem-solver who thrives in fast-paced environments. Passionate about innovation, storytelling, and building engaged communities. Collaborative team player who values strong relationships. Proud mum, keen sailor and camper who loves the outdoors.
Overview
23
23
years of professional experience
Work History
Group Marketing Manager
Andrew Simms
2023.01 - 2024.01
- Led marketing for 9 automotive brands, driving customer engagement and business growth
- Managed brand strategy, digital campaigns, sponsorships, and high-profile events
- Oversaw website development and customer retention strategies, supporting expansion into new markets
Founder & Client Director
Rising Partners
2022.01 - 2023.01
- Developed marketing and communication strategies for Culligan’s EMEA business (20+ countries)
- Managed integration projects, branding initiatives, and high-impact content strategies
CEO & Client Director
Connection-e
2012.01 - 2021.01
- Built and executed loyalty and retention strategies for Sky Italia, reducing churn below 9%
- Led international branding and marketing campaigns for Wolters Kluwer across Europe
Partner & Client Director
Market Energy
2001.01 - 2012.01
- Delivered multi-channel marketing strategies for Saatchi & Saatchi, Sky Italia, ABI and more
- Spearheaded creative campaigns, customer engagement, and brand-building initiatives
Education
Bachelor’s - Business Administration
John Cabot University
01.2001
Skills
- Brand Strategy & Positioning
- Multi-Channel Growth Marketing (B2B & B2C)
- Digital & Content Marketing
- Partnerships & Community Building
Timeline
Group Marketing Manager
Andrew Simms
2023.01 - 2024.01
Founder & Client Director
Rising Partners
2022.01 - 2023.01
CEO & Client Director
Connection-e
2012.01 - 2021.01
Partner & Client Director
Market Energy
2001.01 - 2012.01
Bachelor’s - Business Administration
John Cabot University