Gayathri Gunarathne
2A Marendellas Drive Bucklands Beach Auckland
Summary
Highly motivated and results-oriented professional, specializing in management and administration. Expertise in optimizing operational processes, and implementing strategic initiatives to drive organizational success. Strong analytical and problem-solving skills, delivering exceptional results in dynamic environments. Passionate about fostering collaboration and driving continuous improvement to achieve business objectives. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
10
10
years of professional experience
Work History
Brand Manager
E.B. Creasy & Co. PLC
10.2021 - 08.2024
- Led strategic planning and execution of marketing initiatives for the Teepol Brand, aligning with brand vision and business objectives, and managing relationships with external agencies and vendors.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Senior Brand Executive
A. Baurs & Co. (Pvt) Ltd
10.2018 - 09.2021
- Managed brand custodianship for Turkey and Maskeliya Tea, overseeing all branding activities for the food category.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement through consistent brand messaging and visual identity across multiple platforms.
- Conducted thorough market research to identify industry trends and opportunities for growth.
- Implemented pricing strategies that balanced profitability with customer satisfaction levels to maximize long-term success.
Brand Executive - School Stationary Category
Atlas Axilia (pvt) Ltd
07.2017 - 09.2018
- Managed all branding activities and developed strategic brand presentations for the category.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Conducted thorough market research to identify industry trends and opportunities for growth.
- Monitored competitor activity, adjusting strategies as needed to maintain a competitive edge in the marketplace.
- Analyzed consumer behavior, utilizing data-driven insights to inform targeted marketing strategies.
Project Analysis
Capital Maharaja Organization (projects) Ltd
04.2017 - 06.2017
- Conducted in-depth analytical reports on market situations and background studies for various projects.
Graduate Trainee
Capital Maharaja Organization (Pvt) Ltd
03.2016 - 03.2017
Customer Marketing Intern
Fonterra Brands Lanka
01.2015 - 06.2016
Education
No Degree - Generative AI
APIDAM
Sri Lanka07.2024
Masters of Business Administration (MBA) -
Post Graduate Institute of Management
01.2020
Bachelor of Business Management (Marketing) Special Degree - With a Second Class (Upper Division) -
University of Kelaniya
01.2016
Managerial Level - Advanced Diploma in Management Accounting -
CIMA - UK
06.2014
Skills
- Analytical Skills
- Cross-functional Team Collaboration
- Brand Strategy and Management
- Communication and Negotiation
- Leadership
- Event Coordination
- Sales strategy
- Strategy Development
- Sales Tracking
- Marketing expertise
- Product positioning
- Brand positioning
- Performance monitoring
Otherqualifications
- Completed a course on Generative AI at APIDAM Sri Lanka
- Completed Care Giver - NVQ Level 3 at Red Cross Sri Lanka
- Master Barista Programme at Colombo Bartender and Barista School
References
Available upon request.
Timeline
Brand Manager
E.B. Creasy & Co. PLC
10.2021 - 08.2024
Senior Brand Executive
A. Baurs & Co. (Pvt) Ltd
10.2018 - 09.2021
Brand Executive - School Stationary Category
Atlas Axilia (pvt) Ltd
07.2017 - 09.2018
Project Analysis
Capital Maharaja Organization (projects) Ltd
04.2017 - 06.2017
Graduate Trainee
Capital Maharaja Organization (Pvt) Ltd
03.2016 - 03.2017
Customer Marketing Intern
Fonterra Brands Lanka
01.2015 - 06.2016
No Degree - Generative AI
APIDAM
Masters of Business Administration (MBA) -
Post Graduate Institute of Management
Bachelor of Business Management (Marketing) Special Degree - With a Second Class (Upper Division) -
University of Kelaniya
Managerial Level - Advanced Diploma in Management Accounting -
CIMA - UK
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