Gene Orejana

• Launch Ria Money Transfer service in the Pacific Isles and Micronesia region
• Build and expand Ria agent networks in the Oceania and Micronesia regions
• Outreach with prospective agents such as banks, non-bank financial institutions and retail chains
• Implement marketing strategy and campaigns to boost transactions and deliver revenues
• Deliver operational readiness, service improvements and agent assistance

• Established new businesses and grew omni-channels partnerships (retail and digital) in New Zealand and Pacific Isles
• Boosted revenue growth through data-driven corridor analysis, effective sales objectives execution and management of strategic marketing campaigns, and partner relationship building
• Oversaw and managed the business with 25 partners in 21 countries in the Oceania region, resulting in sustained growth in transactions and revenue.
• Collaborated with cross-functional teams to formulate and execute business strategies and marketing campaigns

• Grew the outbound corridor to the Philippines from New Zealand by identifying and developing business opportunities through on-boarding of new agent locations catering to the Filipino community
• Conducted market research and analysis, competitor monitoring, and customer service.
• Organised and managed corridor-specific community events and activities, promotional campaigns and product presentations.
• Engaged, developed and built strong collaboration with the Filipino community and media for public relations and marketing campaigns
• Worked in close partnership with Marketing, Business Development, and Compliance to ensure agent network is supported with best in class programs and service standards.

• Managed the network operations of 25 agent partners in New Zealand and Pacific Isles, particularly agent on-boarding, activation and training
• Implemented operational strategies to ensure efficiency and effectiveness of technology, processes and programs as well as cost reductions initiatives. 
• Collaborated with regional and country teams to identify process and service enhancements, and operational initiatives to improve customer retention, revenue and transaction growth
• Worked in close partnership with Marketing, Business Development, and Compliance to ensure agent network is supported with best in class programs and service standards.

• Developed and grew the outbound corridor to the Philippines from New Zealand by identifying and developing business opportunities through on-boarding of new agent locations catering to the Filipino community
• Conducted market research and analysis, competitor monitoring, and customer service
• Organized and managed corridor-specific community events and activities, promotional campaigns and product presentations
• Engaged, developed and built strong collaboration with the Filipino community organizations and media for public relations and marketing campaigns

Conducted computer - assisted telephone interviews for surveys on products and services in New Zealand on behalf of Nielsen.

• Feature Writer BLUE (Lifestyle Magazine), Philippines September 2008

-Wrote lifestyle stories for men’s lifestyle magazine.

• Opinion Writer /Columnist PHILIPPINE CHRONICLE 27 October 2006 to 28 February 2007

- Analyzed current political, social and economic events in the Philippines

- Commented on conduct of government officials pertaining to public administration and other political and social issues.

-Advocated human rights, consumer rights, justice, law and order, and good governance

• Managing Editor-Regional News Director ABS-CBN BROADCASTING CORPORATION, Philippines 01 September 2000 to 31 July 2005

- Managed the national newsgathering operations of 18 television stations. -

-Monitored and orchestrated breaking news delivery 24/7. -Set and implemented editorial and administrative policies

- Hired, fired, and trained news personnel.

• TV/Radio News Manager Chief of TV Reporters TV News Correspondent ABS-CBN 16 January 1993 to 31 August 2000

-Managed and orchestrated the national newsgathering operations of 18 TV stations

- Set and implemented editorial and administrative policies.

- Hired, fired and conducted training and mentoring of news personnel.

- Acted as whip of TV reporters, set and implemented editorial and administrative policies, supervised, trained and mentorored reportorial team.

- Provided news coverage at assigned areas e.g., Office of the President of the Republic of the Philippines, Congress of the Philippines, Supreme Court and other primary pods.

- Conducted interviews with high government officials, political leaders, business tycoons and captains of industry and other prominent news sources, and cover political and business events as part of daily newspaper and television coverage. -

- Wrote special reports and in-depth analysis of political, business and other pressing issues.

-Assisted the Central Desk in editing, planning news stories, and coverage.

• Senior TV Correspondent ABC 5, Philippines January 1992 to July 1992
• Senior Reporter MANILA TIMES March 1989 to January 1992
• Reporter MALAYA, Philippines June 1985 to February 1989
• Contributing Writer SUNDAY TIMES- MALAYA August 1984 to May 1985
• Correspondent DEUTSCHE PRESSE AGENTUR September 1984
• Stringer PHILIPPINE NEWS AGENCY August 1984
• Staff Writer Mr. & Ms. Special Issue January 1984 to July 1984
• Reporter TIMES MIRROR, Philippines August 1983 to November 1983

- Gathered and wrote news stories and in-depth reports.

-Covered beats or areas of assignment: Office of the President of the Republic of the Philippines, Congress of the Philippines, Supreme Court, Department of Justice, Department of Health, Department of Transportation and Communications, Department of National Defence, Department of Education, Department of Finance, Department of Foreign Affairs and Philippine National Police.

- Travelled overseas for relevant news coverage in the United States and Asia

-Assisted the Central Desk in editing and handling news stories and coverage.