Genevieve Gillespie
Christchurch,New Zealand
Summary
Energetic and dedicated teamplayer and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organisational goals.
Overview
9
9
years of professional experience
Work History
Marketing Manager
TimeFiler / Enfinite Software Limited
01.2025 - Current
- Self-trained on HubSpot CRM; managed campaigns, workflows, and customer communications to enhance customer engagement.
- Planned and executed events, promotions, and trade assets, including Sydney conference featuring Uber Eats promotion to drive attendee participation.
- Wrote customer case studies (Whittaker's Chocolate, Wellington City Mission, St John) and produced first company EDM.
- Managed social media content and ran campaigns including 20-year anniversary (article in National Business Review).
- Executed targeted marketing campaign in Australia for construction industry to increase brand awareness and generate leads.
Office Manager
Craigmore Sustainables Financial Limited
03.2024 - 03.2025
- Managed daily office operations and provided administrative support to ensure smooth workflow
- Coordinated schedules for meetings and appointments to optimize time management
- Arranged travel for staff and general managers, ensuring timely and efficient logistics
- Internal event planning and logistics
- Onboarding support for new staff members
- Communication liaison for sales team
Fundraising Campaigns Specialist
Cancer Society of New Zealand
01.2020 - 01.2023
- Led national fundraising projects, from marketing strategy to event management, raising $1.2M+ for charity.
- Secured key sponsorships, bringing in direct funding and in-kind donations worth tens of thousands.
- Oversaw website updates and social media content to enhance online presence and ensure brand consistency.
- Represented Cancer Society at corporate sponsor events and BNI breakfasts, delivering speeches that secured donations.
Community Engagement and Marketing Intern
Cancer Society of New Zealand
01.2020 - 2020
- Researched environmental impact of single-use plastic merchandise for gold coin donations, informing sustainability initiatives.
- Collaborated with national team on rebranding Yellow Daffodil for Daffodil Day, enhancing brand visibility and engagement.
Campus Wellbeing Coordinator
Ara Institute of Canterbury
01.2017 - 12.2019
- Facilitated interdepartmental collaboration to improve program delivery and support student wellbeing.
- Created communication materials for internal announcements and events, increasing awareness and engagement.
- Coordinated team-building events that fostered a positive campus environment and strengthened community connections.
Education
Bachelor of Applied Business Management - Sales and Marketing
Ara Institute of Canterbury
New Zealand01.2021
Certificate in Digital Design - Web Design, Graphic Design and Film Production
Yoobee School of Design
Christchurch, NZ12-2016
Skills
- Digital Marketing
- Social Media Marketing
- CRM (Hubspot and Vega)
- Google Workspace
- Office 365 Microsoft Teams
- Webinar and podcast creation
- Powerpoint
- Mailchimp
- Survey Monkey
- Canva
- Shopify
- Stripe PayPal
- Asana (Task management)
- Lucidchart (Diagrams and Graphs)
- Slack
- Teamwork
- Jira
- Vimeo
- Veed
Awards
- Top Student Award - Integrative Marketing, Nigel Young, 03/01/22
- Top Student Award - Business to Business Marketing, Nigel Young, 03/01/22
- Outward Bound - Spirit Of Adventure Trust, 2016
Hobbies and Interests
Outside the world of flow charts and Excel sheets, I prioritise a lifestyle that brings balance and joy. I love being outdoors, whether that’s skiing, hiking, cycling or practicing yoga, as it allows me to reset, recharge and appreciate the beauty of nature. Food and nutrition are also important parts of my life; I enjoy cooking from scratch, even when it’s time consuming, because caring for my wellbeing makes the process deeply rewarding. This year my focus is on buying a home and I imagine doing projects around home will become a hobby to as I enjoy making spaces cosy and welcoming.
Languages
- English, Fluent
- Te Reo, Basic
Other Involvements
- Sponsorships Coordinator, The Gala - I am Hope Foundation, 2024, https://events.humanitix.com/thegala-2024-prismatic
- Vice President and head of social events, Canterbury Young Professionals, 2023, https://www.cyp.co.nz/
- Manager, Entré Executive, 2017, https://www.entre.co.nz/
- Campus Events Coordinator, Ara Institute Of Canterbury, 2017
- Business Department Ambassador, Student Council, 2017
Timeline
Marketing Manager
TimeFiler / Enfinite Software Limited
01.2025 - Current
Office Manager
Craigmore Sustainables Financial Limited
03.2024 - 03.2025
Fundraising Campaigns Specialist
Cancer Society of New Zealand
01.2020 - 01.2023
Community Engagement and Marketing Intern
Cancer Society of New Zealand
01.2020 - 2020
Campus Wellbeing Coordinator
Ara Institute of Canterbury
01.2017 - 12.2019
Bachelor of Applied Business Management - Sales and Marketing
Ara Institute of Canterbury
Certificate in Digital Design - Web Design, Graphic Design and Film Production
Yoobee School of Design