Geoffrey YANG
Queenstown,OTA
Summary
Results-oriented professional with 12+ years in retail leadership, specializing in commercial strategy and operational excellence. Successfully led high-performing teams and executed data-driven decisions that strengthened brand presence and improved customer engagement within competitive markets.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Area Manager
icebreaker New Zealand
Queenstown, OTA
07.2025 - Current
- Promoted to Area Manager in July 2026 in recognition of outstanding commercial performance and leadership capability.
- Consistently delivered annual sales exceeding NZD $2million for two consecutive years, driving sustainable revenue growth in one of New Zealand's highest-profile tourism markets.
- Exceeded annual sales targets while improving profitability, conversion, and overall store productivity.
- Lead commercial strategy, retail operations, and business planning across the region.
- Recruit, coach, and develop high-performing leadership teams through structured succession planning and performance management.
- Analyze trading performance and identify commercial opportunities through data-driven decision-making.
- Build strong partnerships with regional leadership, VM, Operations and Retail Excellence teams to execute business initiatives.
- Successfully expanded icebreaker's brand awareness and customer engagement within the Chinese tourism market, creating long-term customer loyalty and repeat business.
- Ensure exceptional customer experience while maintaining the highest standards of operational excellence and visual merchandising.
Store Manager
icebreaker New Zealand
Queenstown, OTA
09.2023 - 06.2025
- Lead commercial performance across one of New Zealand's highest-profile tourism locations.
- Deliver sustainable sales growth through strategic planning, KPI management and operational excellence.
- Partner with regional leadership to execute business initiatives and improve store performance.
- Develop high-performing teams through coaching, succession planning and leadership development.
- Strengthen icebreaker's presence within the Chinese tourism market through targeted customer engagement strategies.
- Drive customer experience, conversion, ATV, UPT, and productivity improvements.
- Lead recruitment, onboarding, and performance management.
- Ensure visual merchandising and brand presentation are consistently meeting global standards.
Store Manager
Tommy Hilfiger
Queenstown, OTA
04.2023 - 08.2023
- Opened new flagship store
- Recruited entire team
- Built VIP program
- Developed store culture
- Commercial planning
- Operational excellence
Store Manager
UGG
Queenstown, OTA
07.2017 - 02.2023
- Managed muti-brand operation across footwear, apparel and accessories.
- Delivered over $NZD400,000 additional annual revenue.
- Achieved highest-performing store within the business.
- Increasing conversion by 4%.
- Managed payroll, budgets, inventory and financial performance.
- Build a stable, high performing retail team.
Client Advisor
Louis Vuition
Queenstown, OTA
01.2016 - 01.2018
- VIP client management
- Luxury experience
- Relationship Management
Education
Business English
Jiangsu City Colleage
ChinaSkills
- 12 years retail leadership
- Premium Outdoor Retail
- Luxury Retail
- Muti-brand Operations
- Store Lauch
- Commercial Strategy
- P&L Management
- Talent Development
- Recruitment
- Performance Coaching
- Visual Merchandising
- Inventory Management
- Customer Experience
- KPI Management
- Workforce Planning
- Cross-cultural Leadership
- Mandarin & English
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Accomplishments
Top performance store across New Zealand
Timeline
Area Manager
icebreaker New Zealand
07.2025 - Current
Store Manager
icebreaker New Zealand
09.2023 - 06.2025
Store Manager
Tommy Hilfiger
04.2023 - 08.2023
Store Manager
UGG
07.2017 - 02.2023
Client Advisor
Louis Vuition
01.2016 - 01.2018
Business English
Jiangsu City Colleage