George Dasent
Auckland,AUK
Summary
Communications and Marketing graduate with hands-on experience in global content marketing and consumer research. Passionate about turning consumer insights into creative, high impact campaigns, I currently work as a Content Marketing intern at ZURU creating social first, short-form content for TikTok and Instagram while helping drive engagement and supporting global product launches and brand campaigns. At FCB Aotearoa, I translated consumer insights into strategic marketing decisions that informed campaign strategy and creative direction. I bring a strong understanding of digital platforms, audience behaviour, and brand storytelling, alongside a positive, can-do attitude, genuine curiosity, and enthusiasm for bringing ideas to life.
Overview
3
3
years of professional experience
Work History
Global Marketing - Social Content
ZURU
Auckland, Auckland
11.2025 - 02.2026
- Part of the Global Marketing team, focusing on social-first content across TikTok and Instagram.
- Concept, film, and edit high-performing short-form content aligned with brand strategy and platform trends.
- Collaborate with cross-functional teams to support global product launches and campaigns.
Market Research Agent
FCB Aotearoa
Auckland
01.2024 - 12.2025
- Gathering and analyzing consumer insights to support strategic marketing decisions.
- Conduct multiple in-person surveys on a wide variety of topics.
- Supported the development of a effective marketing campaign's in NZ.
Laborer
Butterworth Electrical
10.2024 - 02.2025
- Assisted electricians with wiring and system setups on various projects.
Landscape Worker
Bryce Donne
12.2022 - 04.2023
- Maintained clean worksites throughout projects by removing debris, trimming overgrown plants, and keeping tools organized.
Education
Bachelor of Arts - Communications, Marketing
Otago University
Dunedin, NZ01.2026
High School Diploma - NCEA Level 1, 2 and 3 Excellence, Scholarship for Leaders of Tomorrow
St. Peters College
Auckland12.2022
Skills
- Hardworking
- Motivated
- Approachable
- Excellent communication skills
- Market research
- Social media marketing
- Campaign development
Accomplishments
- Deputy Head Boy, St. Peters College, 2022
- Head of College Life, St. Peters
- Awarded the St. Peters Man for Others, St. Peters
- 1st XI Cricket Captain, St. Peters
- Basketball Captain, St. Peters
- Partaker in the Service initiative, St. Peters, 3 years
- College Retreat Leader, St. Peters
Timeline
Global Marketing - Social Content
ZURU
11.2025 - 02.2026
Laborer
Butterworth Electrical
10.2024 - 02.2025
Market Research Agent
FCB Aotearoa
01.2024 - 12.2025
Landscape Worker
Bryce Donne
12.2022 - 04.2023
Bachelor of Arts - Communications, Marketing
Otago University
High School Diploma - NCEA Level 1, 2 and 3 Excellence, Scholarship for Leaders of Tomorrow
St. Peters College