Summary
Overview
Work History
Education
Skills
Accomplishments
References
Education And Certifications
Timeline
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GRANT LE NORMAND

Mt Maunganui,Mount Maunganui

Summary

Dynamic leader with a proven track record at Defy Clothing, driving brand recognition and sales growth through innovative marketing strategies. Expert in strategic sales and customer relationship management, I excel in building strong client partnerships and optimizing operations to achieve profitability. Passionate about team development and market expansion.

Overview

21
21
years of professional experience

Work History

Director & Lead Designer

Defy Clothing
01.2021 - Current
  • Founder and operator of a successful nationwide clothing brand
  • Spearheaded sales and marketing strategies, increasing brand recognition
  • Managed social media content, customer engagement, and e-commerce sales
  • Designed and launched new product lines, optimizing sales growth

National Sales Director & Technical Support Manager

Impact Tiling & Warmup Heating Systems
01.2021 - Current
  • Led North Island sales and marketing, driving profitable growth
  • Identified and secured new clients, expanding business opportunities
  • Built and maintained strong relationships with key accounts
  • Provided technical support and consultation for customers
  • Assisted management and the quantity surveying team to optimize operations

Sales & Application Specialist

Warmup Heating Systems & Wet Room Systems
01.2017 - 01.2021
  • Managed staff scheduling, operations, and inventory control
  • Provided customer support and technical application expertise
  • Applied Warmup heating elements and waterproofing systems (Ardex & Mapei)
  • Ensured projects met high-quality standards and tight deadlines

Store Manager

North Beach
01.2007 - 01.2016
  • Managed store operations, staff development, and sales growth
  • Led hiring, training, and team motivation initiatives
  • Oversaw budgeting, stock forecasting, and performance targets
  • Implemented strategies that improved customer service standards and profitability

Store Manager

Defy Skate Shop
01.2006 - 01.2007
  • Sole charge of customer service, stock control, and cash handling
  • Managed product ordering and merchandising strategies

Night Fill Manager

Glenview New World
01.2004 - 01.2006
  • Managed inventory, stock replenishment, and shift operations
  • Oversaw counter duties and sales preparations

Education

Some College (No Degree) - Hospitality

Melville High
Hamilton

Skills

  • Strategic Sales & Business Development
  • Team Leadership & Staff Development
  • High-Level Contract Negotiation
  • Customer Relationship Management
  • Market Expansion & Growth Strategies
  • Technical Sales & Product Knowledge
  • Marketing & Brand Development
  • Budgeting & Profitability Management
  • Problem-Solving & Crisis Management
  • Digital & Social Media Marketing

Accomplishments

  • Transformed a B-grade store into a top-performing A-grade location, generating $6M+ in annual revenue.
  • Secured three major contracts valued at over $2M, significantly boosting company profitability.
  • Achieved $6M in annual sales within the second year at Impact Tiling, demonstrating exceptional business growth.
  • Designed and developed Defy Clothing, a rising national clothing brand, leading product development and sales.

References

  • Amy McCabe, Area Manager, North Beach, (07) 849 2460, 027 361 9773
  • Robbert Le Normand Director 021464658
  • Dion Gerrans, Former Manager, Impact Tiling (Retired), 021 114 3995
  • Meriel Astrella, Former Accounts Manager, Spot X & Cheapskates (Defy), Current Executive Officer, Vardon School, (07) 849 241, 021 031 5654, office@vardon.school.nz

Education And Certifications

  • Industry-specific sales and leadership training
  • Product & technical training certifications (Warmup, Ardex, Mapei)

Timeline

Director & Lead Designer

Defy Clothing
01.2021 - Current

National Sales Director & Technical Support Manager

Impact Tiling & Warmup Heating Systems
01.2021 - Current

Sales & Application Specialist

Warmup Heating Systems & Wet Room Systems
01.2017 - 01.2021

Store Manager

North Beach
01.2007 - 01.2016

Store Manager

Defy Skate Shop
01.2006 - 01.2007

Night Fill Manager

Glenview New World
01.2004 - 01.2006

Some College (No Degree) - Hospitality

Melville High

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