Greeshma Stanly
Auckland,AUK
Summary
As an SEO Specialist with eight years of experience in executing effective SEO strategies, I prioritize delivering results and am highly detail-oriented. I excel in both on-page and off-page optimization techniques, which have consistently improved website rankings and increased organic traffic for clients. My analytical skills, keen attention to detail, and creative thinking enable me to identify trends and opportunities for growth, driving business success.
Overview
8
8
years of professional experience
Work History
SEO Specialist - Contract
FWeb
02.2024 - Current
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
- Clients Include: Kenda Tyres, Profile Products, North Shore Glass
SEO Manager
OMD
06.2022 - 11.2023
- Managing multiple SEO Projects for OMD clientele
- Develop and implement SEO strategies for Ecommerce and Government Clients
- Provide industry insights to support business decision making and campaign planning
- Daily client management through emails, video calls and in-person meetings
- Clients Include: The Warehouse Group, Bargain Chemist, Education New Zealand.
Senior SEO Specialist
BBT Digital
10.2021 - 06.2022
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords
- Researched and implemented search engine optimization recommendations in accordance with development methodology
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience
- Creating Events & Goals for all clients with Google Tag Manager
- Clients Include: HazardCo, Millbrook Resort, KiwiSpan.
SEO Specialist
Firefly Digital
01.2021 - 10.2021
- Managing high-level SEO audits of client websites in a timely manner
- Creating monthly SEO reports for clients that include a detailed analysis of any relevant changes
- Researched and analysed competitor website and advertising links to gain insight into new strategies
- Optimising all technical aspects of client websites for maximised indexing and keyword relevance
- Clients Include: YogaTribe, Granite Workshop, Riequip.
Digital Specialist
Alorica
06.2019 - 01.2021
- Publishing and managing content updates on company websites and intranet to support marketing campaigns
- Setting up and maintaining intranet pages, group sites, and external-facing websites and pages (executing content via WordPress content management system) CMS5 and Cornerstone page builder
- Delivering monthly trainings to enable employees to publish to team-dedicated WordPress group sites, assigning and managing admin permissions, and serving as a go-to contact for WordPress publishing, Sitefinity and Cornerstone questions
- Assisting with routine web and intranet development requests, and completing additional web development projects as assigned by submitting tickets and following existing processes to drive tasks to completion with the IT team.
Digital Marketing Executive
Corporate Research and Investigation
08.2018 - 08.2019
- Crafted compelling sponsorship packages for digital distribution, partnering with both corporate and regional teams
- As the go-to person for marketing, built and maintained online presence, handling all inquiries and requests
- Across multiple subdomain websites, boosted brand authority through optimized content and implemented SEO best practices
- From event promotions to competitor analysis, used data, market trends, and customer insights to drive service improvements.
Digital Marketing Analyst
Ourshopee
03.2018 - 07.2018
- Implemented strategies for an e-commerce website
- Maintained a robust social media and brand presence on Facebook and LinkedIn platforms
- Coordinated with various agencies for CPS campaigns
- Analyzed data from monthly business plans and actual statistics to identify profitable revenue growth opportunities and insights
- Collaborated closely with demand planning and warehousing teams to ensure smooth order fulfillment
- Executed Affiliate Marketing initiatives.
Search Engine Optimization Analyst
TechWyse
05.2016 - 11.2017
- Performed on-page and off-page optimization to improve website traffic and conversions for over 140 clients
- Conducted in-depth site analyses, keyword research, and SEO implementation for diverse clients, contributing to significant traffic and conversion increases
- Leveraged various tools to analyze call tracking performance, enabling data-driven SEO strategies for client websites
- Clients Include: Acanac, Physio Med, Junk it.
Education
Graduate Diploma - Web Development
Waikato Institute of Technology
Hamilton11.2020
Skills
- Content Management
- Google Search Console
- Local SEO
- Website Audit Recommendations
- Technical SEO
- Website Management
- SEO Auditing
- Google Tag Manager
- Google Analytics - GA4
- Backlink Analysis
Accomplishments
Beacon Silver Award 2023
IAB Finalist 2023
M&M Global Awards Shortlist 2023
Seo Tools
- Screaming Frog
- Semrush
- Moz
- Ahrefs
- Advanced Web Ranking
- RhinoRank
- SeoButler
- Google Data Studio
Content Management Systems
- WordPress
- Weebly
- Magento
- Drupal
- Shopify
- Sitefinity
- Silverstripe
- CMS Hub
Timeline
SEO Specialist - Contract
FWeb
02.2024 - Current
SEO Manager
OMD
06.2022 - 11.2023
Senior SEO Specialist
BBT Digital
10.2021 - 06.2022
SEO Specialist
Firefly Digital
01.2021 - 10.2021
Digital Specialist
Alorica
06.2019 - 01.2021
Digital Marketing Executive
Corporate Research and Investigation
08.2018 - 08.2019
Digital Marketing Analyst
Ourshopee
03.2018 - 07.2018
Search Engine Optimization Analyst
TechWyse
05.2016 - 11.2017
Graduate Diploma - Web Development
Waikato Institute of Technology
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