GUILLEM BONAVIA
Auckland,New Zealand
Summary
Former top-tier consultant with broad cross-industry experience in business transformation, strategy, organizational performance, and productivity improvement. Track record of impact, down-to-earth leader with a collaborative leadership style. Strong academic background: BEng, MSc, and MBA from Cambridge University. Fluent in Catalan, Spanish, English, and French.
Overview
26
26
years of professional experience
Work History
Chief Financial & Strategy Officer
Shuttlerock
Auckland, New Zealand
01.2022 - Current
- Strategy and business planning - Collaborating closely with the leadership team and the Board to jointly develop comprehensive strategic and business plans, Objectives and Key Results (OKRs), budgets, and financial forecasts.
- Financial Control and Reporting - Providing strong leadership to the global finance team across 13 entities, ensuring the correct and prompt completion of all business and statutory accounting, tax, reporting, audits, and payroll activities.
- Monthly Business Reviews - monitoring performance against key agreed-upon OKRs, and outlining the progress against the strategy to the CEO and the Board.
- Capital Management - Effectively checking and reporting on the long-term cash position, ensuring the strategic and efficient deployment of capital resources.
- Legal and Risk Management - Leading and managing the company's overall legal and risk exposure, implementing robust risk mitigation strategies.
- Shareholder and Investor Relations - Cultivating and keeping strong relationships with key shareholders and investors.
- Acquisition – Led the acquisition of a US$6 million technology asset in South Korea in September 2024. Key activities included due diligence, negotiation, agreement, and post-acquisition implementation strategy.
- Fundraising – Completed fundraising round of US$5.5 million in 2025 and NZ$12 million in 2022.
- AI Strategy - Collaborated closely with the Marketing, Product, and Production teams to define the AI strategy, identifying key performance improvement levers across the end-to-end value chain (client-facing, sales, production, and support activities). Developed an implementation roadmap focused on delivering early positive customer and financial impact.
- Global operating model optimization: Developed and implemented an agile operating model to drive efficiencies and enhance creative quality through the adoption of automation, re-localization initiatives, and a comprehensive process optimization strategy. Achieved an improvement in gross margins from 70% to 78%, reduced cost to serve by 600 basis points, and decreased customer acquisition cost by 400 basis points. Enhanced key creative quality metrics, including increasing CSAT from 80% to 87%, and raising the percentage of creative delivered within SLAs from 78% to 88%.
- Customer lifetime value (LTV) and recurring revenue - Identified the key needs, attributes, and behaviors of our ideal customer profile, created an end-to-end data-driven personalized customer experience to drive acquisition, expansion, and retention (Net Revenue Retention > 103%, Gross Revenue Retention 98%, ARR US$14m, Win Rate 78%).
Head of Strategy – Digital portfolio
Woolworths New Zealand
Auckland, New Zealand
01.2018 - 01.2022
- Led the digital strategy and transformation agenda across three strategic pillars: connected customer experience, smart and sustainable growth, and digital, data, and IT capabilities. Assessed the value at stake to inform the prioritization of the digital roadmap, and defined an Agile operating model to accelerate the delivery. Increased online sales penetration from 4.5% to over 15%, and improved P&L by 450 basis points in 3 years.
- Implemented and rolled out the Group Quarterly Business Review (QBR) process in New Zealand across the different business units to set quarterly objectives, review the benefits achieved in the previous quarter, and prioritize the funding allocation based on performance and value realization.
- Led the implementation of the Personalization Program across digital marketing, loyalty, and analytics functions. Key use cases deployed included multichannel, personalized product and rewards, underpinned by the customer lifecycle and share of wallet decision-making framework. Achieved NZ$25 million uplift in sales and customer retention rate from 65% to 75% in year one.
Head of Digital Strategy & Transformation – Group Digital
Lloyds Banking Group
London, UK
01.2016 - 01.2018
- Led the due diligence and bottom-up planning phases of the Digital Transformation for the Group. Evaluated the full potential and size of the transformation opportunity, timing, and difficulty to capture the value associated by major areas and business unit. Created a detailed transformation and capability roadmap with initiatives at a business function level and fully validated implementation plans.
- Established the Transformation Office to drive rigorous tracking of performance delivery, transformation health and new capabilities building.
- Led the implementation of the key workstreams from the overall Digital Transformation Roadmap: Account opening (personal accounts, savings accounts, cards, and loans), Marketing & segmentation, Pensions & investments (£300m budget over 3 years).
Senior Engagement Manager – Digital
McKinsey & Co
London, UK
01.2014 - 01.2016
- Profitability improvement transformation – Global Bank. Conducted independent diligence and bottom-up planning phases of transformation of major business units across Wealth, Retail, and Investment Banking.
- Revenue & Customer Experience enhancement – Retail eCom. Applied machine learning to develop a customer lifecycle model, created a 'best next product to buy' algorithm, and set up a Customer Value Model segmentation to grow the customer base and increase customers' share of wallet. Achieved a 21% revenue increase and a 10 basis points NPS uplift.
- Post-merger integration strategy – IoT player. Designed a post-merge front-to-back architecture and integration plan for the North and South European organizations.
- M&A - Fintech. Conducted due diligence on a UK fintech player focused on digital payments, including the valuation of the company and the creation of an equity story. Created a shortlisted pipeline of four potential buyers, and secured the acquisition.
- Digital Strategy and Transformation – Public Sector. Developed the 2021 digital strategy and business transformation master plan for the Department of Health of a major European government. Annual value at stake identified: £5.7 billion.
Senior Vice President – Capital Markets Global Operations & Technology
Deutsche Bank
London, UK
01.2012 - 01.2014
- Led a front-to-back digital transformation initiative in capital markets, ranked within the top 20 global change-the-bank initiatives. Identified key operation inefficiencies across the trade lifecycle, performed root cause analysis, and articulated the corrective action plan. Reduced trade processing exceptions by 45%, and increased FTE capacity by 19%.
Senior Vice President– Cash Management Operations
Citigroup
London, UK
01.2006 - 01.2012
- Management Officer for TTS (Treasury and Trade Services) Ops, Global Head. Oversight of performance for the largest global transaction business ($3 trillion transaction per day).
- Vice President – Operations and Technology. Business Offshore Strategy: Defined and implemented a business and technology optimization strategy for EMEA and APAC. Achieved a cost reduction of $8.5 million per annum.
Dev and Data Eng
Accenture
Barcelona, Spain
01.2000 - 01.2005
- Working across multiple technology engagements.
Education
Oxford Fintech Programme -
Oxford University
UK01.2017
Master of Business Administration - focus on entrepreneurship
University of Cambridge
UK01.2006
MSc - in e-Business
Universitat Ramon Llull
Barcelona, Spain01.2001
BEng - in Telecommunications Engineering
Universitat Ramon Llull
Barcelona, Spain01.1999
BEng - in Electronic Engineering
Universitat Ramon Llull
Barcelona, Spain01.1997
Personal Information
Visa Status: NZ, British and EU citizen
Timeline
Chief Financial & Strategy Officer
Shuttlerock
01.2022 - Current
Head of Strategy – Digital portfolio
Woolworths New Zealand
01.2018 - 01.2022
Head of Digital Strategy & Transformation – Group Digital
Lloyds Banking Group
01.2016 - 01.2018
Senior Engagement Manager – Digital
McKinsey & Co
01.2014 - 01.2016
Senior Vice President – Capital Markets Global Operations & Technology
Deutsche Bank
01.2012 - 01.2014
Senior Vice President– Cash Management Operations
Citigroup
01.2006 - 01.2012
Dev and Data Eng
Accenture
01.2000 - 01.2005
Oxford Fintech Programme -
Oxford University
Master of Business Administration - focus on entrepreneurship
University of Cambridge
MSc - in e-Business
Universitat Ramon Llull
BEng - in Telecommunications Engineering
Universitat Ramon Llull
BEng - in Electronic Engineering
Universitat Ramon Llull