Han Zou
Auckland,AUK
Summary
Results-driven marketing and sales professional with over ten years of comprehensive experience and a Master's degree in Marketing. Expertise in developing and executing innovative social media marketing strategies, conducting in-depth market trend analysis, and applying customer psychology insights to drive engagement and sales. Proven success in orchestrating high-impact marketing events within leading advertising agencies, with a strong portfolio of managing prestigious clients in the luxury goods and education sectors. Adept at team leadership and training, committed to fostering a collaborative environment that enhances performance and achieves organizational objectives.
Overview
10
10
years of professional experience
Work History
Sales Advisor
Chanel
01.2024 - Current
- Managed inventory and maintained an organized store environment, reducing stock discrepancies and enhancing visual appeal.
- Built strong relationships with customers, fostering loyalty and repeat business.
- Provided personalized recommendations based on customer needs to boost sales and satisfaction levels.
- Utilized strong communication skills to effectively upsell relevant add-on products or services during transactions.
Digital Marketing
Self-employment
02.2023 - Current
- Research target audiences and formulate social media plans across platforms (e.g.Tiktok,Xiaohongshu Facebook, Instagram)
- Produce engaging content (text, images, videos) and maintain a social media calendar.
- Monitor and respond to user interactions, fostering engagement and building a brand community.
- Use analytics tools to assess social media effectiveness and prepare reports with improvement suggestions.
- Stay updated on industry trends and competitor activities, adjusting strategies as needed.
Counter Manager
LVMH Perfumes And Cosmetics
09.2021 - 01.2023
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Increased customer satisfaction by providing exceptional service and product knowledge.
- Executed precise brow shaping techniques, contributing to overall store aesthetics and customer experience.
- Implemented effective service training sessions to elevate staff skills and service quality.
Marketing Assistant
Skykiwi.com
04.2021 - 09.2021
- Analyzed market trends, identifying opportunities for product expansion and increased sales.
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Streamlined communication between marketing and sales departments, ensuring alignment of goals and strategies.
Sales Coordinator
Walker&hall Jewelry
10.2020 - 03.2021
- Boosted jewel's sales by providing excellent customer service and personalized product recommendations.
- Displayed merchandise by arranging in appealing ways to boost sales.
- Collaborated with fellow sales associates to achieve team sales goals
- social media marketing for Chinese customers by targeting the audience, creating tailored advertisements, engaging on social media to maintain customer loyalty, and achieving sales goals.
Beauty Advisor
LOOP Duty Free(Benefit)
02.2019 - 08.2020
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Processed payments, entering sales in register for prompt customer service.
- Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
- Kept up-to-date with industry trends, allowing for knowledgeable recommendations of current best-sellers and emerging products.
Social Media Marketing Manager
J&k Beauty
09.2017 - 09.2018
- Develop plans for live sales, including themes and product selection.
- Conduct demonstrations to enhance viewer understanding
- Respond to viewer questions and manage comments in real-time.
- Monitor sales data and conversion rates, adjusting strategies as needed.
- Handle orders and customer inquiries for after-sales support.
- Analyze the effectiveness of the live stream and viewer feedback.
- Research market trends and competitors for improvement.
- Manage the live streaming team, assigning tasks and overseeing execution.
- Train new live streamer to enhance their live skills and product knowledge.
Course Consultant Team Leader
Wall Street English
02.2015 - 06.2017
- Created detailed reports analyzing enrollment trends, facilitating informed decision-making regarding course adjustments or additions.
- Maintained accurate records of student enrollment history, enabling efficient follow-up communication regarding future opportunities or additional support resources as needed.
- Managed staff compliance with school-specific policies and procedures.
- Enhanced client satisfaction by providing personalized course recommendations based on individual needs and goals.
Education
MBA - Marketing
Auckland Institute of Studies
Auckland, NZ09-2020
Skills
- Digital marketing
- Social media marketing
- Brand promotion
- Project management
- Advertising management
- Social media platforms
- Market analysis
- Customer segmentation
Accomplishments
Achieved the top sales performance in the live streaming industry across Auckland in 2018.
Achieved the annual performance goals for Benefit Cosmetics Albany store in 2021 during the covid-19
chieved 30% above target performance during my time at Chanel in 2023.
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Sales Advisor
Chanel
01.2024 - Current
Digital Marketing
Self-employment
02.2023 - Current
Counter Manager
LVMH Perfumes And Cosmetics
09.2021 - 01.2023
Marketing Assistant
Skykiwi.com
04.2021 - 09.2021
Sales Coordinator
Walker&hall Jewelry
10.2020 - 03.2021
Beauty Advisor
LOOP Duty Free(Benefit)
02.2019 - 08.2020
Social Media Marketing Manager
J&k Beauty
09.2017 - 09.2018
Course Consultant Team Leader
Wall Street English
02.2015 - 06.2017
MBA - Marketing
Auckland Institute of Studies
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