Haoyu Guan
Auckland
Summary
Motivated final-year Communication and Politics major with a passion for Marketing. Experienced in Digital Marketing, Social Media content creation, and event organisation. Skilled in developing social media promotion plans and analysing digital media data to optimise strategies. Seeking to leverage content creation skills and marketing knowledge to support Auckland Council's 2050 plan to address the challenges of high population growth, shared prosperity, and environmental degradation.
Overview
1
1
Certification
Work History
Marketing Assistant
Confucius Institute at the University of Auckland
07.2024 - Current
- Promoted Chinese Cultural Month events to faculty members at the University of Auckland, attracting a total of 80 participants.
- Secured a sponsorship of 200 NZD from a local restaurant to support Cultural Month events.
- Developed and executed a social media campaign on Facebook and Instagram, increasing Facebook reach from 0 to 576 and Instagram followers from 0 to 250.
- Wrote a script for the Confucius Institute's promotional video
Assistant Digital Media Operator
People's Communications Magazine Co. Ltd., Beijing
07.2024 - Current
- Developed a social media promotion plan, increasing post reach by 50 percent
- Produced online content that led to a 10% increase in website traffic
- Organised a successful author talk event for 50 participants
Assistant Social Media Manager
Foodstuffs North Island Internship Programme
07.2024 - Current
- Promoted Chinese Cultural Month events to the faculty members at the University of Auckland, attracting 80 participants in total
- Obtained sponsorship for Cultural Month events from a local restaurant
- Developed Email marketing strategy to expand reachability by 20 per cent
Salesperson
Perfectly Imperfect, Auckland
07.2024 - Current
- Selling visually flawed produce to residents, supporting more than 300 families struggling with food in New Zealand for 3-4 hours per week
Education
Bachelor of Arts - Communication and Politics & International Relations
The University of Auckland
Auckland11.2024
Skills
- Video Editing (Davinci Resolve)
- Written Content Creation (Facebook, Instagram and Linkedin Post)
- Short-form Video Creation (Facebook and Instagram reel, and TikTok)
- Event organisational skills (Workshop, Cultural event)
- Google Analytics
- Customer Relationship Management (Hubspot)
Accomplishments
- Exchange Award – Awarded for academic excellence for participating in an international exchange program in the UK, enhancing cross-cultural communication and global perspective.
- RI Scholarship, Think Pacific – Selected for the RI Scholarship, which provided an internship opportunity in Fiji.
Certification
Meta Social Media Marketing (Coursera)
- Developed a social media marketing strategy for Restaurant hub NZ
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Hobbies and Interests
- Listening to Podcasts and Reading: I enjoy applying the scientific protocols and information I received from podcasts and books for my personal life. I am currently listening to Huberman Lab and reading The Daily Stoic by Ryan Holiday.
- Basketball: I am a die-hard basketball enthusiast. My teammates and I ranked third in the interfaculty tournament at the University of Auckland in 2024.
- Resistance Training: I lift weights five times weekly to optimise my mental and physical health.
- Business: I am interested in entrepreneurship and am currently in the ignite innovation program at the business school, developing a Digital Marketing agency.
Timeline
Marketing Assistant
Confucius Institute at the University of Auckland
07.2024 - Current
Assistant Digital Media Operator
People's Communications Magazine Co. Ltd., Beijing
07.2024 - Current
Assistant Social Media Manager
Foodstuffs North Island Internship Programme
07.2024 - Current
Salesperson
Perfectly Imperfect, Auckland
07.2024 - Current
Bachelor of Arts - Communication and Politics & International Relations
The University of Auckland
Meta Social Media Marketing (Coursera)
- Developed a social media marketing strategy for Restaurant hub NZ
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