HAOYU GUAN

• Contributed to the recording of the '2024 Global Chinese New Year Gala: Spring Festival Reunion for Chinese Worldwide', ensuring smooth execution of production tasks and gathering 30 high-quality photos for the event.
• Assisted in the production of CCTV's 'Honouring the Classics' program, providing support across various stages of the recording process.
• Acted as a stand-in for actors during rehearsals, aiding in performance preparation and technical adjustments.
• Supported the on-site director during rehearsals by managing stage operations, coordinating lighting and props, and ensuring seamless stage management.

• Developed a basketball training regiment for youth drop-outs in Fiji.

• Promoted Chinese Cultural Month events to faculty members at the University of Auckland, drawing an audience of 80 participants.
• Designed and executed a social media campaign on Facebook, boosting Facebook reach from 0 to 2K, resulting in 1.4K visits and 29 new followers.
• Designed and executed a social media campaign on Instagram, boosting Instagram reach from 0 to 1.3K, generating 242 visits and 45 new followers.
• Coordinated a team of Mandarin Language Assistants (MLAs) in executing a TikTok project of seven videos for New Zealand Chinese Language Week (NZCLW), focusing on promoting cultural awareness and engagement.

The People's Transportation magazine is the only comprehensive political journal in China's transportation sector at the national level.

• Assisted the new media operations team in formulating and implementing social media promotion plans to increase brand awareness and influence.
• Responsible for writing and editing content on new media platforms to ensure content quality and dissemination effectiveness.
• Participated in new media data analysis to understand user needs and behavior, optimizing operational strategies.
• Assisted in organizing online and offline events to enhance user interaction and follower engagement.
• Assisted in handling customer inquiries and complaints, maintaining the company's image and customer relationships.