Summary
Overview
Work History
Education
Skills
Languages
Interests
Accomplishments
Work Availability
Websites
Software
Quote
Timeline
BusinessAnalyst
Haroon Rasheed

Haroon Rasheed

Sales Leader
Auckland

Summary

A results-driven sales leader with over a decade of experience driving revenue growth and market expansion for international technology companies in the Middle East. Proven track record as a strategic rainmaker, successfully establishing and scaling operations as the ‘first man on the ground.’ Adept at selling complex SaaS, IoT, and emerging technologies, including VR/AR and drone-based solutions, across diverse industries. Throughout my career, I have closed hundreds of deals, contributing millions of dollars in net new revenue.

With deep expertise across the Oil & Gas, Energy, BFSI, Retail, E-Commerce and Public sectors, I bring a strong understanding of industry-specific challenges and opportunities, allowing me to craft tailored solutions that drive business impact.

Currently pursuing an MBA at Massey University, Auckland, further strengthening my strategic acumen and leadership capabilities.

https://www.linkedin.com/in/haroonrasheedbinabdulrasheed/

Overview

11
11
years of professional experience

Work History

Regional Lead - MENA

Momentus Technologies
11.2023 - 10.2024

Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 60,000 users in more than 57 countries.

  • First man on the ground, Building business from scratch.
  • Closed a deal in the first quarter of joining achieving 69% of my ACV quota.
  • Built a pipeline of more than $1M in 5 months, MEDDIC Qualified.
  • Established strategic partnerships with leading global system integrators across the GCC, driving a 200% increase in pipeline growth—surpassing the USD 600K.

Head of Sales - MENA

Stark Group
05.2022 - 08.2023

Stark Group is on a mission to help identify energy waste, save costs and reduce carbon emissions for more than 40 years. Stark holds a major stake in UK's energy market.


First strategic hire on the ground in the MENA Region, based in Dubai.


  • Led Stark’s efforts in establishing a strong foothold in the Middle East and North Africa markets, serving as a consistent sales and management presence on the ground.
  • Collaborated with the executive team to build and scale an international business unit, driving strategic growth initiatives.
  • Successfully recruited two key local partners, establishing critical alliances to accelerate market entry. Spearheaded a pilot project with a leading municipality, laying the foundation for long-term collaboration and regional growth.

Regional Sales Manager - GCC

NNTC
01.2021 - 04.2022

NNTC is an IT solution provider(Vendor as well as SI) focusing on Industry 4.0. Backed by one of the largest Moscow based technology giant, They had 2,500+ employees globally with 700+ customers across 42 countries.

Some Key Achievements :

  • Secured an information security consultancy project within the first 59 days of joining.
  • Successfully won a high-value, seven-figure drones project with a leading utility provider, driving significant growth

Regional Sales Executive

PhishRod DWC LLC
12.2018 - 12.2020

Phishrod is a California based Cyber Security venture with a mission to fortify first line of defense, Which is Humans in every organization. Offering a complex SaaS solution, On- Cloud & On-Premise.

Have been headhunted to be the first man on the ground in UAE, Building and scaling business from the scratch.

Key Achievements :

  • Recruited & enabled two distributors and five big regional players as key partners to drive growth.
  • Won 04 enterprise deals closing a business of more than $0.5M in just 08 months time.

Sales Manager

Astoria Solutions
08.2017 - 11.2018

A Singaporean company which helps clients in the Oil & Gas, Marine and Construction industries to increase revenue, efficiency and lower costs. Invested by Father of Disruptive Innovation, Professor Clayton Christensen's advisory firm.

  • Measured against $2M annual revenue into Middle East market.
  • Value selling to C level executives within Oil and Gas sector including NOC's, IOC's & some Key government entities.
  • Worked with a public sector client transforming the operations on a deal of more than $1.5M
  • Won a pilot project from the largest O&G provider in UAE in less than an year.

Sales Account Manager

Premier Star Group
01.2014 - 07.2017

A well-known System Integrator and ICT Re-seller in Middle East.

  • Managed strategic relationships with Blue-chip vendors like Microsoft, Cisco, Kaspersky Labs and other vendors in portfolio.
  • Exceeded sales quotas with 89% of all sales deriving from new clientele.
  • Achieved 200% sales growth in 2 years.
  • Managed team of three junior sales resources & technical support team

Education

MBA - Global Business

Massey University
Auckland, NZ
02-2026

BBA - Management, Marketing

Bahria University
Islamabad
02-2011

Skills

  • Operations management
  • Cross-functional team coordination
  • Sales planning
  • Partnership development
  • Business development
  • Business forecasting
  • Problem-solving
  • Excellent communication
  • Solution selling
  • Sales strategy
  • Adaptability
  • Sales techniques

Languages

English
Native or Bilingual

Interests

Avid reader with a passion for books on leadership, business, and personal growth

Enthusiastic listener of sales podcasts to stay ahead of industry trends

Inspired by success stories, regularly explore the journeys of top CEOs

Outdoor adventurer, enjoy hiking, traveling, and swimming

Strategic thinker, sharpening problem-solving skills through Chess

Accomplishments

Creating an Impact : Drove Multi-million dollar deals within key O&G, Utilities, Marine & Public sector accounts selling complex SaaS solutions Enjoy trusted advisor relationships with NOC's, IOC's and some major EPC's in the region.

Mentored by World class technology leaders Fortunate enough to have worked directly with Dr. Ali Ferling, Global MD of Oil and Gas accounts - Microsoft

Worked directly with Ex- VP of Oracle ASEAN region, Have a strong recommendation by him

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Salesforce

Microsoft Dynamics

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Regional Lead - MENA

Momentus Technologies
11.2023 - 10.2024

Head of Sales - MENA

Stark Group
05.2022 - 08.2023

Regional Sales Manager - GCC

NNTC
01.2021 - 04.2022

Regional Sales Executive

PhishRod DWC LLC
12.2018 - 12.2020

Sales Manager

Astoria Solutions
08.2017 - 11.2018

Sales Account Manager

Premier Star Group
01.2014 - 07.2017

MBA - Global Business

Massey University

BBA - Management, Marketing

Bahria University
Haroon RasheedSales Leader