HARRY SMITH

Senior Account Management for South/East Auckland including Grocery, Route and P&C channels. Managed distribution partners.

• End-to-end call cycles management
• Created and delivered sales presentations to Distribution Partners, to hit quarterly sales objectives.
• Executed and closed JBPs in grocery channels.
• Utilised sales data to drive customer recommendations, ranging and off location displays
• NPD Speed to Market (2 weeks to achieve 90% distribution)
• Increased VIP signings and contract renewals in route
• Ensured store planogram and contract compliance
• Coordinated 3rd party merchandisers to achieve premium brand representation on shelf and optimise stock weight levels/avoid OOS issues

Territory and merchandiser management for a local independent craft brewery covering greater Auckland across Grocery and Off License

• Achieved budgeted sales and distribution targets
• Optimised call cycles for Auckland, Northland, Waikato/Bay of Plenty
• Secured new business to drive incremental sales and profitability
• Strengthened relationships with store buyers and owners
• Activated promotional deals and displays
• Executed product tastings and trade events
• Managed merchandiser call cycles

End-to-end territory management for a portfolio of FMCG brands across Auckland/Northland in Grocery channels

• Achieved budgeted sales and distribution targets
• Created and managed call cycles for regular customers and new business.
• Merchandised, monitored and reported back on competitor activity
• Negotiated promotions to drive profitable sales and customer outcomes.
• Conducted product tastings andtrade events

Experience in direct sales in a liquor retailt.

• Managed a branch with a team of four people.
• Managerial duties – budgeting, people management, determining product ranging, store promotions, managing displays, store floor plan optimisation and stock management
• Direct Sales - pitching products based on customer demand, upselling premium wines to higher income clients and developing expert product knowledge to make informed recommendations.
• Upskilled wine knowledge with WSET Level 2 Certification - Received with Distinction.