Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Haruka Fujihira

17 Virginia Grove, Brooklyn,Wellington

Summary

Haruka is an experienced social marketer specialising in behaviour change for health and well-being. With a decade of expertise, she has played a pivotal role in developing, implementing, and evaluating programmes ranging from community-based to state-wide levels in Australia. She has worked on more than 15 projects advocating healthy lifestyles such as physical activity, healthy eating, and disease prevention. For example, for the My Health for Life! project, she collaborated with the Queensland Health Alliance, co-designing and evaluating the programme, contributing to a positive shift in the health habits of 14,000 Queenslanders. In addition, Haruka has 9 years of public relations and marketing experience in the international NGO and commercial industry in Japan.

Overview

22
22
years of professional experience

Work History

Teaching Fellow

Victoria University of Wellington
Wellington
04.2023 - Current
  • Delivered lectures for in-person and online classes for the Consumer Behaviour course
  • Prepared lecture materials
  • Assessed student performance through tests and assessments
  • Managed tutors
  • Provided student consultation
  • Collaborated with colleagues to develop innovative teaching methods to engage students
  • Tailored lectures to meet student needs, emphasising skills and concepts necessary for professional and academic success.

Sessional Tutor

Victoria University of Wellington
Wellington
08.2023 - Current
  • Delivered and facilitated tutorials for both in-person and online classes for a variety of marketing courses.
  • Facilitated the online cohort when lecturers deliver the synchronized lecture
  • Facilitated activities and discussions to encourage active learning
  • Prepared teaching materials, tailored to meet the needs of different modes of classes
  • Assessed students' performance through tests, presentations, and assignments
  • Provided constructive feedback for further improvement.

Marker

University of Canterbury
Christchurch
08.2023 - 10.2024
  • Assessed students' performance through exams and assignments
  • Provided constructive feedback to help students for further improvement
  • Collaborated with colleagues to develop consistent marking approaches across courses and subjects.

Research Assistant

Social Marketing @ Griffith, Griffith University
Brisbane, Australia
07.2014 - 02.2023
  • Proactively involved in more than 15 projects, ranging from a community level to a state-wide level that led to successful behaviour change (see the project experience for details)
  • Evidence-based program development, delivery, and evaluation
  • Conducted formative market research at a high level (e.g
  • Systematic literature review, interview, survey, co-design)
  • Organised and analysed qualitative and quantitative data using statistical software packages such as SPSS, AMOS, and NVivo
  • Led team organisation and collaboration with key stakeholders and multidisciplinary team
  • Provided services and organised workshops for the research centre
  • Demonstrated ability to win grants for research activities
  • Published and reported the research outcomes.

Sessional academic

Griffith University
Brisbane, Australia
01.2016 - 02.2023
  • Received the highest teaching evaluation score in the teaching team
  • Delivered and facilitated tutorials
  • Facilitated activities and discussions to encourage active learning
  • Prepared teaching materials
  • Assessed students' performance through tests, presentations, and assignments
  • Provided constructive feedback for further improvement
  • Offered student consultations.

Visiting scholar

Doshisha University
Kyoto, Japan
08.2022
  • Provided research supervision for 4 health campaigns in Japan.
  • Provided insights as a behavior change specialist and collaborated with a multidisciplinary team.
  • Assisted in campaign implementation.
  • Reviewed the campaign evaluation.

International Marketing Staff

Charlton Brown
Brisbane, Australia
08.2013 - 12.2013
  • Developed a campaign targeting alumni.
  • Collaborated with marketing professionals to coordinate brand awareness and marketing efforts.
  • Gathered marketing reports and related documents for submission to senior marketing staff.

Marketing administrator

Micro Summit K. K
Tokyo, Japan
01.2007 - 02.2013
  • Collaborated with oversea semiconductor vendors to ensure timely delivery of imported goods.
  • Created and managed content for e-news letters and marketing materials
  • Collaborated with overseas semiconductor vendors to ensure timely delivery of imported goods.
  • Processed documents including bills of lading, invoices, and other import and export related paperwork.

Public Relations

Habitat for Humanity KUIS
Chiba, Japan
01.2003 - 01.2006
  • Served as public relations team leader and managed the team
  • Managed public relations and fundraising activities across Chiba area.
  • Created PR materials

Entertainment and Attraction Cast

Tokyo Disney Resort
Tokyo, Japan
01.2003 - 01.2006

Roger Rabbit's Car Toon Spin Operator Duties:

  • Operate Roger Rabbit's Car Toon Spin rides, including using computers, loading and unloading guests, and greeting and assisting guests at park entrance locations.
  • Maintain safety standards to ensure a safe guest experience.
  • Monitor guest flow and provide assistance to ensure a positive guest experience.
  • Memorize and deliver narrations (spiel) of various lengths on a microphone to large groups.

Show / Parade audience control duties:

  • Provide guests with information about character locations, visitation times, and show schedules that change with each season.
  • Provide audience control, including handling difficult situations with guests.
  • Ensure the safety of both Disney's character performers and guests.
  • Memorize and deliver narrations (spiel) of various lengths on a microphone to large groups.
  • Demonstrate dance in front of 200+ audiences for them to learn how to dance during the show.
  • Work before sunrise until night outside all year.

Education

Ph.D. - Social Marketing

Griffith University
Brisbane
01-2021

Master of Marketing With Honours (1st Class) -

Griffith University
Brisbane
01-2015

Bachelor of English - Comparative Cultural Studies

Kanda University of International Studies
Chiba, Japan
01-2007

Skills

Program development and delivery

Co-designing campaigns / programs

Longitudinal program evaluation

Event management

Strategic Marketing Communication

Public speaking

Collaborating with stakeholders

Team coordination and cooperation

Qualitative and quantitative research (literature review, focus group, survey (SPSS), interviews(Nvivo))

Accomplishments

Research Grants

· Health Labour Sciences Research Grant (2022, Japan): aims to create a social marketing manual for health professionals as well as develop a scale to measure the satisfaction of mid-stream actors in Japan.

· Western Queensland PHN Diabetes Type 2 Secondary Prevention Project (2018): aims to develop the T2D secondary prevention program targeting both the general Australian population and Indigenous groups in regional and remote areas.

Academic achievement

· Best paper award, Australian & New Zealand Marketing Academy Mid-year Doctoral Colloquium (Awarded $500, 2017)

· Griffith University Postgraduate Research Scholarship ($25,849 per annum, 2015)

· Griffith University International Postgraduate Research Scholarship ($23,840 per annum,2015)

· Centre of Health and Social Research student sponsorship, World Social Marketing Conference (Valued $1,000, 2015)

· Student Project Grant, Population & Social Health Research Program ($3,000, 2014)

· Social Marketing @ Griffith Honours Scholarship ($5,000, 2014)

· Griffith Award for Academic Excellence 2013-2014

· KGBC College Certificate of Recognition for Academic Excellence, 2013,2014,2015

Timeline

Sessional Tutor

Victoria University of Wellington
08.2023 - Current

Marker

University of Canterbury
08.2023 - 10.2024

Teaching Fellow

Victoria University of Wellington
04.2023 - Current

Visiting scholar

Doshisha University
08.2022

Sessional academic

Griffith University
01.2016 - 02.2023

Research Assistant

Social Marketing @ Griffith, Griffith University
07.2014 - 02.2023

International Marketing Staff

Charlton Brown
08.2013 - 12.2013

Marketing administrator

Micro Summit K. K
01.2007 - 02.2013

Public Relations

Habitat for Humanity KUIS
01.2003 - 01.2006

Entertainment and Attraction Cast

Tokyo Disney Resort
01.2003 - 01.2006

Ph.D. - Social Marketing

Griffith University

Master of Marketing With Honours (1st Class) -

Griffith University

Bachelor of English - Comparative Cultural Studies

Kanda University of International Studies
Haruka Fujihira