Summary
Overview
Work History
Skills
Hobbies and Interests
Skill Summary
Professional Development
Timeline
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Helen Patricia Bayly

Browns Bay AUCKLAND

Summary

Dynamic sales professional with a proven track record at Fruit Solutions Ltd, excelling in business development and relationship building. Successfully enhanced FMCG distribution, achieving 85% penetration in PNS stores. Skilled in sales strategies and effective communication, driving growth and engagement across diverse markets.

Overview

12
12
years of professional experience

Work History

Contractor / Sales Agent

Stellar Agencies
04.2013 - 03.2021
  • Company Overview: Previously Retail Resources
  • Sales, Marketing and Merchandising Channels FMCG, Specialty Retail, Food Service and Hardware DIY
  • Sales Agent for Proper Snack Foods & pure delish in the BOP/Waikato Region
  • Previously Retail Resources

Business Development Manager

Fruit Solutions Ltd
AUCKLAND
02.2011 - 03.2013
  • Promoted and merchandised FSL product range across FMCG sector, enhancing distribution.
  • Executed head office promotional programs, driving sales growth.
  • Introduced new products and communicated promotions through providers including Bidfood and Gilmours.
  • Nurtured staff engagement to boost end-user sales in cafés, hospitality groups, and venues.
  • Conducted cold calling to increase sales within Greater Auckland, BOP/Waikato, and Northland territories.
  • Achieved 85% distribution in PNS stores and 93% in New World stores.
  • Increased FMCG sales of Fruzio Frozen Berry Range and Rio Dolores Salsas, enhancing market share.
  • Managed weekly reporting from merchandisers to track performance metrics.

Sales Representative

Rothford International Food Brokers Ltd
02.2009 - 03.2013
  • Representing 12 Clients in FMCG Supermarket Channels
  • Foodstuffs North Island and Progressive Enterprises
  • Covered: Bakery, Butchery, Deli, Grocery, Chilled & Frozen Departments
  • Territory: BOP/Waikato
  • 2009 gained RFB Incentives for Emerald Foods, Angel Bay and Rutherford and Meyer Ltd
  • Kono Mussels
  • Won the RFB award for a weekend Away in Havelock North for the Mussel festival
  • RFB then gained Giannis Pita Breads and La Baguette therefore 2 new clients in the Fresh Food Channel

Skills

  • Sales and distribution strategies
  • Business development
  • Effective communication
  • Relationship building

Hobbies and Interests

  • Play Golf
  • Tramping
  • Theatre
  • Gardening
  • Family
  • Community Work

Skill Summary

Understanding the Internal and External process to Increase Sales and Maximize Profit through the FMCG and Food Service Channels., Unafraid to hunt out New Business Opportunities within the Innovative Food Manufacturing Business that New Zealand has in offer, and in the ever-changing Retail FMCG Marketplace., Verbal and Written Communication with CEOs, Owners, Store Managers, Staff, Merchandisers through to Internal Stakeholders and Management. Reporting on current Market Trends and Trade News., Relate well to many people, building trust in a sincere manner. This can be the Storeman through to Owner/Operator in many instances. Timely follow up on existing queries or issues to get the desired result for both parties.

Professional Development

  • Sales Development, David Forman
  • Empowering Sales Professionals, David Forman
  • Dimensions of Professional Sales, CHH(in-house)
  • Food Handling, Hygiene & Preparation Examination, NZQA Accredited
  • Wine Appreciation Course

Timeline

Contractor / Sales Agent

Stellar Agencies
04.2013 - 03.2021

Business Development Manager

Fruit Solutions Ltd
02.2011 - 03.2013

Sales Representative

Rothford International Food Brokers Ltd
02.2009 - 03.2013

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Helen Patricia Bayly