Summary
Overview
Work History
Skills
Timeline
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Holly Shepherd

Summary

Customer-focused media professional with proven experience delivering integrated advertising solutions. Skilled in end-to-end campaign management and client relationship building. Known for developing creative, results-driven strategies, resolving challenges quickly, and delivering insights that drive client success and revenue growth in fast-paced media environments.

Overview

12
12
years of professional experience

Work History

Commercial Operations Manager

Warner Bros. Discovery ANZ
12.2020 - Current
  • Customer-focused with a proven ability to optimize account performance and drive client satisfaction
  • Lead a team of specialists managing end-to-end account activities, including campaign execution, performance tracking, and strategic planning
  • Collaborate effectively with clients, sales teams, and internal departments to ensure smooth order management, resolve escalations, and deliver accurate billing
  • Experienced in generating sales reports, implementing billing adjustments, and identifying process improvements to enhance service delivery
  • Strong relationship-builder, capable of fostering trust and collaboration with clients, sales, management, and key stakeholders
  • Committed to delivering actionable insights through performance data to support client success and long-term account growth

Digital Sales Operation Manager

MediaWorks NZ
08.2017 - 11.2020
  • Analyzed market and client trends to inform account strategies and maintain a competitive edge
  • Fostered strong relationships with key stakeholders to drive collaboration on major initiatives and account growth opportunities
  • Led a cross-functional team in the successful implementation of digital campaigns across all MediaWorks regional offices nationwide
  • Spearheaded process improvement initiatives, resulting in streamlined operations and faster turnaround times for client deliverables
  • Led cross-functional teams to optimize account workflows and improve communication across departments
  • Developed strategic engagement plans to increase client satisfaction and deepen account relationships
  • Implemented data-driven decision-making processes to enhance resource allocation, budget management, and account performance
  • Facilitated training sessions for staff, boosting team effectiveness and operational efficiency in account management processes


Talent and Campaign Manager

QMS NZ
11.2015 - 08.2017
  • Managed a nationwide team of over 400 Brand Ambassadors, ensuring seamless delivery of experiential marketing campaigns and events for high-profile clients across New Zealand.
  • Oversaw end-to-end execution of brand activations and events, aligning campaign objectives with client expectations to deliver impactful, on-brand consumer experiences.
  • Acted as the key liaison between clients, creative teams, and on-ground staff to ensure campaign success, fostering long-term client relationships through consistent communication and delivery.
  • Developed and implemented streamlined processes for recruitment, training, and performance management of promotional teams, driving operational efficiency and quality control.
  • Collaborated closely with national sales and production teams to align experiential strategy with broader campaign goals, enhancing overall client satisfaction and repeat business.
  • Led large-scale promotional rollouts for major consumer brands, demonstrating strong project management, stakeholder coordination, and deadline-driven execution.

Digital Project and Content Sales Manager

MediaWorks NZ
02.2014 - 11.2015
  • Managed end-to-end delivery of integrated advertising campaigns, coordinating with internal production, sales, and creative teams to ensure campaigns met client objectives, timelines, and KPIs.
  • Led content licensing and footage sales to high-profile international clients including the BBC, China TV, and Māori Television, negotiating usage rights and ensuring compliance with legal and commercial terms.
  • Built and maintained strong client relationships through responsive communication, solution-oriented service, and a deep understanding of client needs across diverse markets.
  • Acted as the key point of contact for both internal stakeholders and external partners, ensuring seamless project execution from briefing to post-campaign reporting.
  • Collaborated cross-functionally with legal, content, and editorial teams to facilitate smooth licensing agreements, balancing commercial value with brand and content integrity.
  • Delivered detailed project timelines, budgets, and performance reports to stakeholders, driving accountability and continuous improvement across campaigns.

Skills

  • Client-focused campaign management
  • Strategic planning and performance tracking to optimize account outcomes
  • Strong cross-functional leadership with nationwide campaign rollout experience
  • Skilled in stakeholder collaboration and relationship-building across teams
  • Proficient in reporting tools for sales insights and forecasting
  • Process improvement and workflow optimization to boost operational efficiency
  • Experienced in accurate billing, sales reporting, and issue resolution
  • Data-driven approach to resource allocation and campaign strategy
  • Team training and development to support high-performing account teams
  • Proven ability to identify growth opportunities and deepen client engagement

Timeline

Commercial Operations Manager

Warner Bros. Discovery ANZ
12.2020 - Current

Digital Sales Operation Manager

MediaWorks NZ
08.2017 - 11.2020

Talent and Campaign Manager

QMS NZ
11.2015 - 08.2017

Digital Project and Content Sales Manager

MediaWorks NZ
02.2014 - 11.2015

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Holly Shepherd