Summary
Work History
Education
Skills
Timeline
Certification
Core Competencies / Digital Tools
Overview
Generic
Holly Ross

Holly Ross

Summary

Dynamic marketer with experience in driving growth for clients through innovative marketing campaigns and solutions.


Worked with some of the most well known financial services and trading companies in the world including IG, Oanda, CMC Markets, StoneX, FOREX.com, City Index, IC Markets and more.


Seeking opportunities to leverage expertise in marketing strategy and leadership to drive growth and deliver impactful results.

Work History

Head of Financial Clients

Likeable Lab Agency (Precision Universal)
Tauranga, BOP
11.2021 - Current
  • Established and implemented innovative digital marketing campaigns, resulting in significant growth for clients.
  • Played a key role as part of the senior management team, contributing to strategic decision-making , driving company-wide initiatives, and ensuring alignment with organisational goals and objectives.
  • Performed coordination and effective management of multiple marketing projects simultaneously, delegating tasks and responsibilities to staff members while ensuring timely delivery, adherence to budget, and maintaining high-quality standards .
  • Increased client success by developing strategies that leveraged latest techniques and technologies.
  • Developed detailed project plans, including timelines, milestones, and resource allocation, to drive effective campaign execution
  • Collaborated seamlessly with cross-functional teams, including design and production, to ensure cohesive and impactful marketing initiatives.
  • Analysed data and KPIs to measure effectiveness of marketing campaigns and made data-driven decisions for optimisation.
  • Stayed up-to-date with latest digital marketing trends, tools, and best practices to continuously enhance campaign strategies.
  • Successfully managed and provided guidance to direct reports and contractors, ensuring their work aligned with project objectives and timelines.

Operations Manager

Trade With Precision (Precision Universal)
Tauranga, Bay Of Plenty
11.2021 - Current
  • Led and managed a global team of trading professionals, delivering high-quality outsourced educational content for B2B clients in the financial services industry, resulting in enhanced client satisfaction.
  • Implemented operational policies and procedures, streamlining operations, enhancing efficiency, and improving productivity.
  • Managed budgets, achieving cost-effective outcomes, and delivering projects within budget constraints.
  • Fostered strong client and partner relationships, leading to increased client referrals, collaboration, and business growth.
  • Analysed data and metrics to drive data-informed decision-making, optimise team performance, and enhance client satisfaction .
  • Successfully managed projects and initiatives, ensuring timely delivery and alignment with strategic objectives , resulting in successful outcomes and client satisfaction.
  • Ensured compliance with industry regulations, maintaining a strong reputation for legal and ethical standards.

Digital Media Manager

LOGIC1
, Wanaka
09.2019 - 11.2021
  • Established and executed comprehensive social media strategies for brands, resulting in increased online visibility , audience engagement, and brand awareness.
  • Performed end-to-end management of promotions and social ad campaigns, aligning them with the company's overall marketing strategy, and achieving higher conversion rates and revenue growth .
  • Increased the effectiveness of social campaigns by analysing key metrics, identifying areas for improvement, and implementing strategic optimisations, leading to higher ROI and improved campaign performance.
  • Compiled detailed reports for management, showcasing the results and ROI of social campaigns, providing valuable insights for decision-making and demonstrating the impact of marketing efforts.
  • Created compelling written content and engaging ad copy for social media, emails, blogs, and websites, resulting in increased click-through rates, conversions, and customer engagement.

Digital Project Manager

LOGIC1
09.2018 - 09.2019
  • Established efficient management of SEO projects, optimising staff workflow and ensuring timely project delivery .
  • Performed various SEO tasks, including conducting comprehensive audits, conducting thorough keyword research, creating precise meta and page titles, and writing compelling website content .
  • Increased client satisfaction through skillful client communication , fostering strong partnerships and achieving high levels of client retention and referral.

Digital Media Assistant

LOGIC1
Wanaka
06.2017 - 09.2018
  • Established effective social media management , utilising expertise in both paid and organic strategies on prominent platforms such as Facebook, Instagram, and LinkedIn.
  • Performed content development for various channels, creating compelling and engaging content for social media, websites, advertising materials, and email campaigns.
  • Increased audience engagement and brand visibility through strategic content creation and distribution, resulting in higher reach, impressions, and interactions.

Signwriter

Pukka
09.2016 - 06.2017
  • Increased brand recognition and customer engagement through visually captivating print collateral and signage materials.
  • Performed effective management of signage and apparel production, ensuring high-quality and visually appealing outputs that align with brand standards.

Marketing & Sales Assistant

Belmonth Bloodstock Agency
Melbourne, VIC
02.2014 - 06.2015
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created documentation outlining research findings for use by customers to make accurate decisions about future plans.

Education

Bachelor of Management Studies (BMS) -

University of Waikato
2012

Skills

  • Marketing Strategy: Develop and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth
  • Leadership: Ability to lead and motivate teams, drive growth, and make strategic decisions
  • Project Management: Successfully managing and executing marketing projects, ensuring timely delivery and meeting objectives
  • Digital Marketing: Proficiency in digital marketing channels, such as social media, email marketing, content marketing, SEO/SEM, and online advertising
  • Data Analysis: Analysing data and metrics to extract insights, measure campaign performance, and make data-driven decisions
  • Innovation and Creativity: Bringing innovative and creative ideas to drive growth, differentiate from competitors, and capture new market segments

Timeline

Head of Financial Clients

Likeable Lab Agency (Precision Universal)
11.2021 - Current

Operations Manager

Trade With Precision (Precision Universal)
11.2021 - Current

Digital Media Manager

LOGIC1
09.2019 - 11.2021

Digital Project Manager

LOGIC1
09.2018 - 09.2019

Digital Media Assistant

LOGIC1
06.2017 - 09.2018

Signwriter

Pukka
09.2016 - 06.2017

Marketing & Sales Assistant

Belmonth Bloodstock Agency
02.2014 - 06.2015

Bachelor of Management Studies (BMS) -

University of Waikato

Certification

  • Mini MBA in Marketing by Mark Ritson (online), 2023


  • RG146 Certification (ASIC‘s Regulatory Guide 146 for Licensing: Training of financial product advisers), 2022

Core Competencies / Digital Tools

  • Analytics & Data Tools: Google Analytics, Looker Studio, TrueSocialMetrics
  • Project Management Tools: Hive, Asana, Monday.com, Trello
  • Content Management Systems: Wordpress, Shopify
  • Email Marketing Tools: Mailchimp, Active Campaign, Klaviyo
  • SEO Tools: Screaming Frog, GTmetrix, Ahrefs, Moz, SEMrush
  • SEM: Google Ads
  • Social Media Advertising: Facebook Ads Manager, LinkedIn Ads, Twitter Ads
  • Social Media Management: Sprout Social, Hootsuite, Buffer

Overview

9
9
years of professional experience
1
1
Certificate

Similar Profiles

  • Ashley Clark

    Ashley ClarkAshley Clark

    Research Specialist II at NextGen Precision Health - Tharp LabResearch Specialist II at NextGen Precision Health - Tharp Lab

  • Karina Perets

    Karina PeretsKarina Perets

    Social Media Manager at Likeable a 10Pearls CompanySocial Media Manager at Likeable a 10Pearls Company

  • Olympia Scott

    Olympia ScottOlympia Scott

    Phlebotomist at Precision Lab DrawPhlebotomist at Precision Lab Draw

  • Devine Dunbar

    Devine DunbarDevine Dunbar

    <ul><li>Educate clients on wealth-building solutions through Whole Life and IUL policies</li><li>Provide tailored insurance and retirement planning for individuals, families, and public employees</li><li>Ranked top-selling agent with over $79,000 in life insurance sales</li><li>Guide clients on tax-free income strategies, living benefits, and generational wealth transfer</li><li>Stay current on compliance, underwriting guidelines, and financial product updates</li><li>Family First Life - Dallas, Texas</li></ul> at Appreciation Financial<ul><li>Educate clients on wealth-building solutions through Whole Life and IUL policies</li><li>Provide tailored insurance and retirement planning for individuals, families, and public employees</li><li>Ranked top-selling agent with over $79,000 in life insurance sales</li><li>Guide clients on tax-free income strategies, living benefits, and generational wealth transfer</li><li>Stay current on compliance, underwriting guidelines, and financial product updates</li><li>Family First Life - Dallas, Texas</li></ul> at Appreciation Financial

  • Eugenia Demidiuc

    Eugenia DemidiucEugenia Demidiuc

    Financial Advisor – Retail Clients at BC “maib” S.A.Financial Advisor – Retail Clients at BC “maib” S.A.

CREATE PROFILE
Holly Ross