Thomas Antony
Summary
Professional sales leader with focus on driving results and fostering team collaboration. Adept in strategic planning, relationship management, and sales forecasting. Known for adaptability, reliability, and effective communication in fast-paced environments. Strong ability to mentor and develop high-performing teams to exceed targets.
Overview
33
33
years of professional experience
Work History
UAE Senior Sales Supervisor
Al Seer Group
06.2023 - Current
- Company Overview: Brand Development initiatives for Agencies: Brands like Emirates Macaroni, Pinar, Tilda, Angliss, HUL, Atkins, Holle with an annual turnover of AED 150 MN
- Team management, Sales Management
- Leading a team of 24 members & reporting to the Business Unit Manager
- Major categories handled - Dry: Pasta, Rice, Ghee Pure & Veg
- Chiller: Labneh, Cheese, Chilled meat
- Frozen: Puff pastry, Borek roll
- Baby Food: Milk Formula, Pouch, Porridge & Snacks
- Organic: Labneh, Cheese, Baby food, Nutrition/Healthy kitchen, RTD, Bars, Pasta, Cereal
- Division’s profitability, productivity & team motivation are my primary responsibilities
- Brand Development initiatives for Agencies: Brands like Emirates Macaroni, Pinar, Tilda, Angliss, HUL, Atkins, Holle with an annual turnover of AED 150 MN
- Net trade spends is 1.36% cumulative vs
- Plan of 2.25%
- Net Bad goods YTD actual is on track as per plan 0.25% Cumulative vs
- Plan of 0.4%
- Sell Out data in Carrefour Tilda registered YTD growth by 23%, contributing 36%
- PINAR Best distributor 'Frozen Category' award: 2023
- UNILIVER INTERNATIONAL- 2024 Partner Award - In Recognition of being a Valuable & Strategic Growth partner in region
- Achieved 0.23% stock write-off rate and registered double-digit growth for key brands, including 14% for Pinar and 12% for Emirates Macaroni
Sales Executive
Al Warqa Trading
12.2004 - 02.2007
- Managed sales and distribution of 3M Office Automation products in the region
Manager Administration
Classic Agencies
08.2001 - 09.2004
- Oversaw administrative operations and contributed to business development strategies
Area Sales Manager/Field Officer
Perch Laboratories Ltd.
09.1991 - 07.2001
- Managed sales operations and developed strategies for pharmaceutical products
Education
Post Graduate Diploma -
Computer Applications
01.1991
Bachelor’s - Mathematics
in science
01.1989
Skills
- Business Development
- Customer Relationship Management
- Key Account Management
- Team Management
- Negotiation
- Strategic Sales & Marketing
- Category Management
- Channel Sales
- People Management
- Leadership
- Analytical Skills
- Collaboration
- Strategic Thinking
- Business Acumen
- SAP Business Objects
- SAP Business Intelligence
- Advanced Excel
- MS Office
- Negotiation expertise
- Sales presentations
Accomplishments
- Net trade spends is 1.36% cumulative vs. plan of 2.25%
- Net Bad goods YTD actual is on track as per plan 0.25% Cumulative vs. plan of 0.4%
- Sell Out data in Carrefour Tilda registered YTD growth by 23%, contributing 36%
- PINAR Best distributor 'Frozen Category' award: 2023
- UNILIVER INTERNATIONAL- 2024 Partner Award - In Recognition of being a Valuable & Strategic Growth partner in region
- Achieved 0.23% stock write-off rate and registered double-digit growth for key brands, including 14% for Pinar and 12% for Emirates Macaroni
Employmentprofile
- Al Seer Group, UAE Senior Sales Supervisor, 03/01/07, Present, Joined as Key Account Executive - promoted as Abu Dhabi Sales Supervisor in Jan’ 2011- Promoted as UAE Senior Sales Supervisor, in June’ 2023 till date. Brand Development initiatives for Agencies: Brands like Emirates Macaroni, Pinar, Tilda, Angliss, HUL, Atkins, Holle with an annual turnover of AED 150 MN. Leading a team of 24 members & reporting to the Business Unit Manager. Major categories handled - Dry: Pasta, Rice, Ghee Pure & Veg. Chiller: Labneh, Cheese, Chilled meat. Frozen: Puff pastry, Borek roll. Baby Food: Milk Formula, Pouch, Porridge & Snacks. Organic: Labneh, Cheese, Baby food, Nutrition/Healthy kitchen, RTD, Bars, Pasta, Cereal. Division’s profitability, productivity & team motivation are my primary responsibilities.
- Al Warqa Trading, Sales Executive, 12/01/04, 02/28/07, Managed sales and distribution of 3M Office Automation products in the region.
- Classic Agencies, Manager Administration, 08/01/01, 09/30/04, Oversaw administrative operations and contributed to business development strategies.
- Perch Laboratories Ltd., Area Sales Manager/Field Officer, 09/01/91, 07/31/01, Managed sales operations and developed strategies for pharmaceutical products.
Personal Information
Nationality: Indian
Proficiencyforte
Proficient in independently designing and implementing long & short-term BD strategies. Identifying opportunities to enhance business from the existing and new businesses. Analyzing latest market trends, tracking competitor activities to support BD., External KPI (Customer) – Planning, Brand Activations, Share of Shelf, Price Tracker, Competition tracking, Service levels, Assortment Reviews, Business Reviews, Data Cleansing. Negotiating the annual key account agreement with a Win – Win objective. Focus on Category development initiatives to drive growth within the category., Leading, coaching, motivating & monitoring my team to ensure efficiency in day-to-day operations. Firm believer of people and that it is the most important resource of any team or company. Building team effectiveness by promoting a spirit of cooperation amongst my team. Identifying & recommending specific training needs by individual team members to enhance their ability., Negotiations with Brand Owners and Key customers to ensure that operational plans, budgets, and organizational structure are in line with the overall strategy. External KPI’s (Partner)– In market Sales, Promo Planning, ROI tracking, Share Gains, Distribution – Numeric & Weighted, Forecasting, Business Review, New Launch – product discussion & pricing, Listing, Volume forecast & distribution – Speed to Market, Preparation of Annual Sales Budgets, In Store Activity, Investment, Expenses, claims. Internal KPI’s – Stock Ageing, Customer Service Standard, Forecast Accuracy, Stock Days, Write-off, Market Spend, On time Debit Note Recovery, Market Returns and Profitability.
Training
- POP and FABs
- Management of Modern Trade
- Train the Trainer
- Negotiation Skills
- Persuasive Selling
- Emotional Intelligence as a Core Competency
Timeline
UAE Senior Sales Supervisor
Al Seer Group
06.2023 - Current
Sales Executive
Al Warqa Trading
12.2004 - 02.2007
Manager Administration
Classic Agencies
08.2001 - 09.2004
Area Sales Manager/Field Officer
Perch Laboratories Ltd.
09.1991 - 07.2001
Bachelor’s - Mathematics
in science
Post Graduate Diploma -
Computer Applications
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