Marketing Project
- Collaborated with the association manager to understand organizational needs and developed a comprehensive digital marketing strategy for BIA
- Created and managed three Facebook campaigns, achieving an average click-through rate (CTR) of 3.5% and nearly 40,000 impressions
- Set up a new donation webpage, which continues to be used by the organization
- In result, this project contributing to an approximate 81% increase in monthly donations
- In additionally the project has reported by University of Otago school media