HUIJUN ZENG

• Led regional marketing projects for SAIC Audi, overseeing proposal development, creative coordination, and content strategy execution.
• Authored competitive tender proposals and established standardized regional marketing guidelines to ensure brand consistency.
• Delivered monthly project plans on schedule and to a high standard, while contributing to the optimization of internal management systems.

Role Responsibilities Key Projects

• Directed project planning, cross-department coordination, and client communication to ensure smooth execution of integrated marketing initiatives.
• Managed large-scale marketing campaigns for leading brands including Ele.me, Alipay, Xiangpiaopiao, Didi Bus, Jianlibao, and Duoyi Games.
• Led city-level promotional campaigns, overseeing vendor bidding processes and contributing to annual strategic marketing planning.
• Conducted market data collection and analysis to support product planning for the Xiaoying Research Institute digital platform.
• Delivered internal staff training and supported the implementation of standardized management systems to improve operational efficiency.
• Enabled the company to become an official supplier for Alibaba Group through successful project delivery and strategic client support.
• Secured multiple high-value projects with key clients including Alipay, Xiangpiaopiao, and Ele.me.
• Ele.me Winter City Marketing Campaign (2019–2020): Generated 10+ million total impressions and 500,000+ social media reads.
• Xiangpiaopiao Spring Festival Marketing Campaign (2020–2021): Achieved 1.4+ million impressions through localized media placements and KOC influencer promotions.

Role Responsibilities Key Projects

• Liaised with clients to ensure seamless project execution and delivery of high-quality outcomes.
• Developed project proposals, execution plans, and post-event reports, ensuring clear strategy and performance evaluation.
• Coordinated across manufacturers, agencies, and clients to maintain alignment, timelines, and quality standards throughout project lifecycles.
• GAC Acura “Show the Difference” Campaign — Contributed to a campaign that received the IAI International Advertising Gold Award, Tiger Roar Award, and Jinwu Award.
• GAC Acura CDX SPORT HYBRID Test Drive Event (Xiamen) — Supported planning and on-site execution of a high-profile automotive experiential marketing event.
• Automotive Brand Activation Projects — Participated in large-scale promotional initiatives including the GAC Honda Roadshow, Dongfeng Honda Digital Showroom, and Venucia SUV Test Drive Events.

Role Responsibilities Key Achievements

• Led copywriting, media strategy development, and proposal creation for automotive brand marketing initiatives.
• Developed annual and quarterly marketing plans, supervised campaign execution, and ensured consistent and effective brand communication.
• Collaborated closely with clients to design tailored marketing strategies aligned with business objectives and market needs.
• Secured annual regional marketing projects for Zhengzhou Nissan (South Region) and Dongfeng Nissan (South China), strengthening long-term client partnerships.
• Organized and delivered multiple automotive marketing training camps and product launch events, enhancing brand visibility and dealer engagement.