Iris Chen
Auckland,AUK
Summary
Enterprise-focused sales and strategy leader with over ten years of experience driving end-user device and modern workplace strategies across Enterprise, Commercial, Government, and Healthcare sectors. Proven ability to build trusted executive relationships, align partner ecosystems, and translate business objectives into scalable technology and lifecycle strategies that deliver sustained growth and long-term customer value.
Overview
2026
2026
years of professional experience
Work History
Head of End User Devices
PB TECH
Auckland, Auckland
10.2024 - Current
- Spearhead PB Tech’s End User Devices strategy across Enterprise, Commercial, Government, and Healthcare sectors.
- Own strategic account planning and long-term device standardisation decisions for key enterprise customers.
- Manage relationships with top 300+ large customers (100–4,000 seats) to drive standardization and lifecycle planning.
- Delivered $4M revenue in H1 FY by leading structured enterprise device rollout and lifecycle programmes.
- Lead national device roadmap planning and regional engagement initiatives beyond Auckland.
- Facilitate vendor alignment and funding with major partners including HP, Dell, Lenovo, and Microsoft Surface.
- Promote value-added services such as trade-in programs, Autopilot/Intune deployment, and sustainability initiatives.
- Design and implement impactful customer events, Lunch & Learns, and executive briefings to enhance pipeline growth.
- Champion asset tagging, stock holding, and extended warranties to improve customer satisfaction.
Strategic Device Solutions Manager
PB TECH
Auckland, Auckland
2022 - 09.2024
- Directed strategic device programs for enterprise and large commercial customers.
- Established device standards, pricing frameworks, and lifecycle strategies to meet customer objectives.
- Facilitated collaboration among sales, product, services, vendors, and customers.
- Supported major RFPs and RFQs, enhancing win rates and securing long-term contracts.
BDM /Senior Commercial Account Manager
PB TECH
Auckland, Auckland
2015 - 2022
- Managed a diverse portfolio spanning SMB, enterprise, education, and government sectors.
- Drove sustained revenue growth through solution-based selling and effective relationship management.
- Cultivated long-term trust with key accounts by aligning technology solutions with business objectives.
- Recognized for exceptional market knowledge and consistent high performance.
Education
Diploma - Diploma in Business Management
NZMA
Auckland01-2009
Diploma - Diploma in Hospitality Management
NZMA
Auckland, NZ01-2008
Skills
- Device Lifecycle Management & Refresh Strategy
- Strategic Vendor & Ecosystem Alignment
- Enterprise Solution Design & Standardisation
- Customer Engagement & Experience Strategy
- Technical & Consultative Sales Leadership
- Strategic Relationship & Stakeholder Management
Accomplishments
Awards & Recognition
PB High Fire Commercial Award – Top Sales of the Year (2023)
PB High Fire Commercial Award – Account Management (2024)
HP Channel Sales Finalist (2023, 2024, 2025)
Women in ICT Awards – Finalist 2024
PB High Fire Commercial Award – Top Sales of the Year (2023)
PB High Fire Commercial Award – Account Management (2024)
HP Channel Sales Finalist (2023, 2024, 2025)
Women in ICT Awards – Finalist 2024
Custom Section 1
- BECA – National device development and lifecycle refresh ($3–4M annually)
- Rocket Lab – Device development, configuration management, and 11 meeting rooms
- ASB Bank – Strategic stakeholder and vendor engagement
Timeline
Head of End User Devices
PB TECH
10.2024 - Current
Strategic Device Solutions Manager
PB TECH
2022 - 09.2024
BDM /Senior Commercial Account Manager
PB TECH
2015 - 2022
Diploma - Diploma in Business Management
NZMA
Diploma - Diploma in Hospitality Management
NZMA