Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ISABELLE CAMERON

Wellington,New Zealand

Summary

Strategic and creative marketing leader with over five years’ experience delivering multi-channel campaigns, donor growth strategies, income generation initiatives, and CEO-led content across both non-profit and commercial sectors. Currently completing a remote Master’s degree in Consumer Psychology at the University of Auckland, with a research focus on how sustainable advertising drives revenue. Known for blending behavioural insight with high-performance execution and leadership. Proficient in coding and integration tools such as Make (formerly Integromat), Salesforce reporting automations, and HubSpot—enabling streamlined workflows and enhanced marketing efficiency.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Direct Marketing Specialist

Manaaki Tāngata | Victim Support
01.2023 - Current
  • Led national multi-channel fundraising and awareness campaigns, including Spring, Holiday, and Tax Appeals.
  • Managed an annual direct marketing budget of over $150,000, driving strong donor growth and retention.
  • Co-developed and implemented the high-impact “It’s NOT their fault” victim-blaming campaign, reaching over 2.5 million people across New Zealand and sparking national conversation on victim support and accountability.
  • Created full donor conversion journey for the campaign, including web, social, email, and telemarketing follow-up, resulting in a surge in donor acquisition and public engagement.
  • Produced integrated storytelling appeals (e.g., Sarah’s story), combining video, print, and digital to deepen donor connection.
  • Re-engaged lapsed regular givers with targeted email, direct mail, and SMS campaigns, including expired credit card workflows.
  • Developed telemarketing scripts and managed agency partnerships (e.g., Unity4) to convert one-time donors into regular givers.
  • Increased average email open rates to 30%–46% through strategic testing, segmentation, and content refinement.
  • Contributed to regional growth through stakeholder engagement events, including Z Energy Good in the Hood, supporting placement across 17+ locations and more than doubling regional income.
  • Manged regular giving, bequests and individual gifts.
  • Boosted sales with the implementation of data-driven direct marketing strategies.
  • Maximized ROI on marketing efforts, continually tracking campaign performance and adjusting tactics as needed.
  • Promoted and supported adoption and application of CRM system.
  • Drove website traffic, optimizing landing pages for better search engine visibility and user experience.
  • Utilized A/B testing methods to identify optimal campaign components leading to improved conversion rates.
  • Reduced marketing costs, identifying opportunities for automation and more efficient use of resources.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Created and distributed surveys for data collection and analysis.

SEO Segment Marketing Specialist

LexisNexis
01.2020 - 01.2023
  • Managed marketing budgets of up to $300,000 and contributed to a business unit with over $12 million in annual income.
  • Designed and executed SEO strategies to drive organic traffic and lead generation for legal and professional products.
  • Created high-performing landing pages, blogs, and web content optimised through tools like SEMrush and Screaming Frog.
  • Worked cross-functionally with sales, product, and dev teams to align messaging and improve customer experience.
  • Continued to freelance on marketing and website builds for internal departments.

Digital Advertising Specialist

Seddon Street Property Management
01.2018 - 01.2021
  • Designed and implemented digital campaigns across Google Ads and Facebook for rental portfolios.
  • Built a custom client portal, redesigned the website, and managed all digital listings.
  • Analysed campaign performance to inform ongoing lead generation strategies.

Freelance Web & Digital Consultant

Self-employed
01.2018 - 11.2020
  • Analyzed website performance metrics, identifying areas of improvement to optimize overall digital strategy effectiveness.
  • Increased customer engagement by designing responsive email marketing campaigns tailored to target audience segments.
  • Conducted targeted market research to inform strategic decisions around product development or messaging.
  • Managed multiple projects simultaneously, meeting deadlines while maintaining exceptional attention to detail in deliverables.
  • Spearheaded website redesigns that enhanced visual appeal and ease-of-navigation features while retaining critical branding elements.
  • Implemented innovative e-commerce solutions, streamlining online transactions and boosting company profitability.

Education

Master of Science (MSc) - Consumer Psychology

University of Auckland

Bachelor of Arts - Psychology (Marketing Major)

Massey University
Palmerston North, NZ

Skills

  • Content creation - copy writing
  • Budget & campaign ownership ($150K–$300K)
  • Donor journey and lifecycle strategy
  • Fundraising & appeal management
  • Sector-level income and performance reporting
  • Stakeholder engagement and cross-functional leadership
  • Agency/vendor management
  • Team building - reflective practice
  • Salesforce, HubSpot, Mailchimp, Google Analytics / GA4, Tag Manager
  • Coding and integration tools: Make (Integromat), Salesforce reporting automations
  • Adobe Photoshop
  • WordPress, Unbounce, HTML/CSS
  • UX research & behavioural design
  • CRM management

Certification

  • - Behavioural Economics
  • - Data Analytics
  • - Adobe Photoshop & Graphic Design

Timeline

Direct Marketing Specialist

Manaaki Tāngata | Victim Support
01.2023 - Current

SEO Segment Marketing Specialist

LexisNexis
01.2020 - 01.2023

Digital Advertising Specialist

Seddon Street Property Management
01.2018 - 01.2021

Freelance Web & Digital Consultant

Self-employed
01.2018 - 11.2020

Master of Science (MSc) - Consumer Psychology

University of Auckland

Bachelor of Arts - Psychology (Marketing Major)

Massey University

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ISABELLE CAMERON