Ivan Menshchikov
Auckland,NZ
Summary
Critical thinker with strong adaptability, excelling in both individual and team settings. Currently studying Bachelor of Business majoring in finance at Massey University, applying a financial lens to marketing, focusing on budget optimization, ROI analysis, and data-driven decisions. This ensures that campaigns boost brand visibility while aligning with financial goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Marketing Manager
SpiritsUp
04.2023 - 06.2023
- Launched a B2P department for a previously B2B-only company, resulting in 50% Instagram growth and a significant increase in online orders from regular customers over a three-month period.
- Secured a new client (a club in Vienna) through personal connections, contributing to a boost in sales.
- Managed and optimized social media accounts to enhance engagement and grow the online presence.
- Created and implemented content calendars aligned with marketing strategies.
- Monitored competitor activities to stay updated on industry trends and adjust social media tactics.
- Developed creative promotional ideas to increase engagement and sales through social media.
- Led rebranding campaigns and product launches on social media platforms.
- Coordinated marketing events to showcase product and service offerings via social channels.
- Analyzed social media metrics to track performance and refine future campaigns.
- Collaborated with management to ensure social media strategies supported overall business goals.
Social Media Marketing Manager
BodyFit
11.2022 - 03.2023
- Developed marketing strategies based on corporate objectives and market trends
- Coordinated marketing events for showcasing product and service offerings
- Supervised creation of marketing materials and collateral
- Designed content editorial calendar to plan marketing campaigns and integrate social media content
- Produced reports detailing performance metrics for each campaign
Retail Sales Assistant
United Colors Of Benetton
09.2019 - 12.2021
- Maintained clean, organized store environment for an inviting shopping experience for customers.
- Greeted customers and helped with product questions, selections, and purchases.
- Handled incoming phone calls professionally, addressing customer inquiries or directing them appropriately within the store.
- Built strong relationships with customers, resulting in repeat business and referrals.
Education
Bachelor of Business - Finance
Massey University
Auckland, NZ07.2026
Skills
- Marketing and Sales: Extensive experience developing and executing digital marketing campaigns across Facebook, Instagram, and LinkedIn Specialize in brand development, social media management, public relations, and partnership development to boost engagement and visibility, driving business growth
- Financial and Analytical Skills: Proven ability to manage marketing budgets, optimize costs, and track performance metrics to maximize profitability Experienced in data analysis and ROI tracking to enhance cost-effectiveness and inform financial decision-making
- Project Management: Led cross-functional teams, coordinated marketing events, and oversaw complex projects from inception to completion, ensuring they were delivered on time and within budget Skilled in market research, competitive analysis, and strategic business planning to align marketing efforts with broader business objectives
- Technical Expertise: Proficient in web development, including HTML, CSS, and JavaScript, with experience working on platforms like WordPress, Shopify, and Tilda Meta Certified Digital Marketing Associate, leveraging data-driven insights to optimize campaigns and improve cost-efficiency Skilled in SEO, Google Analytics, and various digital marketing tools
Certification
- Certified Digital Marketing Associate, Meta
- Private Equity and Venture Capital, Università Bocconi
- Academic Achievement Award (Highest GPA Across All MUC Programmes), Massey University College
- Certificate of Distinction (Management, Academic Excellence), Massey University
- TOEFL - 102 Score (Reading: 24, Listening: 26, Speaking: 25, Writing: 27)
- Goethe Certificate C1 (German Language)
Volunteer Experience
COVID-19 Volunteer, Kurgan, Russia (2020)
- Assisted elderly and vulnerable individuals during the COVID-19 lockdown by providing essential care and support.
- Purchased and delivered fresh groceries and other necessities to those unable to leave their homes, ensuring their well-being and safety.
- Addressed additional needs, offering comfort and practical help in challenging times.
Wirtschaftsuniversität Wien (Vienna University of Business and Economics), Changemaker Program (2023)
- Introduced children aged 7 to 12 to foundational business concepts and practical techniques, using real-life examples to illustrate enterprise operations.
- Led children in organizing production, managing financial calculations, and selling their products during a market day, fostering entrepreneurial skills.
Master of Ceremonies (MC), Massey University College Graduation (2024)
- Co-hosted the Massey University College graduation ceremony with two peers, presenting polls and awarding students.
- Received the award for the highest GPA (7.37) among all Massey University College programs at the end of the event.
- Delivered public speech to an audience of 200, showcasing excellent communication and leadership abilities.
Languages
Russian
Native or Bilingual
English
Full Professional
German
Full Professional
Spanish
Elementary
Timeline
Assistant Marketing Manager
SpiritsUp
04.2023 - 06.2023
Social Media Marketing Manager
BodyFit
11.2022 - 03.2023
Retail Sales Assistant
United Colors Of Benetton
09.2019 - 12.2021
Bachelor of Business - Finance
Massey University
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