IVANHA HEYNES
Auckland,AUK
Summary
Accomplished creative with over three years experience in marketing and events. Demonstrated a particular talent in leadership, which has moved her through the ranks quite quickly at her current place of employment. Focused, passionate and able to take the initiative, Ivanha is known to go above and beyond her role and always strives to make a real impact wherever she is.
Overview
3
3
years of professional experience
Work History
Marketing Executive
Hype & Dexter
, Ponsonby
06.2023 - Current
- Conducted market research to identify consumers
- Developed marketing strategies based on corporate objectives and market trends.
- Implemented creative advertising tactics across multiple platforms to maximise visibility.
- Planned and organised public relations and promotional events.
- Created content for various digital channels, including website, social media and email.
- Coordinated with design teams to create visuals that capture attention of target audience.
- Analysed customer feedback to improve the quality of products and services.
Marketing Coordinator
Hype & Dexter
06.2022 - 06.2023
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Recommended strategy changes to improve marketing tactics and strategies.
- Assisted in development and execution of content for websites, blogs, and social media platforms.
- Wrote, proofed and edited content in accordance with established brand guidelines.
- Collaborated with marketing manager to plan out campaign strategies, time tables and guidelines.
Intern
Hype & Dexter
03.2022 - 05.2022
- Wrote and proofread content for social media and email channels.
- Strategised and led the build of a new information architecture.
- Assisted with the coordination of company community events.
Events Assistant
Create Agency
01.2021 - 01.2022
- Planned and completed group projects, working smoothly with others.
- Organised post-event evaluations to assess customer satisfaction levels.
- Developed event concepts and ideas to meet customer objectives.
- Created program activities, agendas and budgets based on client requirements.
- Coordinated volunteers for onsite assistance during events such as registration and setup and breakdown activities.
Education
BBUS, majoring in marketing and minoring in event management -
Auckland University of Technology
12.2022
Graduated -
The Actors Programme
12.2017
NCEA level 3 excellence endorsed -
Botany Downs Secondary College
12.2016
Skills
- Copywriting and Proofreading
- Marketing Strategy
- Community Engagement
- Event Strategy and Execution
- Social Media Management
- Email Marketing
- Workshop Facilitation
- PR Managment
Accomplishments
- 2023 Hype & Dexter annual Culture Warrior Award. Awarded annually to an individual who goes above and beyond to create a better culture and bring about social about change in their workplace.
- 2022 Hype & Dexter Annual Values Award. Awarded annually to an individual who consistently displays the company values that promote diversity in the way one thinks and behaves in the workplace.
- 2020 & 2021 Fletcher Building Education Fund Scholarship. Awarded for tertiary study upon maintaining an A-grade average across all areas of tertiary study.
Languages
English
Native/ Bilingual
Afrikaans
Limited
References
Samantha Fernandez
Director - Create Agency
sam@createagency.nz
Timeline
Marketing Executive
Hype & Dexter
06.2023 - Current
Marketing Coordinator
Hype & Dexter
06.2022 - 06.2023
Intern
Hype & Dexter
03.2022 - 05.2022
Events Assistant
Create Agency
01.2021 - 01.2022
BBUS, majoring in marketing and minoring in event management -
Auckland University of Technology
Graduated -
The Actors Programme
NCEA level 3 excellence endorsed -
Botany Downs Secondary College
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