J-von Aki

Content

• Identifying content opportunities in collaboration with wider teams and student groups
• Upholding brand guidelines in the content gathering process
• CMS editing to optimize written, imagery and video content on website
• Creating engaging copy used across our social media channels and website.

Social media

• Managing the institute social media channels and leading content creation and posting schedules
• Capturing quality static imagery relevant for social media use
• Utilizing our content pillars framework for all social content pieces
• Tracking trends in social media and industry to create new material
• Managing comments, messages and inquiries across our social media channels.

Photography and videography

• Photographing imagery for various print and digital promotions
• Post production editing for photos using Adobe Lightroom Classic and DaVinci Resolve for video
• Lead the pre-planning of content captures including camera shoot locations and talent release processes with key subjects
• Lead and support in video scripting.

Communications

• Administering the student communications platform and lead the crafting of communications for posts
• Identifying appropriate channels to target current students in our communications
• Delivering visual online and print based assets for current students and wider business teams
• Supporting the engagement functions to ensure relevant communications reaches current students and campus teams.

• Led promotions for product and seasonal ranges
• Created digital and promotional assets using adobe suite applications
• Fostered relationships to maintain existing client base, while developing new client relationships
• Data entry and delivered monthly sales reports across product ranges.