JACOB WILLIAMS

• Responsible for a large portfolio of clients across AUNZ and the digital product delivered by MBM through strategic council with a focus on clients’ business objectives. Lead digital and communications strategy, platform, data, technology and infrastructure recommendations, and solve challenges above and beyond client briefs. Responsible to future-proof MBM clients as they progress their digital marketing and data capabilities, and to manage a team of Digital Managers and Associates across the planning, activation management and reporting of digital media campaigns.
• Leading consult to the wider agency on digital performance strategy, best use of data, AI, automation, tech, programming/scripting.
• Currently involved as digital & technology lead in pitching for new business.

Client lead and digital strategy lead on OMD NZ's two largest clients:

• 1x year for The Warehouse Group
• 1x year for McDonald's New Zealand, and consult to Australia

Together is a start-up that fast-tracked into what is now an award winning, marketing leading data/tech/media consultancy. I took an 'undefined' role there from day 1 when there were 3 employees, and left just over three years later when we were approaching 30 employees and had just won agency of the year. The value gained from this time in my career is unique and vast, however getting to learn about building a highly successful start-up first hard from some of the smartest people I've every met has paid off immeasurably.