Jacqui Ellis
Auckland,United States
Summary
Results-driven and ambitious, I have combined my passion for brand innovation with strengths in relationship management and communication to implement brand strategies across B2B & B2C brands in America and Oceania. Thriving in fast-paced environments, my previous roles have honed my skills as a trainer and presenter, leading regional teams to success and managing high-revenue stakeholders. As part of a growing company, I have sharpened my skills across all elements of the marketing mix, including product development, campaign management, event planning and implementation. I am confident in reporting and briefing stakeholders and suppliers from design through to production, with experience managing regional budgets and strategic planning in new and existing markets.
Overview
9
9
years of professional experience
Work History
North American Brand Manager
SHOTT Beverages
07.2022 - Current
- Implemented strategic marketing plans, to grow revenue in a new international market for the business.
- Increased brand recognition by executing targeted marketing campaigns on a distributor (B2B) and customer (B2C) level.
- Organized and delivered training on our brands, including onboarding distributors and their staff on our products, tools and go to market strategies.
- Developed presentations, kitted assets and resources for our internal and external sales network.
- Consulted with product development teams, launching products that acknowledged consumer needs and market trends.
- Developed strategic partnerships with corporate customers and distributors, managing relationships across hospitality, quick-service, convenience and retail segments.
- Ensured our brand principles and guidlines were adhered to in a period of rapid growth, making sure our brand was consistent on a global level.
- planned and coordinated trade shows, showcasing our products and networking with industry professionals to expand business relationships.
- Wrote and distributed press releases to increase brand visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Oceania Brand Manager
SHOTT Beverages
08.2021 - 07.2022
- Worked with a regional team to grow B2B and B2C brands across FMCG, e-commerce & hospitality segments.
- Managed multi-country budgets, ensuring efficient allocation of resources for maximum return on investment through marketing initiatives.
- Worked with internal & external design services, videographers, advertisers and merchandising vendors to grow our brands.
- Developed and executed targeted marketing campaigns direct to consumers & our distributor networks through a range of physical and digital assets.
- Monitored market trends, keeping up to date with emerging trends and customer sentiment for quick adaptation of our marketing mix.
- Aligned internal and external teams on brand guidelines, ensuring consistent representation of our brands across all departments and touchpoints.
- Coordinated trade shows at a B2B & B2C level, showcasing and selling our products while networking with industry professionals.
- Prepared of marketing copy, over-seeing imagery, videos, emails, and other forms of internal & external communication.
- Presented and reported to senior leadership, demonstrating progress towards key objectives, securing support for new and existing marketing initiatives.
Cabin Crew Member
Air New Zealand
10.2016 - 07.2020
Store Manager
Sunglass Hut
05.2015 - 09.2016
Education
Bachelor of Business - Marketing & Communication
Massey University
Auckland, NZ07.2021
Skills
- Marketing Strategy Development
- Project Management
- Strong written and verbal communication skills
- Training and Onboarding
- B2B Marketing
- Customer Relationship Management (CRM)
- Copywriting, Editing & Proofing
- Implementing & managing marketing campaigns
- Promotional & corporate event management
- Product positioning
- Campaign Development
Timeline
North American Brand Manager
SHOTT Beverages
07.2022 - Current
Oceania Brand Manager
SHOTT Beverages
08.2021 - 07.2022
Cabin Crew Member
Air New Zealand
10.2016 - 07.2020
Store Manager
Sunglass Hut
05.2015 - 09.2016
Bachelor of Business - Marketing & Communication
Massey University
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