Jamie Keen

• Responsible for the national marketing strategy for the Pizza Hut brand in New Zealand, Including end to end campaign management, brand planning and brand repositioning, calendar planning, pricing, NPD, communications, budget management and media strategy
• Influenced stakeholders at all levels from the global leadership team to local franchisees
• Manage digital marketing and ecommerce for the Pizza Hut Brand
• Manage the Pizza Hut marketing team with one direct report and multiple stakeholders

Achievements

• Built an insight driven Brand Strategy for Pizza Hut, driving brand relevance with New Zealanders while increasing market share
• Led Pizza Hut to beat their biggest weekly sales record multiple times as well as grow the top line sales of the business 70% in three years
• Won multiple awards within YUM for best sales in the Asia region as well as most distinctive communications
• A nominee for Marketing Team of the Year in 2022

• Lead a wide range of strategic projects for iconic brands around the world
• End to end project management including devising the proposal, leading and implementation of strategic presentations to business leaders with a tactical step by step game plan
• Build relationships with key figures at the highest level of the business so I could lead and influence strategic discussions
• Lead all research analysis, from qualitative research moderation to the creation of bespoke quantitative studies designed to resolve complex business challenges

Achievements:

• Successfully led over 35 projects globally for Fortune 500 companies over a period of 3 years, with topics ranging from full brand repositioning, digital transformation, value strategy, food innovation workshops and people motivation strategies
• Created a new global study to analyse the digital consumer decision journey and find the key points of friction that they need to solve in order to create the most seamless buying process for consumers

• Gain a trusted strategic partnership with franchisees across Europe including key markets of Portugal, Spain, Romania, and Ireland
• Lead marketing strategist for the 92 stores in the Express channel across Europe by consulting on all aspects of the brand including positioning, pricing, communication and menu

Achievements:

• Rolled out and implemented the Repeatable Model for Profitable Growth, consulting with markets to ensure that they have the right value strategies in place to profitably maximise their transactions in all channels

• National Campaign Strategy for Pizza Hut Delivery by developing and implementing calendar creation, innovation, deal selection, media buying and pricing for all national campaigns ensuring excellent execution across the 450 store estate
• Lead the marketing for the UK Express estate

Achievements:

• Led Express to consistent positive Same Store Sales Growth while also turning around a transaction decline of -8% to 3.5% growth

• End to end ownership of consumer and trade events including the strategic selection and planning of events, creation of all Point of Sale and collateral, organising and managing staff while remaining within budget constraints
• Managing the social media strategies including the planning and creation of all-the-to day content

Achievements:

• Increased Facebook audience by 27% in the last quarter and engagement by 500%

• Assisting in the brand management of the market leading Sealord ambient range which included the development of brand and pricing strategies as well as key launches