Effective and growth-oriented sales and marketing executive with 15 years of FMCG experience, mainly working within Fortune 500 companies and most recently founded and scaled a multi-million dollar beverage start up from scratch.
Overview
15
15
years of professional experience
Work History
National Distribution Partner Manager
Red Bull
General Manager / Founder
Plant Projects
2019.05 - Current
Founded the business from scratch and raised over $1M in capital to scale the brand & company.
Fostered the growth of the company to reach $8M+ Revenue across 4 markets (including 3 export markets).
Wore many hats across multiple functions as part of a start up of: Marketing, Sales, Operations and Finance.
Maintained P&L and shouldered corporate fiscal responsibility from a loss leading business through to profitability.
Built and managed a team of 7 employees.
Senior Key Account Manager
Samsung
2018.10 - 2019.10
Managed the largest Key Account in New Zealand business with a revenue base of $120M USD.
Full P & L responsibility for the account across all levers of Sales & Marketing programmes.
Achieved 8% revenue growth in a flat to low growth account.
Key Account Manager
Pernod Ricard New Zealand
2017.05 - 2018.10
Managed National Distribution partners (Distributors for Pernod Ricard) route to market for On Premise & Independent stores.
Created sales forecasts to target daily, monthly and yearly objectives across hundreds of sku's across the wine and spirits portfolio's.
Achieved 6% Sales growth ahead of 2% total business sales growth.
National Distribution Partner Manager
Red Bull
2014.03 - 2016.06
Managed all national Distribution partners (Distributors) for Red Bull to service the route, on premise and independent stores across the country.
Managed a complex supply chain, forecasted and had full P & L responsibility for this channel.
Responsible for $22M of revenue sales and achieved a channel growth of 17% in t final year of responsibility.
Category Insights Manager
L'Oreal
2009.10 - 2014.03
Joined L'Oreal as a marketing graduate as part of their Management Trainee Program.
Held multiple positions across Marketing & Sales, including: Assistant brand manager, Key Account Assistant, Key Account Analyst and finally Category Manager.
Education
Bachelor of Arts - Politics & Classics
University of Otago
Dunedin, NZ
04.2010
Bachelor of Commerce - Marketing
University of Otago
Dunedin, NZ
04.2010
Post Graduate Diploma - Marketing
University of Otago
Dunedin, NZ
04.2010
Skills
Entrepreneurialism
Problem Solving
Sales & Marketing focus
Leadership
Data Driven
Timeline
General Manager / Founder
Plant Projects
2019.05 - Current
Senior Key Account Manager
Samsung
2018.10 - 2019.10
Key Account Manager
Pernod Ricard New Zealand
2017.05 - 2018.10
National Distribution Partner Manager
Red Bull
2014.03 - 2016.06
Category Insights Manager
L'Oreal
2009.10 - 2014.03
National Distribution Partner Manager
Red Bull
Bachelor of Arts - Politics & Classics
University of Otago
Bachelor of Commerce - Marketing
University of Otago
Post Graduate Diploma - Marketing
University of Otago
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