Effective and growth-oriented sales and marketing executive with 15 years of FMCG experience, mainly working within Fortune 500 companies and most recently founded and scaled a multi-million dollar beverage start up from scratch.
Overview
15
15
years of professional experience
Work History
National Distribution Partner Manager
Red Bull
General Manager / Founder
Plant Projects
05.2019 - Current
Founded the business from scratch and raised over $1M in capital to scale the brand & company.
Fostered the growth of the company to reach $8M+ Revenue across 4 markets (including 3 export markets).
Wore many hats across multiple functions as part of a start up of: Marketing, Sales, Operations and Finance.
Maintained P&L and shouldered corporate fiscal responsibility from a loss leading business through to profitability.
Built and managed a team of 7 employees.
Senior Key Account Manager
Samsung
10.2018 - 10.2019
Managed the largest Key Account in New Zealand business with a revenue base of $120M USD.
Full P & L responsibility for the account across all levers of Sales & Marketing programmes.
Achieved 8% revenue growth in a flat to low growth account.
Key Account Manager
Pernod Ricard New Zealand
05.2017 - 10.2018
Managed National Distribution partners (Distributors for Pernod Ricard) route to market for On Premise & Independent stores.
Created sales forecasts to target daily, monthly and yearly objectives across hundreds of sku's across the wine and spirits portfolio's.
Achieved 6% Sales growth ahead of 2% total business sales growth.
National Distribution Partner Manager
Red Bull
03.2014 - 06.2016
Managed all national Distribution partners (Distributors) for Red Bull to service the route, on premise and independent stores across the country.
Managed a complex supply chain, forecasted and had full P & L responsibility for this channel.
Responsible for $22M of revenue sales and achieved a channel growth of 17% in t final year of responsibility.
Category Insights Manager
L'Oreal
10.2009 - 03.2014
Joined L'Oreal as a marketing graduate as part of their Management Trainee Program.
Held multiple positions across Marketing & Sales, including: Assistant brand manager, Key Account Assistant, Key Account Analyst and finally Category Manager.