Jason Croad
Mount Maunganui,BOP
Summary
Dynamic leader with a proven track record at Avalanche Coffee NZ, adept in business development and strategic planning. Excelled in building sales teams and key account management, achieving significant growth. Skilled in negotiations and team leadership, consistently exceeding sales targets through innovative strategies and effective customer service.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Business Development Manager
Avalanche Coffee NZ
06.2018 - Current
- Managed accounts to retain existing relationships and grow share of business.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Responsible for New Zealand / Australia new customers .
- Key Account Management for National and International Multi Nationals
Area Sales Manager
General Mills USA / Australia
06.2016 - 05.2018
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Area Foodservice Manager
Goodman Fielder NZ
03.2013 - 04.2016
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Developed and maintained relationships with customers and suppliers through account development.
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing sales merchandisers to maximize team agility and performance.
- Manage Mutli National Foodservice Accounts such as hotels and suppliers
District Sales Manager
George Weston Foods
02.2008 - 01.2011
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Manage a team of Territory Managers and Contractors .
- Manager National Banners
General Manager of Operations
Roscos Meat Company
02.2006 - 01.2008
- Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals.
- Established standard operating procedures that enhanced employee performance.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
Education
No Degree - General Manager Liquor Certificate
Tauranga City Council
TCC 07-2024
Business - Business And Marketing
University of Waikato
Hamilton, NZ02-2012
No Degree - Passed 6 Subjects in School Certificate
St Pauls Collegiate School
Hamilton 12-1985
Skills
- Team Leadership
- Business development and planning
- Customer Service
- Negotiations
- Building Sales Teams
- Export and Logistics Knowledge
- Key Account Management
- CRM SofSoftware
Certification
Business and Management
Marketing and Sales
Leadership Management
Employment Law
Languages
Spanish
Elementary
Timeline
Business Development Manager
Avalanche Coffee NZ
06.2018 - Current
Area Sales Manager
General Mills USA / Australia
06.2016 - 05.2018
Area Foodservice Manager
Goodman Fielder NZ
03.2013 - 04.2016
District Sales Manager
George Weston Foods
02.2008 - 01.2011
General Manager of Operations
Roscos Meat Company
02.2006 - 01.2008
Business and Management
Marketing and Sales
Leadership Management
Employment Law
No Degree - General Manager Liquor Certificate
Tauranga City Council
Business - Business And Marketing
University of Waikato
No Degree - Passed 6 Subjects in School Certificate
St Pauls Collegiate School
Similar Profiles
Juanita O'BrayJuanita O'Bray
Senior Service & Sales Co-ordinator at UCC Coffee Company NZ LtdSenior Service & Sales Co-ordinator at UCC Coffee Company NZ Ltd
Tucker PoolmanTucker Poolman
Professional Athlete at Colorado AvalancheProfessional Athlete at Colorado Avalanche
Claire BirkelandClaire Birkeland
Lift Attendant at Avalanche XpressLift Attendant at Avalanche Xpress