Summary
Overview
Work History
Skills
Certification
Other Roles
References
Timeline
Generic

Jason Hoffmann

Wellington,New Zealand

Summary

Self-motivated and results-driven Business Development Manager with a proven track record in technology sales, strategic partnerships, and consultative selling. Known for building strong client relationships, resolving complex challenges, and consistently exceeding revenue targets. With a natural ability to build large account portfolios and a passion for digital transformation, I bring energy, adaptability, and a strong work ethic to every opportunity. I firmly believe in the philosophy that hard work leads to greater accomplishments.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Business Development Manager

Ricoh
Wellington, New Zealand
07.2024 - Current
  • Successfully acquired new business and drove revenue growth through strategic outreach, consultative selling, and tailored solution development.
  • Led end-to-end sales processes, identifying whitespace opportunities, and converting leads into long-term clients.
  • Applied Ricoh’s RISE methodology to deliver business-focused conversations, and present integrated digital solutions.
  • Built and maintained strong relationships with executive and senior stakeholders, fostering trust and long-term partnerships.
  • Created and delivered compelling proposals, coordinated product demonstrations, and led contract negotiations to secure high-value deals.
  • Worked with the Solutions team to provide expert insights into Microsoft 365 security and workflow automation, aligning solutions with client needs.
  • Maintained deep knowledge of industry trends and competitor activity to position Ricoh as an innovative, trusted partner.
  • Sold the full Ricoh suite, including printers, meeting room technology, Microsoft 365, and AI-powered services.
  • Developed targeted sales strategies to drive adoption across multiple sectors, including construction, legal, healthcare, and education.
  • Created unique value propositions to enhance commercial sector engagement, and improve conversion rates.
  • Delivered consultative sales experiences by aligning customer needs with hardware, software, and cloud-based solutions.
  • Facilitated solution workshops and demos to showcase the value of Ricoh’s integrated technologies.
  • Maintained high activity levels, generating leads through cold outreach, and building a portfolio of nearly 400 customers.
  • Leveraged cross-selling opportunities to maximise client value, and support digital transformation initiatives.
  • Conducted market research and competitor analysis to identify whitespace opportunities, and refine sales strategies.
  • Tracked performance using KPIs tied to product adoption, customer activity, and revenue growth.
  • Led solution scoping and contract negotiations for Microsoft 365, MIcrosfot Teams Rooms, Print environments, and Workflow & Automation, ensuring clarity and alignment.

Account Manager

Go Media
Wellington, New Zealand
02.2024 - 07.2024
  • Managed and grew a portfolio of direct clients across the Greater Wellington region, with occasional national coverage.
  • Consistently achieved monthly sales targets of $110K+, delivering tailored media solutions to increase client ROI, and market share.
  • Developed and executed integrated campaigns in collaboration with NZME, aligning with client briefs and business objectives.
  • Expanded Go Media’s presence among independent digital agencies, introducing programmatic DOOH (pDOOH) solutions to new markets.
  • Proactively sourced new business through cold outreach, networking events, and market research, contributing to pipeline growth.
  • Delivered creative, data-informed media strategies to help clients stand out in a competitive advertising landscape.
  • Supported operational execution by coordinating with internal teams on contracts, artwork, and campaign delivery.
  • Maintained strong relationships with clients and providers to ensure Go Media was the strongest OOH advertising distributor.
  • Managed client accounts, ensuring effective communication and satisfaction.

Channel Manager – Health, SME & IT Partners

Computer Concepts Ltd
Wellington, New Zealand
11.2022 - 12.2023
  • Spearheaded the launch and growth of the Channel team, driving new business acquisition and revenue retention across key verticals.
  • Leveraged prior success in Leaven to influence strategy and execution, collaborating with AWS and Microsoft to scale partner-led initiatives.
  • Managed three core accounts within Spark Business Group: Spark Health Sales, SME, and Strategic IT Partners, contributing to a targeted $15M NZD acquisition goal.
  • Secured ~$6M in new business within five months, with an additional $3M in pipeline when handed over, achieving 60% of FY24 target pre-departure.
  • Retained major health sector clients through successful re-signs and RFP wins, including ACC, Te Whatu Ora, Plunket, and Barnardos.
  • Led strategic responses to RFPs and statements of work, ensuring clarity and alignment with customer expectations.
  • Initiated and managed inbound business requests, while proactively generating a pipeline through outbound engagement and cold calling.
  • Delivered market insights and performance reporting to guide sales strategy and partner alignment.
  • Formulated and executed comprehensive channel strategies for enhanced market penetration, new customer segment reach, and revenue optimisation.
  • Played a key role in enhancing CCL’s go-to-market presence in healthcare through targeted engagement and solution positioning.
  • Managed and nurtured relationships with distributors, resellers, and strategic alliances.
  • Onboarded new partners, fostered collaboration, and ensured partners had the necessary resources to effectively represent CCL and Spark Health's products and services.
  • Successfully rebuilt the relationship between Spark Health and CCL by showcasing the value proposition of CCL.
  • Negotiated contracts, including RFP responses, Statements of Work, and Service Schedules.
  • Collaborated with the Solutions team to ensure clarity of roles and responsibilities, ensuring customers understood the services they were receiving.

Capacity & Capability Coordinator

Leaven Ltd (Business unit of Computer Concepts Limited)
, New Zealand
02.2021 - 11.2022
  • Led national-scale growth for Computer Concepts Limited's Cloud Transformation Business unit, by introducing a key functionality that enhanced operational efficiency and deleviry capability.
  • Collaborated with leadership to coordinate capacity and capability, optimising resource utilisation for successful execution.
  • Expanded role to cover entire business, demonstrating adaptability in navigating new processes.
  • Initiated discussions with executive team to drive change, implementing improvements through staff training and development.
  • Built strong relationships in customer meetings, enhancing Leaven's external contracting presence and generating additional revenue streams.
  • Managed multiple customers and stakeholders, contributing to overall business growth.
  • Conducted capacity management by developing profiles of resource demands and aligning supply with strategic objectives.
  • Oversaw recruitment processes to attract top talent, ensuring optimal performance across the organisation.
  • Initiated and led conversations with executive leadership to drive organisational improvements, fostering a culture of continuous development.

Skills

  • Business acumen
  • Enterprise account management
  • SMB account management
  • Effective and persuasive communication
  • Cross-functional collaboration
  • Business development
  • Customer engagement
  • Technology solution selling
  • Problem solving
  • Agile project management
  • Commercial negotiation
  • Executive stakeholder management
  • Consultative sales approach
  • Self-driven and results-oriented
  • Sales strategy execution
  • Digital transformation advocacy
  • CRM and pipeline management
  • Strategic partnership development
  • Competitive intelligence
  • Team leadership
  • Revenue growth strategy
  • Channel development

Certification

  • Agile fundamentals
  • Amazon Web Services fundamentals
  • Azure Cloud fundamentals

Other Roles

  • Security Team Lead – Te Awakairangi Health Network (contract)
  • Learning and Development Coordinator – KiwiRail
  • Human Resources Coordinator – Pacific Radiology (contract)
  • Laptop Sales Technician – The Laptop Company

References

References available upon request.

Timeline

Business Development Manager

Ricoh
07.2024 - Current

Account Manager

Go Media
02.2024 - 07.2024

Channel Manager – Health, SME & IT Partners

Computer Concepts Ltd
11.2022 - 12.2023

Capacity & Capability Coordinator

Leaven Ltd (Business unit of Computer Concepts Limited)
02.2021 - 11.2022

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Jason Hoffmann