Jason Lock
Melbourne,Hawthorn
Summary
Dynamic management professional with a proven track record in developing, marketing, and selling products and services in competitive business environments. Expertise in driving sales through strategic marketing initiatives, tactical sales approaches, and effective key account management. Results-oriented with extensive experience in crafting and executing strategic plans that align with organizational goals and foster revenue growth. Recognized for exceptional communication skills and a collaborative spirit, consistently achieving results through adaptability and strong customer relationship-building capabilities.
Overview
37
37
years of professional experience
Work History
Sales Marketing Manager
Fully Equipped Ltd
04.2024 - Current
- Relocated to New Zealand
- Sales Management of Remote Team
- Shows and Events
- Project Management
- Vehicle Sourcing
- Co-ordination of Special Build Projects
- Sales Management of Vehicle Importes, Distributors, Dealers and resellers
- International Sourcing
Technical Trainer
Land Rover Experience
06.2017 - 04.2024
- Driver training sessions for new Land Rover vehicles, ensuring dealer staff and new owners were well-equipped with product knowledge.
- Executed vehicle launches for media and dealer staff, enhancing brand visibility and engagement.
- Managed shows and field days, including setup and operation of specialized interactive equipment to demonstrate vehicle capabilities.
Business Owner- Various Times
Jason Lock Automotive
01.2000 - 04.2024
- Founded Jason Lock Automotive, providing consulting services to the Automotive and Outdoor Industries.
- Specialized in marketing, PR, sales, and product development, enhancing client engagement and brand visibility.
- Developed tailored training programs and content production strategies, fostering skill development across various levels.
HULK 4x4 Product Manager
CoolDrive Auto Parts
05.2022 - 10.2022
- Developed and executed a greenfield exhibition to showcase Cooldrive's offerings to the 4WD market.
- Designed interactive displays that engaged attendees and highlighted product features effectively.
- Collaborated with cross-functional teams to ensure a cohesive presentation and successful event execution.
Committee Member - Club Member
Cross Country Jeep Club (Multivehicle 4wd Club)
06.1993 - 07.2022
- Company Overview: the longest-established multi-vehicle four-wheel drive club in Australia
- Actively participated as a Committee Member for the Cross Country Jeep Club.
- Led various off-road trips, ensuring safety and enjoyment for all participants.
- Conducted driver training sessions to enhance members' skills and confidence in four-wheel driving.
- Served as a delegate to Four Wheel Drive Victoria, representing club interests and fostering community engagement.
- The longest-established multi-vehicle four-wheel drive club in Australia
Network Manager
Opposite Lock
10.2019 - 09.2021
- Collaborated with the Senior Management Team to develop effective network strategies and franchise management.
- Oversaw the entire store acquisition and development process, ensuring seamless alignment from business case to product training.
- Led the Dealer Council to improve communication and operational efficiency across franchises.
- Introduced the World Manager Portal for enhanced store training, development, and compliance.
Sales and Marketing Manager
Uneek 4x4 Pty Ltd
02.2016 - 01.2017
- Managed sales and marketing strategies for Uneek 4x4, enhancing brand visibility in the 4x4 equipment market.
- Facilitated the sale of business and parent company to an investment company.
- Collaborated with Barden Fabrications to ensure products met ISO and Australian Standards.
- Developed product range communications, facilitating customer inquiries and product development.
Network Territory Manager
TJM Products Pty Ltd
01.2013 - 11.2015
- Managed relationships with over 60 distributors across Victoria, NSW, Tasmania, and WA.
- Led training and development initiatives for independent distributors and staff, enhancing engagement and performance.
- Organized trade shows to promote products and strengthen distributor networks.
- Spearheaded the rollout of the World Manager program, focusing on distributor recruitment and site selection.
Sales Engineer - Heavy Duty Towing
TriMas Corporation - Hayman Reese
08.2010 - 12.2012
- Developed and launched 5th Wheel and Gooseneck Towing Systems tailored to Australian regulations.
- Created a modular truck towbar system to enhance versatility and functionality.
- Conducted comprehensive training sessions across all product ranges, ensuring knowledge transfer at all levels.
Proprietor
Hummer Wedding Cars
08.2009 - 05.2012
- Operated Hummer Wedding Cars, specializing in luxury transportation for weddings, formals, and special occasions.
- Expanded business offerings to include winery tours and formal events, enhancing customer experience.
- Developed effective marketing strategies and lead generation tactics in a competitive marketplace.
- Showcased the business at expos and national events, increasing brand visibility and engagement.
Board Member - Marketing & PR
Four Wheel Drive Victoria
07.2009 - 08.2010
- Served as a Volunteer Board Member focusing on Marketing & PR initiatives.
- Collaborated with club members to enhance communication and engagement strategies.
- Contributed articles and insights to the club magazine, promoting community awareness.
- Participated in a working party addressing Vehicle Suspension and Tyre Laws to advocate for safety standards.
Product Manager
4H- The 4WD Shop
05.2009 - 12.2009
- Developed and sourced innovative products for the 4x4 and Suspension Market, including Airbag Suspension systems.
- Enhanced eBay and eCommerce listings to drive sales across Australasia.
- Managed warranty processes and customer service to ensure high levels of customer satisfaction.
Sales & Marketing Manager
APV Products
10.2008 - 05.2009
- Spearheaded the development of Bull Bars, optimizing production processes with minimal changes to existing automated cells.
- Managed projects from development to market for Toyota Australia, ensuring timely delivery and quality standards.
- Designed tailored vehicle solutions for mining and commercial applications, enhancing APV's product offerings.
- Established APV as a recognized aftermarket supplier through strategic partnerships and industry engagement.
Product Manager
Fulcrum Suspensions
04.2007 - 10.2008
- Managed the performance and 4WD product categories to maximize market potential in Australia.
- Established the Victorian Branch and Distribution, enhancing regional presence.
- Conducted technical and product training for up to 400 individuals, ensuring product knowledge.
- Developed a Private Brand Suspension for Walkinshaw/HSV, expanding product offerings.
Business Development Manager
Ateco Equipment
01.2004 - 01.2007
- Working with four distinct product categories (Ridepro 4X4 suspension, Warn recreational winches, Warn industrial winches and Oasis Rooftop tents), to ensure clients across Australia; Ateco's product range across these categories, to the optimal financial benefit of both Ateco and its clients.
- Expanded Australian Ridepro Dealer Network from 10 outlets to over 100 outlets.
- Established reputation of Ridepro as one of the World's best 4x4 Suspension Systems.
- Successfully combated Asian Import Winches with Warn Initiatives.
- Co-ordinated three National 4x4 Show Product Range Showcases.
- Dealer Training through trips and competitions.
Sales manager
Procomp 4x4
01.2003 - 01.2004
- Start up 4x4 and Tyre Importer
- Establish Retail Store
- Develop Distribution Network
- Represent Manufacturer at SEMA Show Las Vegas
Sales Representative
Pedders Suspension
01.2001 - 01.2003
- Trade representative for Six stores, mixture of company owned and franchised.
Store Manager
Brakes Plus
01.1999 - 01.2000
- Manage Franchised Mechanical Repair Site
Sales
Opposite Lock - Melbourne
01.1995 - 01.1999
- 4wd Equipment Sales & Fitting
Timber Manager
Drewers Truss & Frame
01.1992 - 01.1994
Retail Sales
McEwans Hardware
01.1989 - 01.1992
- Weekend Sales
Education
VCE(HSC) -
Camberwell Grammar School
01.1991
Associate Diploma of Business - Sales & Marketing
Holmesglen
01.1995
Associate Diploma of Business - Accounting
Holmesglen
01.1994
Skills
- Quality management systems
- Strategic workflow optimization
- Franchise management
- Published articles
- TJM fitting video production
- Automotive expertise
- Client relationship development
- Financial analysis
- Team management
- Strategic marketing planning
- Experienced in database management using Microsoft Access
- Excel proficiency
- Experienced with Microsoft Office applications
- Experienced in creating PowerPoint presentations
- Skilled in formatting and editing with Microsoft Word
- Building industry connections
- Market analysis and research
Timeline
Sales Marketing Manager
Fully Equipped Ltd
04.2024 - Current
HULK 4x4 Product Manager
CoolDrive Auto Parts
05.2022 - 10.2022
Network Manager
Opposite Lock
10.2019 - 09.2021
Technical Trainer
Land Rover Experience
06.2017 - 04.2024
Sales and Marketing Manager
Uneek 4x4 Pty Ltd
02.2016 - 01.2017
Network Territory Manager
TJM Products Pty Ltd
01.2013 - 11.2015
Sales Engineer - Heavy Duty Towing
TriMas Corporation - Hayman Reese
08.2010 - 12.2012
Proprietor
Hummer Wedding Cars
08.2009 - 05.2012
Board Member - Marketing & PR
Four Wheel Drive Victoria
07.2009 - 08.2010
Product Manager
4H- The 4WD Shop
05.2009 - 12.2009
Sales & Marketing Manager
APV Products
10.2008 - 05.2009
Product Manager
Fulcrum Suspensions
04.2007 - 10.2008
Business Development Manager
Ateco Equipment
01.2004 - 01.2007
Sales manager
Procomp 4x4
01.2003 - 01.2004
Sales Representative
Pedders Suspension
01.2001 - 01.2003
Business Owner- Various Times
Jason Lock Automotive
01.2000 - 04.2024
Store Manager
Brakes Plus
01.1999 - 01.2000
Sales
Opposite Lock - Melbourne
01.1995 - 01.1999
Committee Member - Club Member
Cross Country Jeep Club (Multivehicle 4wd Club)
06.1993 - 07.2022
Timber Manager
Drewers Truss & Frame
01.1992 - 01.1994
Retail Sales
McEwans Hardware
01.1989 - 01.1992
Associate Diploma of Business - Sales & Marketing
Holmesglen
Associate Diploma of Business - Accounting
Holmesglen
VCE(HSC) -
Camberwell Grammar School
Personal Information
Title: Sales & Marketing Manager
Publications
TJM Fitting Video
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