Jaspal Singh (Jass) Sidhu
Wiri,AUK
Summary
Personal profile: An experienced and Strategic-thinking individual passionate in turning low-performing organizations into top revenue producers. Proactive Senior leader with strong background in financial analysis, budgeting and forecasting. Develops and implements revenue generation plans and delivers strategic financial advice. I am a quick study and would like to be in an environment that embraces and encourages personal development, has a strong culture of developing strong teamwork and celebrating success.
Overview
9
9
years of professional experience
Work History
Group Director
Revenue CPG Hotels, Zealand
05.2022 - Current
- Drive revenue and market share for each property
- Participating in weekly revenue management calls to assist with strategy and forecast
- Reviewing data, reports, market conditions and trends and evaluating / suggesting revenue management strategies
- Analysing / forecasting demand and ensuring effective selling strategies, oversell strategies and optimized market mix and use of distribution channels for overall hotel profitability
- Monitoring all distribution channels to ensure effective rate and inventory management and pricing strategies in tandem with each hotel’s assigned Revenue Manager
- Review and implementation of processes, policies, and procedures at the hotel level
- Participation in and contribution to monthly sales and revenue management meetings with senior leadership and property teams, completing action plans for properties to follow to create additional production / revenue
- Evaluating business with F&B revenue included
- Identifying demand generators for each market and production from these accounts or attractions
- Keeping a pulse on national and local economic trends to determine impact on hotel revenues
- Understanding and projecting market trends and position relative to competitors, ensuring all hotels in the impacted area are properly positioned
- Developing / maintaining an evaluation program to determine results from consolidated revenue management meeting decisions as well as various marketing, value-added and pricing programs to ensure they are delivering the expected contributions to RevPAR and profits
- Produce comprehensive, accurate and timely portfolio-level reporting to senior leadership
- Assist with development and maintenance of optimal revenue models based on market growth forecasts
- Develop and implement a consistent, easy to understand set of templates, reports, and analyses
- Produce required weekly, monthly, quarterly, annual, and other reports as required
- Participate in forecasting, budgeting, and the development of the annual marketing plan
- Assist senior leadership with market studies, evaluating and underwriting metrics of potential new build hotels, acquisitions, or repositioning of existing assets.
- Working closely with organizational leadership and board of directors to guide Revenue strategy.
Revenue & Yield Manager
CityLife Hotels
09.2019 - 05.2022
- Management offers New Zealand's pre-eminent collection of four star plus hotels in prime locations in all major New Zealand destinations
- There are currently 13 hotels in the group situated over both islands
- I oversee Revenue and Yield Management for Heritage Auckland and CityLife Auckland, which together total just under 350 rooms along with guidance to revenue or reservation managers for all other 13 properties
- I also lead the Project for implementation of new Revenue Management system (IDEAS G3) for three properties, from data integration to system going Live
- Currently I am working on the new PMS and GDS rollout to 4 properties with very diverse operational setups and future needs
- I am also assisting with sales calls for domestic corporate and wholesale market to fill the gaps due to sudden departure of some of our sales team members
- Responsible for Revenue and yield management
- Develop revenue recognition strategies to maximize company revenue
- Analyse and approve the rates recommendations and forecast analysis
- Daily pick-up analysis, strategy adjustments and reporting
- Perform competitive benchmark studies and follow market trends
- Management of two-way interface between PMS, GDS and Channel manager
- Liaising with the sales team to develop the sales structure to suite the dynamic environment
- Conduct weekly yield meetings with the GM’s and sales and marketing team
- Distribution management for all 13 properties
- Reducing the cost of acquisition per booking and develop strategies to drive direct business
- Working with marketing to drive book direct campaigns to increase direct bookings along with Gift voucher sales
- Review and sign B2B contracts on group level as and when required
- Work closely with the properties to develop and implement sales strategies for central and in house reservations teams
- Managing Central Reservations Team who look after reservations for 13 properties
- Assisting Front office and housekeeping teams for rostering and day to day activities (limited management staff available due to Covid19 Re Structure)
- Understand hotel operations and associate with their needs through the revenue department
- Develop and enforce company financial policies and regulations
- Assist in budget preparation and expense control activities
- Analyse financial statements and determine monthly revenues and expenses
- Generate revenue reports and financial statements for management review
- Forecast monthly revenue and identify and communicate revenue opportunities to management
- Efficient management of inventory distribution to all the contracted or available channels.
Revenue Analyst /Central Reservations Team Leader
Heritage and CityLife Hotels
03.2018 - 08.2019
- Lead the central reservation team
- Keeping close eye on market trends and applying the correct yielding strategies on daily basis (with approval from Yield manager) to maximise revenue
- Creating rosters
- Conducting appraisals
- Monitoring and tracking KPI’s to ensure the team are working towards achieving them
- Tracking results against budget and creating incentives to stimulate production from the team
- Ensuring the team are motivated and happy
- Assisting the groups agent with quotes, availability checks, rooming lists and reconciliation of bills when required
- Handling customer complaints and assisting the team with queries when required
- Reservation checks to ensure market segments and correct information is being recorded
- Attending credit meetings
- Attending revenue and yield meetings
- Timely and efficient communication with internal and external clients
- GDS corporate rate loading
- Opera rate loading
- Recognize opportunities to ensure revenue is maximised via groups and via multiple booking channels
- Prepare and update various key revenue and tracking reports
- Assisting the Revenue Manager as required
- Loading deals for OTA’S when required
- Mapping new OTA’S with PMS when required
- I also still perform many of the below CRO functions
- Conference and events quote
Senior Central Reservations Agent
Heritage and CityLife Hotels
11.2016 - 02.2018
- Book and enter room reservation requests
- Enter rooming lists while ensuring accuracy, as required
- Update reservations ensuring a flawless check in and check out process
- Ensure revenue is maximized by up-selling guest rooms and recommending hotel facilities
- Liaise with Sales and other departments as required
- Answer telephone and email inquiries in a timely manner
- Rate Loading
- Keeping constant watch and adjusting the rates according to occupancy
- Balancing the Grid
- Assisting with group Quotes, loadings, and allocations
- Supporting the team with any queries and concerns they have.
Courier Owner contractor Parcel Express, Customer service representative Fisher
Paykel Appliances
06.2016 - 10.2016
- Handling pre-purchase enquiries
- Basic technical trouble shooting
- Booking repair technicians
- Resolving customer issue with the products or services
- Ordering the spare parts for customers
- Keeping up to date information about the new and old products of all the brands
Senior Receptionist/ Telephonist
Heritage Hotel Auckland
06.2015 - 06.2016
- Undertaking front of house duties, including meeting, greeting, and attending to the needs of guests, to ensure a superb customer service experience
- Responsible for accurate and efficient accounts and guest billing processes
- Dealing with guest requests to ensure a comfortable and pleasant stay
- Assisting in dealing with customer complaints in an effective and courteous manner, providing or seeking solutions as quickly as possible
- Undertake general office duties, including correspondence, emails, filing and other admin work to ensure the smooth running of the reception area
- Administering all routes of reservations to ensure that room bookings are made and recorded accurately
- Administer the general petty cash system and float in an accurate manner.
Guest Services Associate
Heritage Auckland
10.2014 - 06.2015
- Welcoming all arriving Guests or Visitors
- Parking guest cars, helping guest with their requests
- Customer Service and providing information about hotel facilities and around the hotel surrounding such as Shopping and general information
- Check – in & Checks Out
- Dealing with Booking of restaurants, adventure sports & sightseeing tours
- Check alert on emergencies like fire alarm or Smoke alarm
- Parking charges
- Supervise the team when required
- Houseman, Hotel
- Doing guest requests
- Helping housekeeping day to day activities
- Trained as a supervisor as part of internship
- Doing the allocation boards for the housekeepers and checking rooms
- Super liquor
- Monitor the store and keep track on sale of liquor
- Ordering the stock and monitoring the shelf life and mobility of stock
- Creating advertising ideas to maximise the sales
- Maximising the sales and cutting down the waste costs
- Managing the staff and preparing the staff roster.
Education
Certificate in Yield management -
Asia PACIFIC International Australia
Diploma - Hospitality Management
New Zealand institute of Technical Training
Certificate in Conducting Appraisals Train the trainer Course LCQ Certification Food Safety and Handling Training Qualified First aider -
Institute of Applied Learning
Skills
- Experienced Revenue Manager with strategic mind set and high success rate
- Develop and implement Revenue management strategies
- Experienced project lead (lead successful project to roll RMS in several properties, currently working on new PMS roll out along with GDS platform)
- Knowledge of hospitality sales, marketing and revenue management functions and Systems to include research, planning, market positioning, market segments, internal marketing, distribution channels, sales management, reservations, and yield management
- Great understanding of hotel operations
- Great understanding of B2B contracts
- Great knowledge and understanding of nationwide Hospitality market
- Adaptability and ability to work under pressure
- Problem analysis, use of judgment and ability to solve problems efficiently
- Financial analysis and reporting
- Budget forecasting
- Process implementation
Timeline
Group Director
Revenue CPG Hotels, Zealand
05.2022 - Current
Revenue & Yield Manager
CityLife Hotels
09.2019 - 05.2022
Revenue Analyst /Central Reservations Team Leader
Heritage and CityLife Hotels
03.2018 - 08.2019
Senior Central Reservations Agent
Heritage and CityLife Hotels
11.2016 - 02.2018
Courier Owner contractor Parcel Express, Customer service representative Fisher
Paykel Appliances
06.2016 - 10.2016
Senior Receptionist/ Telephonist
Heritage Hotel Auckland
06.2015 - 06.2016
Guest Services Associate
Heritage Auckland
10.2014 - 06.2015
Certificate in Yield management -
Asia PACIFIC International Australia
Diploma - Hospitality Management
New Zealand institute of Technical Training
Certificate in Conducting Appraisals Train the trainer Course LCQ Certification Food Safety and Handling Training Qualified First aider -
Institute of Applied Learning
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