Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jay Han

Auckland

Summary

Experienced Senior Operations Manager at Nielsen Media Marketing and Research Company offering high-level experience in supervision of workover and completion operations. Committed to building high-performing teams, well organized, attentive to detail and dedicated to achieving targets.


Exceptional Head of Marketing at OSSTEM Implant New Zealand, specializing in implementing digital marketing campaigns across the South and North Islands to drive brand growth. Spearheaded successful marketing campaigns and promotional events, achieving a 30% increase in event registrations. Excelled in fostering customer relationships and team productivity, demonstrating a results-oriented approach with a focus on achievements.


Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.

Overview

14
14
years of professional experience

Work History

Head of Marketing

Osstem Implant New Zealand
01.2023 - 09.2024
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies for (NPI) new product launches of dental equipments and promotions.
  • Collaborated with HQ teams in Korea to ensure consistent branding across all company touchpoints and communications channels.
  • Planned and executed over 6 seminars and 11 dental implant courses.
  • Organised successful exhibits showcasing dental equipment and services effectively to potential customers.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets and fostered ongoing relationships.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers for sales team.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Managed social media accounts, engaging with followers and creating loyal brand community.
  • Developed and implemented marketing campaigns using social media, email marketing, and direct mail, resulting in approximate 30% increase in event registrations.
  • Coordinated all event logistics including venue selection, catering, transportation, and technology setup.
  • Collaborated with dental professionals and sponsors to create engaging and relevant content for courses and seminars.
  • Managed budgets, tracked expenses, and negotiated contracts with vendors to ensure ongoing cost-effective event planning.
  • Conducted post-event evaluations to gather feedback and measure event success, implementing improvements for future events.
  • Developed annual plans for business events and dental implant courses.

Senior Operational Manager

Nielsen Company
07.2017 - 12.2022
  • Assisted in recruiting, hiring and training of team members.
  • Interacted well with different internal and external departments such as Print, CS and third parties to build connections.
  • Trained and guided team of 10 staff members to maintain highly accurate performance metrics.
  • Monitored daily deadlines and delivery of monthly reports for clients.
  • Handled problematic errors to avoid missing yearly targets and supported staff with technical issues throughout weekends.
  • Scheduled staff for shifts, taking into account employee strengths.
  • Tracked employee daily performance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Reported issues to higher management with great detail.

QC Analyst

Nielsen Company
12.2014 - 07.2017
  • Developed and maintained quality assurance procedure documentation.
  • Created and revised procedures, checklists and job aids to reduce errors for validating data.
  • Quality checking of data validation required for Advertising Information service.
  • Reviewed data for significant changes in monthly external data reports.
  • Maintained ongoing brands database.
  • Involved in new testing methods for generating reports. Daily feedbacks for staff performance and queries.
  • Developed training materials, SOPs, and work instructions to supplement new team member onboarding.
  • Edited, proofed, and critiqued internal documents to improve clarity.
  • Managed large-scale databases to ensure timely access to critical information for key stakeholders.
  • Facilitated cross-departmental data integration, enhancing overall data coherence and utility between Print and Television teams.
  • Implemented business intelligence solutions such as creating macros to increase operational efficiency.
  • Conducted root cause analyses to identify trends in non-conformance reports, leading to reduce external errors.
  • Evaluated emerging technologies for potential integration into existing QC processes, aiming at optimization opportunities.
  • Created troubleshooting manuals for data analyst, providing detailed documentation and guidance.
  • Organized regular training sessions for team members to enhance their technical knowledge and skills, leading to better performance outcomes.
  • Created and revised procedures, checklists and job aids to reduce errors.

Television Commercial Data Analyst

Nielsen Company
03.2011 - 12.2014
  • Monitored and validated Television programs/advertisements and New Zealand content sponsorships.
  • Produced monthly reports using advanced Excel spreadsheet functions.
  • Utilized data visualization tools to effectively communicate business insights.
  • Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
  • Improved decision-making processes with accurate data analysis and visualization techniques.
  • Validated Television programs/advertisements and New Zealand content sponsorships using various software.

Education

Bachelor of Arts - FTV Media Studies

University of Auckland
Auckland, NZ
04.2011

Skills

  • Digital Marketing
  • Social Media Marketing
  • Staff Management
  • Customer Relationship Management (CRM)
  • Marketing campaigns
  • Project Management
  • Social Media Platforms
  • Advertising Management
  • Data Analytics
  • Promotional Events

Languages

Korean
Native or Bilingual
Japanese
Limited Working

Timeline

Head of Marketing

Osstem Implant New Zealand
01.2023 - 09.2024

Senior Operational Manager

Nielsen Company
07.2017 - 12.2022

QC Analyst

Nielsen Company
12.2014 - 07.2017

Television Commercial Data Analyst

Nielsen Company
03.2011 - 12.2014

Bachelor of Arts - FTV Media Studies

University of Auckland

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Jay Han