JED CHESTER YU
Sunnyhills,AUK
Summary
Accomplished Visual Merchandiser with a proven track record, enhancing brand visibility and driving sales through innovative display strategies. Skilled in cross-functional collaboration and leadership, adept at managing multi-cultural teams to exceed performance targets. Demonstrated ability to adapt and thrive in fast-paced environments, achieving significant customer engagement and satisfaction.
Overview
16
16
years of professional experience
Work History
Country Visual Merchandiser
Taking Shape
05.2019 - Current
- Developed and implemented visual merchandising strategies to enhance store presentation and drive customer engagement.
- Established and maintained visual merchandising standards across 20 New Zealand stores, ensuring consistency with brand guidelines and creating impactful store displays.
- Conducted training sessions for store teams, improving understanding of visual merchandising principles.
- Gained deep knowledge of product ranges to create effective merchandising strategies, resulting in increased product awareness and customer satisfaction.
- Collaborated with the senior leadership team to manage and support all stores, contributing to operational efficiency and achieving key business objectives.
- Demonstrated strong self-management skills, consistently meeting or exceeding performance targets and driving business results.
Visual Merchandiser
The Just Group Nz
05.2016 - 05.2019
- Provided tailored visual merchandising (VM) support to individual stores, facilitating monthly sales targets through effective VM setup, stock transferring, and prop and signage ordering.
- Ensured all stores received marketing materials, props, and visuals for promotional campaigns, coordinating with internal teams for timely delivery and successful execution.
- Educated and trained Jay Jays NZ employees on brand image and values, ensuring adherence to visual merchandising standards and enhancing customer experience.
- Served as the primary communication liaison for all VM-related matters, addressing store needs, managing VM issues, and coordinating with internal stakeholders.
- Collaborated with Regional Managers to review store performance, resolve issues, and implement solutions for improved store operations and achievement of business goals.
- Worked with Jay Jays AUS to align visual merchandising efforts with current promotions, offers, and marketing campaigns, ensuring consistent brand messaging.
- Acted as the Health & Safety ambassador for Jay Jays NZ, promoting safety standards and ensuring compliance with health and safety regulations.
- Supported store refits, closures, and openings, contributing to successful transitions and maintaining high standards of store presentation.
Country Visual Merchandiser
Duty Free King Power Thailand
05.2013 - 05.2015
- Directed the visual merchandising strategy for King Power Duty Free House Brand Department, implementing creative display concepts and promotional events to enhance brand value and achieve sales targets.
- Developed and executed display strategies, including special events and product highlights, leading to improved customer engagement.
- Collaborated with marketing, product, and sales departments to align visual merchandising efforts with promotional campaigns and new product launches.
- Created and provided stores with visual merchandising materials and guidelines, ensuring high-quality store displays and adherence to brand standards.
- Delivered exceptional customer service, engaging with international customers and providing information to enhance their shopping experience.
- Analyzed sales performance and adjusted visual merchandising strategies to meet or exceed monthly sales goals.
- Acted as the primary liaison for visual merchandising communications, managing store needs and coordinating with internal teams.
- Supported store refits, closures, and openings, ensuring successful transitions and maintaining high standards of visual presentation.
International Visual Merchandiser
Index Living Mall
05.2011 - 03.2013
- Led visual merchandising efforts for international Index stores, creating and implementing display strategies that increased brand value and drove sales.
- Planned, budgeted, and organized product promotions and placements, resulting in successful execution of promotional events.
- Developed innovative display strategies and techniques, enhancing store aesthetics and customer engagement to meet monthly sales targets.
- Sourced and managed suppliers for display items both within Thailand and internationally.
- Coordinated the export of display items for international stores, ensuring timely delivery and adherence to budget constraints.
- Worked with local and international store managers to set and achieve monthly sales targets, providing training and support to maintain brand image and visual merchandising standards.
- Analyzed sales data, monitored performance metrics, and adjusted strategies to achieve business objectives and improve store performance.
Visual Merchandiser
Zara
12.2008 - 12.2010
- Ensured Zara’s image standards were consistently applied across all outlets, creating visually appealing and brand-compliant store environments.
- Planned and organized furniture and product placement to optimize store layout, enhance customer experience, and drive sales.
- Updated store displays and environments to align with economic events and activities.
- Reached monthly sales targets through exceptional customer service, addressing customer needs, and promoting products.
- Maintained Zara’s brand image and standards through regular monitoring and training of store staff.
- Developed and delivered training programs for staff on brand experience, visual merchandising, and customer service.
- Analyzed sales data and store performance metrics, making strategic adjustments to meet or exceed monthly sales targets.
Education
Bachelor of Arts - Theater Arts
De La Salle College of Saint Benilde
Philippines 03.2008
Skills
- Good learning attitude
- Proven leadership & problem solving skills
- Ability to perform well in a cross-functional team environment
- Results-oriented and able to manage ambiguity
- Experienced in handling multiple priorities in a fast-paced environment
- Able to manage, communicate and collaborate with multi-cultural teams
Timeline
Country Visual Merchandiser
Taking Shape
05.2019 - Current
Visual Merchandiser
The Just Group Nz
05.2016 - 05.2019
Country Visual Merchandiser
Duty Free King Power Thailand
05.2013 - 05.2015
International Visual Merchandiser
Index Living Mall
05.2011 - 03.2013
Visual Merchandiser
Zara
12.2008 - 12.2010
Bachelor of Arts - Theater Arts
De La Salle College of Saint Benilde
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