Jenn Valavala

Accountable for the development and implementation of Ryman New Zealand’s marketing strategy and the implementation of the brand strategy for New Zealand.

Leading the Marketing functions including Brand, Partnerships & Sponsorships, Campaigns, Events and Content.

Key performance indicators (KPIs) were focused on cost per sales, cost per lead, new leads and brand metrics - brand awareness, brand love and active consideration.

Accountable for the development and implementation of Ryman's marketing strategy and the implementation of the brand strategy for New Zealand and Australia.

Leading the Marketing function across the Australian and New Zealand businesses for Brand, Digital, Sponsorships and Graphic Design.

Led the development of The Ryman ‘Pioneers a New Way of Living’ award winning brand campaign for both the New Zealand and Australian markets, resulting in significant increases in brand engagement, enquiry and sales.

Led our entry into the Australian market successfully from a marketing perspective.

Accountable for the development and implementation of Ryman's marketing strategy for New Zealand and Australia.

Developed marketing strategies based on company objectives and market trends. Planned advertising campaigns for online, print and other mediums.