Jerome Lyu

• Spearheaded business financial, operational and sales strategies across multiple franchises (Porirua, Ravenswood & Papanui).

• Managed end-to-end operations, encompassing budget oversight, risk management, product assortment, pricing & promotion strategies, logistics coordination, and merchandising standards implementation and enhancement.

• Recruited, trained and led high-performing sales and operation teams, fostering a strong team culture focused on achieving KPI and delivering exceptional customer service.

• Collaborated & negotiated with 35+ suppliers/factories and 10+ logistics companies, internal warehouses and administration teams and head quarter to align operations with company goals and ensure efficient day-to-day execution.

• Developed and maintained relationship with commercial clients, enhanced customer experience and strengthened brand reputation.

• Developed high visual merchandising standards, managed product assortments, and optimised showroom layouts to drive customer engagement and sales.

• Established MAXSPN Billiards and scaled an exclusive distribution and e-commerce business for Peri Cues in New Zealand.

• Built a Shopify-powered platform achieving 30% conversion rate through targeted SEO, digital advertising, and funnel optimisation.

• Designed and executed acquisition and retention strategies, including sponsorships, referral programs, and loyalty engagement, significantly increasing customer lifetime value.

• Negotiated supply chain and logistics contracts, optimising margins while ensuring high service delivery.

• Expanded brand recognition through digital campaigns, community engagement, and influencer partnerships; Managed project quotations & follow-up; Close deals by working closely with New Zealand and overseas clients.

• Contributed to the operational restructure of the Hamilton and Mt Wellington franchise, and the opening of the Masterton franchise.

• Leveraged extensive product knowledge to consistently exceed sales targets and enhance customer satisfaction.

• Collaborated with team members to ensure daily activities alighned with store-wide objectives, enhancing overall sales performance.

• Maintained high in-store merchandising standards, creating an engaging shopping experience for customers.

• Assisted in onboarding and training new staff, fostering a supportive team environment

- Implemented new strategies to improve click-through rates and conversion.

- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.

- Strengthened online presence by creating engaging social media content and managing multiple platforms.

- Created social media content with innovative brand messaging to support new product launches.

- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.

- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.

- Developed tailored solutions based on clients’ pain points, delivering exceptional value and driving repeat business.

- Generated new business with marketing initiatives and strategic planning.