Jessica Brown

Commercially minded and relationship-focused Sales Manager with close to three years’ experience growing the Asahi Beverages portfolio across the Coromandel and Bay of Plenty. Skilled in partnering with high-value, multi-site customers; delivering tailored and outside-the-box solutions that drive premium brand engagement and sales. Combines a sharp interpretation of sales data with a passion for creating in-store experiences, activations, and events that resonate with customers and consumers alike. Brings a youthful, entrepreneurial edge shaped by building and selling F45 Training Tauranga, developing skills in brand development, community engagement, and leadership. Known for building genuine partnerships, influencing key stakeholders, and bringing energy and creativity to every interaction. Excited to contribute these strengths to Hancocks — championing a portfolio of premium local and international brands, strengthening customer relationships across the on-premise channel, and proudly representing a family-owned leader in New Zealand’s liquor industry.

Asahi Beverages & F45 Training Tauranga

• Achieved #2 ranking sales manager in BOP in 2025 Coalface in 2nd year of territory.
• Act as the team lead for wine sales and activations, partnering with colleagues and strengthening expertise through a Certificate in New Zealand Wine.
• Achieved 100% store ranging in recent gold RTD launch in week one, driving 30K incremental units in sales.
• Contributed to launch success of #1 LRTD brand within first two weeks via strong execution and in-store engagement.
• Led highest number of relays in district team, consistently delivering standout execution and visual standards.
• Turned around a key underperforming store, resulting in:
  +33% growth in LRTD brand (nationally down ~30% MAT)
  137%–344% growth in premium and craft beer sales MAT
• Played a key role in promoting a merchandiser into a sales role, showcasing leadership within the district team.
• Built and maintained strong partnerships with multi-site and high-value customers across Bay of Plenty.
• Built a loyal community of 280+ active F45 members.
• Nurtured an online audience of 5,000+ followers across social platforms.
• Raised $23,000+ for Homes of Hope with Classic Builders in 2019.
• Successfully sold the business in late 2021, after building a high-performing and scalable fitness brand.