Jessica Brown
TAURANGA,BAY OF PLENTY
Summary
Commercially minded and relationship-focused Sales Manager with close to three years’ experience growing the Asahi Beverages portfolio across the Coromandel and Bay of Plenty. Skilled in partnering with high-value, multi-site customers; delivering tailored and outside-the-box solutions that drive premium brand engagement and sales. Combines a sharp interpretation of sales data with a passion for creating in-store experiences, activations, and events that resonate with customers and consumers alike. Brings a youthful, entrepreneurial edge shaped by building and selling F45 Training Tauranga, developing skills in brand development, community engagement, and leadership. Known for building genuine partnerships, influencing key stakeholders, and bringing energy and creativity to every interaction. Excited to contribute these strengths to Hancocks — championing a portfolio of premium local and international brands, strengthening customer relationships across the on-premise channel, and proudly representing a family-owned leader in New Zealand’s liquor industry.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Asahi Beverages Limited
Coromandel And Bay Of Plenty
11.2022 - Current
- Manage a portfolio of high-value, multi-site customers, achieving volume, value, and ranging targets
- Build strategic customer relationships to drive growth and position Asahi as partner of choice
- Identify and convert new business opportunities using sales data, insights, and local knowledge
- Execute promotions, activations and new product launches to maximise visibility and impact in-store
- Negotiate pricing and ranging in line with commercial strategy and customer needs
- Maintain accurate CRM records and field notes to support territory planning and customer engagement
- Collaborate cross-functionally to deliver aligned, customer-focused solutions
- Lead in wine sales coaching within district team
- Lead by example in team culture, performance, and health & safety compliance
Associate Consultant
Hays Recruitment Agency
, Tauranga
06.2022 - Current
- Managed end-to-end recruitment across Accounts & Payroll, driving individual and team performance
- Identified and converted business development opportunities through strategic outreach and relationship building
- Delivered tailored recruitment solutions using OneTouch CRM and targeted marketing campaigns
- Advised clients on market trends, salary benchmarks, and role scoping to secure exclusive partnerships
- Attracted high-quality candidates using multi-channel sourcing strategies and personalised outreach
- Matched talent to client needs through shortlists, candidate presentations, and timely feedback loops
- Built strong, trusted relationships with clients and candidates through clear communication and consultative service
Owner and Studio Manager
F45 Training Tauranga
, Tauranga
12.2017 - 05.2022
- Launched and grew the first F45 studio in the Bay of Plenty, building a strong local brand and loyal community
- Managed end-to-end business operations including sales, marketing, finance, and staffing
- Led membership growth and retention through strategic campaigns, events, and exceptional customer service
- Developed and executed quarterly challenges, ambassador partnerships, and B2B collaborations
- Recruited, trained, and led a high-performing team across coaching and customer experience
- Delivered group fitness sessions and maintained strong member engagement
- Oversaw all admin and operational systems to ensure efficiency and profitability
Client Relationship Manager
Homeworx - New Homes Design and Build
, Napier
07.2016 - 12.2016
- Built and nurtured strong client relationships, driving repeat and referral business
- Adapted communication style to support clients through high-value financial decisions
- Developed and implemented a customer database system, improving client engagement and sales performance
Customer Service Representative
ASB Bank
, Napier
11.2013 - 07.2016
- Delivered frontline service across lending, insurance, investments, and everyday banking
- Supported customers from diverse backgrounds with tailored financial solutions
- Generated daily, weekly, and monthly sales reports to support branch performance
- Trained and onboarded new team members
- Highlight: Secured the second-highest wealth investment in Taradale Branch history
Education
NZQA - Certificate in New Zealand Wine
New Zealand School of Food And Wine
Auckland08-2025
Bachelor of Business Majoring in Management -
Eastern Institute of Technology 12/2016
TaradaleSkills
Sales & Commercial Acumen
- Proven success in exceeding KPIs, execution metrics, and sales targets
- Skilled in store-level planning, NPD launches, and share of shelf growth
- Strong sales data interpretation to drive regional and in-store performance
- Ability to identify opportunity through conversation and reporting and think outside the box to promote growth
Customer & Relationship Management
- Builds trust quickly and maintains strong relationships with multi-site and high-value accounts
- Influences store behaviour and champions collaborative growth strategies
Leadership & Adaptability
- Leads by example within district team; supports internal development and change management
- Comfortable navigating change: new systems, supply chain disruptions, and operational challenges
Communication & Organisation
- Clear, confident communicator with stakeholders at all levels
- Highly organised with a systematic approach to call planning and territory execution
- Ability to prioritise and be flexible
Business Ownership & Commercial Insight
- Former business owner with hands-on experience in budgeting, sales forecasting, and marketing
- Confident analysing commercial reports to uncover and action growth opportunities
Accomplishments
Asahi Beverages & F45 Training Tauranga
- Achieved #2 ranking sales manager in BOP in 2025 Coalface in 2nd year of territory.
- Act as the team lead for wine sales and activations, partnering with colleagues and strengthening expertise through a Certificate in New Zealand Wine.
- Achieved 100% store ranging in recent gold RTD launch in week one, driving 30K incremental units in sales.
- Contributed to launch success of #1 LRTD brand within first two weeks via strong execution and in-store engagement.
- Led highest number of relays in district team, consistently delivering standout execution and visual standards.
- Turned around a key underperforming store, resulting in:
+33% growth in LRTD brand (nationally down ~30% MAT)
137%–344% growth in premium and craft beer sales MAT - Played a key role in promoting a merchandiser into a sales role, showcasing leadership within the district team.
- Built and maintained strong partnerships with multi-site and high-value customers across Bay of Plenty.
- Built a loyal community of 280+ active F45 members.
- Nurtured an online audience of 5,000+ followers across social platforms.
- Raised $23,000+ for Homes of Hope with Classic Builders in 2019.
- Successfully sold the business in late 2021, after building a high-performing and scalable fitness brand.
Timeline
Area Sales Manager
Asahi Beverages Limited
11.2022 - Current
Associate Consultant
Hays Recruitment Agency
06.2022 - Current
Owner and Studio Manager
F45 Training Tauranga
12.2017 - 05.2022
Client Relationship Manager
Homeworx - New Homes Design and Build
07.2016 - 12.2016
Customer Service Representative
ASB Bank
11.2013 - 07.2016
Bachelor of Business Majoring in Management -
Eastern Institute of Technology 12/2016
NZQA - Certificate in New Zealand Wine
New Zealand School of Food And Wine